北美洗手液市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

北美洗手液市场按产品类型(凝胶/液体、喷雾、泡沫和消毒湿巾)细分;分销渠道(大卖场/超市、便利店、药店、电子商务等分销渠道);和地理。

市场快照

North America Hand Sanitizer Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.06 %

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市场概况

预计北美洗手液市场在预测期内(2020 - 2025 年)将以 3.06% 的复合年增长率增长。

  • 传统上,由于消费者对手部卫生的普遍意识的拖累,今天的消毒剂见证了全球大流行 COVID 19 带来的热潮,这是推动区域消毒剂市场的主要因素。消毒剂消费的突然增长导致本地企业和自有品牌将市场与主要参与者交换,以填补供需缺口。
  • 此外,洗手液比洗手液更方便使用,近年来吸引了大量消费者,大大增加了凝胶型洗手液的销量。此外,自 2020 年初以来,在线平台成为惊喜盒子,该地区通过该渠道进行的销售非常好。

报告范围

北美洗手液市场按类型、分销渠道、最终用户和地理位置进行细分。按类型划分,研究的市场分为凝胶/液体、喷雾、泡沫、消毒湿巾。按分销渠道,研究的市场按大卖场/超市、便利店、药店、电子商务和其他分销渠道进行细分。按地域划分,该市场涵盖了美国、加拿大、墨西哥和北美其他地区等发达经济体的国家层面分析。

By Product Type
Gel/Liquid
Spray
Foam
Sanitizing Wipes
By Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Pharmaceutical Stores
E-commerce
Other Distribution Channels
By Geography
United States
Canada
Mexico
Rest of North America

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主要市场趋势

网上零售额激增

就在全球大流行在该地区的医疗保健行业占据主导地位之后,在线零售成为洗手液销售的主要贡献者。囤积股票的消费者接触了不仅满足消费者需求而且促进了他们的最小社会曝光的想法的在线平台。然而,随着对消毒剂需求的增加,由于供应稀缺和大多数零售商缺货,零售价格很快飙升。结果,该地区一些国家的许多在线商店(如 E-Bay)禁止销售洗手液,声称某些商品标价高到非法。禁令发布后,Del Zio 等制造商将业务转移到 Craigslist 和 Facebook Marketplace,以继续通过该渠道进行销售。

North America Hand Sanitizer Market1

美国推动区域市场

美国由于其较大的消费者基础和大量消费在该地区市场占有最大份额。此外,在 COVID 19 的高需求推动下,该国在过去几个月中实现了三位数的增长率。该国经历了该疾病的重灾区,在全球范围内诊断出的感染病例数量最多,死亡率最高。结果,美国人在消毒剂、洗手液、免疫补充剂等预防措施上投入了大量资金,导致其消费量呈指数增长。尽管如此,由于消费者囤积了洗手液供他们使用,据报道,像 HEB 这样的杂货连锁店表示,顾客每次购买只能购买四件洗手液、湿巾或类似物品。

North America Hand Sanitizer Market2

竞争格局

北美洗手液市场在少数主要参与者中高度整合,Reckitt Benckiser 和 Henkel AG & Company 占据了市场的主要份额。这些参与者由于其强大的投资组合,在医院和厨房等专业市场提供产品,经历了大量的销售,因此在市场上占有很大份额。提供洗手液的公司也在采取各种策略,如资产购买、并购、合资/合作、研发工作、投资和新产品发布,以赢得市场主导地位。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Gel/Liquid

      2. 5.1.2 Spray

      3. 5.1.3 Foam

      4. 5.1.4 Sanitizing Wipes

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmaceutical Stores

      4. 5.2.4 E-commerce

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Colgate-Palmolive Company

      2. 6.4.2 Reckitt Benckiser Group PLC

      3. 6.4.3 Unilever PLC

      4. 6.4.4 L Brands Inc.

      5. 6.4.5 GOJO Industries Inc.

      6. 6.4.6 Edgewell Personal Care

      7. 6.4.7 Henkel AG & Co. KGaA

      8. 6.4.8 Vi-Jon Inc.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The North America Hand Sanitizer Market market is studied from 2016 - 2026.

The North America Hand Sanitizer Market is growing at a CAGR of 3.06% over the next 5 years.

Reckitt Benckiser Group PLC, 3M Company , Unilever , Procter & Gamble (P&G) Company, Henkel AG & Company, KGaA are the major companies operating in North America Hand Sanitizer Market.

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