市场快照

Study Period: | 2016 - 2026 |
Base Year: | 2021 |
Fastest Growing Market: | Middle-East and Africa |
CAGR: | 6.24 % |
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市场概况
中东和非洲果蔬汁市场预计在 2020-2025 年的预测期内复合年增长率为 6.24%。
- 目前中东和非洲地区人均果蔬汁消费量低于发达地区,但增长较快。教育水平在确定该地区消费者的健康状况方面发挥着重要作用。
- 沙特阿拉伯等中东国家的果蔬汁市场受益于 2017 年对碳酸饮料和能量饮料征收的消费税。45 岁以上的消费者更喜欢不加糖、100% 果汁含量、含有维生素和矿物质。
- 市场由许多杰出的参与者组成。通过在国内广泛的分销渠道,这些企业正在占据国内主要市场份额。该国的一些主要乳制品制造商包括 Almarai、Del Monte Foods, Inc、Al-Othman Group Holding Co、Welch Foods Inc. 和 Coca-Cola Company。
报告范围
中东和非洲果蔬汁市场按类别、类型、分销渠道和地理位置进行细分。按类别划分,市场分为果汁和蔬菜汁。按类型划分,市场分为无酒精饮料、纯果汁饮料和 100% 果汁。按分销渠道,市场分为超市/大卖场、专卖店、便利店、网上零售店和其他分销渠道。对该地区不同国家的市场进行了研究,以提供更广阔的市场视角。该报告包含主要参与者的收入和市场份额分析,突出了市场上公司采用最多的战略。
By Category | |
Fruit Juice | |
Vegetable Juice |
By Type | |
Nector | |
Still Juice Drinks | |
100% Juice |
By Distribution Channel | |
Supermarkets/Hypermarkets | |
Specialty Stores | |
Convenience Stores | |
Online Retail Stores | |
Other Distribution Channels |
By Geography | |
South Africa | |
Saudi Arabia | |
Rest of Middle East and Africa |
主要市场趋势
创新浪潮导致品牌渗透率提高
该地区提供多种包装形式的水果和蔬菜汁。这反过来又会吸引消费者根据他们的口味偏好和便利性购买水果和蔬菜汁。果汁(主要是果汁)的人均消费量不断增加,为外国制造商进入区域市场创造了一个很好的平台。例如在 2019 年。RAW Pressery 在阿联酋的超市中被午餐。该品牌声称 100% 纯天然,不含糖、防腐剂、浓缩物等人工添加剂,非常理想。此外,这些公司正在创造新的口味,有望与传统口味竞争,其中最重要的是桃子、石榴、粉红番石榴和柠檬薄荷。然而,芒果、苹果、有机、番石榴和草莓等果汁仍然是该国消费者最喜欢的果汁。在中东国家,对新产品开发和产品扩展的投资不断增加。例如,Almarai 和百事可乐计划在 2014-2019 年间在埃及至少投资 3.45 亿美元,该投资主要集中在果汁领域。

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沙特阿拉伯是最大的市场
由于消费者转向更健康的碳酸能量饮料替代品,预计沙特阿拉伯水果和蔬菜汁市场的需求将在预测期内出现增长。考虑到人们对饮料的消费模式,随着健康意识的提高,消费者对果汁的成分可能会更加关注和谨慎。因此,他们可能更喜欢不含糖、天然果汁、添加维生素、矿物质、有机成分和超级水果的饮料。沙特阿拉伯的果蔬汁市场得益于 2017 年对碳酸饮料和能量饮料征收的消费税,因此,消费者可能会转向更健康的软饮料,如瓶装水、果汁和乳制品饮料。沙特阿拉伯的消费者更喜欢橙色,苹果和芒果汁口味,特别是因为橙子和苹果口味通常是 100% 果汁含量,不添加糖。此外,在 Almarai、Nadec 和 Nada 的引领下,果肉果汁在沙特市场继续增长。

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竞争格局
中东和非洲果蔬汁市场高度分散,众多中小规模区域参与者占据重要份额。所研究市场的主要参与者包括百事可乐公司、可口可乐公司、德尔蒙特食品公司、阿尔玛莱公司和韦尔奇食品公司。新产品发布,结合了高纤维含量和 100% 纯水果和蔬菜的营养益处浓缩汁以及提供功能性益处的果汁混合物是推动主要参与者在所研究市场中占据主要份额的突出因素之一。这些公司正在采取策略,例如与不同的参与者建立新的协议和合作伙伴关系,以增加他们在各个国家的足迹并根据消费者不断变化的喜好发布新产品。
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Category
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5.1.1 Fruit Juice
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5.1.2 Vegetable Juice
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5.2 By Type
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5.2.1 Nector
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5.2.2 Still Juice Drinks
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5.2.3 100% Juice
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5.3 By Distribution Channel
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5.3.1 Supermarkets/Hypermarkets
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5.3.2 Specialty Stores
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5.3.3 Convenience Stores
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5.3.4 Online Retail Stores
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5.3.5 Other Distribution Channels
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5.4 By Geography
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5.4.1 South Africa
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5.4.2 Saudi Arabia
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5.4.3 Rest of Middle East and Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Market Positioning
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6.3 Company Profiles
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6.3.1 Del Monte Foods, Inc
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6.3.2 Almarai Company
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6.3.3 Al-Othman Group Holding Co
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6.3.4 AlSafi farm
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6.3.5 Coca-Cola Company
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6.3.6 Al Rabie Saudi Foods Co. Ltd.
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6.3.7 Welch Foods Inc.
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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8. DISCLAIMER
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Frequently Asked Questions
What is the study period of this market?
The Middle East and Africa Fruits and Vegetable Juice Market market is studied from 2016 - 2026.
What is the growth rate of Middle East and Africa Fruits and Vegetable Juice Market?
The Middle East and Africa Fruits and Vegetable Juice Market is growing at a CAGR of 6.24% over the next 5 years.
Which region has highest growth rate in Middle East and Africa Fruits and Vegetable Juice Market?
Middle-East and Africa is growing at the highest CAGR over 2021- 2026.
Who are the key players in Middle East and Africa Fruits and Vegetable Juice Market?
Del Monte Foods, Inc, Almarai Company, Al-Othman Group Holding Co, Al Rabie Saudi Foods Co. Ltd., AlSafi farm, Coca-Cola Company are the major companies operating in Middle East and Africa Fruits and Vegetable Juice Market.