墨西哥头发护理市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

墨西哥护发市场按产品类型(洗发水、护发素和其他产品类型)和分销渠道(大卖场/超市、便利店、专卖店、在线渠道和其他分销渠道)细分

市场快照

Mexico Hair Care Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.82 %

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市场概况

墨西哥护发市场预计在 2020-2025 年的预测期内复合年增长率为 4.82%。

  • 糟糕的生活方式选择,包括缺乏适当的营养和压力,使与头发有关的问题无处不在。出于担忧,墨西哥人越来越多地在头发健康上花费,这进一步推动了该国的护发产品市场。
  • 然而,护发等大众市场行业继续成为价格战的受害者,因为杂货店已经开始匹配折扣价并取消多买促销,因此,购物者支付较低的价格但不鼓励购买更多的音量。该因素限制了该国的护发市场。

报告范围

墨西哥护发市场按产品类型分为洗发水、护发素和其他产品类型。该研究还包括通过大卖场/超市、便利店、在线渠道等产生的收入。 

Product Type
Shampoo
Conditioner
Other Product Types
Distribution Channel
Hypermarket/Supermarket
Convenience Store
Specialty Store
Online Channel
Other Distribution Channels

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主要市场趋势

洗发水占据最大市场份额

洗发水在护发市场占有举足轻重的地位,因为它为几乎每个年龄段的人制造和销售大量产品,处理独特的头发状况。在这方面,制造商越来越多地扩大其产品组合,以满足消费者的特定需求,例如头皮屑、脱发、油性头发、头发干燥、发痒。此外,随着使用草本和其他天然成分制成的个人护理产品的意识不断提高,墨西哥人正逐渐转向草本和植物性洗发水,而不是传统产品,这描绘了低化学配方洗发水的前景广阔的市场。

Mexico Hair Care Market1

在线商店超过了其他分销渠道

从分销渠道来看,电子商务录得最高的增长率,这是由于消费者越来越倾向于在线平台购物,这主要是由于渠道提供的巨大便利。此外,制造商正逐渐选择电子商务来零售他们的产品,以提高知名度并增加他们在该国欠发达地区的影响力。活跃在墨西哥市场的一些在线零售商包括沃尔玛、亚马逊、Mercado Libre Mexico、Coppel 和利物浦。

Mexico Hair Care Market2

竞争格局

墨西哥的护发市场竞争激烈,主要参与者宝洁、联合利华和 Genomma Lab 占有相当大的份额。主要参与者正专注于在线营销和产品品牌推广的在线分销渠道,以扩大产品知名度,从而扩大消费者基础。市场领导者宝洁公司一直在市场上进行多项开发,主要集中在包装创新上,以便为客户提供方便的尺寸变体产品。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Convenience Store

      3. 5.2.3 Specialty Store

      4. 5.2.4 Online Channel

      5. 5.2.5 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Most Active Companies

    4. 6.4 Company Profiles

      1. 6.4.1 Proctor and Gamble

      2. 6.4.2 Unilever

      3. 6.4.3 GENOMMALAB

      4. 6.4.4 Vogue International LLC

      5. 6.4.5 Loreal SA

      6. 6.4.6 Johnson & Johnson

      7. 6.4.7 Henkel AG & Co. KGaA

      8. 6.4.8 Moroccanoil

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Mexico Hair Care Market market is studied from 2016 - 2026.

The Mexico Hair Care Market is growing at a CAGR of 4.82% over the next 5 years.

Proctor and Gamble, Unilever, Loreal SA, Johnson & Johnson, GENOMMALAB are the major companies operating in Mexico Hair Care Market.

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