欧洲能量棒市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

欧洲能量棒市场按分销渠道(超市/大卖场、便利店、专卖店、在线零售店和其他分销渠道)和地理位置进行细分。

市场快照

cagr
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.8 %
CAGR%(2020-2025): 4.8%
Fastest Growing Segment: Online Stores
Largest Segment: Supermarkets/Hypermarkets

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市场概况

在预测期间(2020-2025 年),欧洲能量棒市场预计将以 4.8% 的复合年增长率增长。 

  • 对有机零食、放纵、代餐、移动零食的需求不断增长是推动能量棒市场增长的各种因素。在两餐之间吃东西时,消费者越来越注重健康。
  • 以方便和营养成分为特色的健康益处,而在旅途中吃零食推动了营养棒市场。随着越来越多的公司发布新产品,消费者正在寻找清洁标签和无添加产品,这使消费者对清洁标签产品的兴趣日益浓厚。 

 

报告范围

欧洲能量棒市场按分销渠道细分,包括超市/大卖场、便利店、专卖店、在线零售店和其他分销渠道。该研究还涉及对西班牙、英国、德国、法国、意大利、俄罗斯和欧洲其他地区等地区的分析。

By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist stores
Online Retail Stores
Other Distribution Channels
Geography
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe

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主要市场趋势

英国主导市场

随着人们变得更加注重健康并喜欢健身中心和健身房,英国对能量棒的需求也在增加。健美运动员和运动员是运动营养产品的主要消费者。运动爱好者越来越多地使用运动营养产品推动了市场需求,这可能为小吃店制造商创造新的市场机会。

trend 1

清洁标签条的增长趋势

清洁标签和无添加产品在欧洲处于领先地位,在能量棒市场以更快的速度增长。为了满足消费者对透明度、健康定位的产品和标签的需求,欧洲的许多公司正在根据清洁标签要求改造他们的酒吧,从而使许多首选成分遥不可及。更多公司通过使用替代蛋白质来源、改变风味特征和依靠具有前瞻性思维的原料供应商来满足这一趋势,从而推出创新产品。为了与这种清洁标签趋势保持一致,英国公司 Mule bar 将其营养棒描述为“真实、可识别和天然”,而 Natural Balance Foods 公司强调其能量棒含有五种成分,而传统能量棒通常含有 30 种成分。

trend 2

竞争格局

 欧洲能量棒市场分散,参与者众多。主要参与者是通用磨坊公司、凯洛格公司、QuestNutrition LLC、Probar LLC、Clif Bar and Company 等。公司正在推出新产品以满足消费者的需求。例如,2016年,MioBio公司在欧洲市场推出Superheraw能量棒,这是一种无人工香料、无添加糖、无添加剂的优质生态产品。随着需求的增加,该产品在整个欧洲表现良好。该产品的创新包装设计在2017年获得了著名的设计奖红点传播设计。

 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Specialist stores

      4. 5.1.4 Online Retail Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 Europe

        1. 5.2.1.1 Spain

        2. 5.2.1.2 United Kingdom

        3. 5.2.1.3 Germany

        4. 5.2.1.4 France

        5. 5.2.1.5 Italy

        6. 5.2.1.6 Russia

        7. 5.2.1.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc

      2. 6.4.2 The Kellogg Company

      3. 6.4.3 QuestNutrition LLC

      4. 6.4.4 Probar LLC

      5. 6.4.5 Oatein

      6. 6.4.6 Clif Bar & Company

      7. 6.4.7 Pepsico Inc

      8. 6.4.8 PowerBar, Inc.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Europe Energy Bar Market market is studied from 2016 - 2026.

The Europe Energy Bar Market is growing at a CAGR of 4.8% over the next 5 years.

The Europe Energy Bar Market is valued at 4.8% in 2026.

General Mills Inc, The Kellogg Company, QuestNutrition LLC, Probar LLC, Clif Bar & Company are the major companies operating in Europe Energy Bar Market.

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