欧洲乳制品饮料市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

欧洲乳制品饮料市场按类型(牛奶、酸奶、开菲尔等)、类别(调味和无味饮料)细分;按分销渠道(超市/大卖场、便利店、专卖店、在线渠道等);和地理。

市场快照

Europe Dairy Based Beverages Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.85 %

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市场概况

在 2020-2025 年的预测期内,欧洲乳制品饮料市场的复合年增长率预计为 4.85%。

  • 消费者对方便健康的随身零食选择的需求是全球乳制品零食销售的主要因素。消费者生活方式的改变,包括少食多餐,导致零食消费增加。因此,作为更健康和营养的选择,乳制品零食的需求正在增长。
  • 以乳制品为基础的零食产品天然钙含量高,因此被视为一种营养零食选择。益生菌饮料的健康益处,尤其是它们改善消化和免疫系统的能力,正在吸引各个年龄段的消费者。​
  • 健康和保健趋势导致消费者倾向于低脂、无乳糖和富含钙的乳制品零食。​​​

Scope of the report

Europe dairy based beverages market is segmented by type, category, distribution channel, and geography. On the basis of type, the market is segmented into milk, yogurt, kefir, and others. On the basis category, the market is segmented into flavoured and unflavoured drinks. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online channels, and others. Based on geography the report provides a regional analysis, which includes United Kingdome, Germany, Italy, France, Spain, Russia, and Rest of Europe.

By Type
Milk
Yogurt
Kefir
Others
By Category
Flavoured drink
Unflavored drink
By Distibution Channel
Supermarkets/hypermarkets
Convenience stores
Specialty Stores
Online Channels
Others
By Geography
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe

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主要市场趋势

提高对健康零食的认识

许多人越来越多地寻找一种方便的零食,它对健康有益,味道好,提供愉快的食物体验。乳制品行业能够提供加工较少的产品,以提供超越传统三方餐体验的轻松饮食体验。健康意识的提高和消费者尝试的意愿导致了奶制品零食的发展,因此,允许不同的产品包括奶酪、酸奶、黄油、酪乳、冰淇淋和无乳糖牛奶作为成分。营养丰富的零食通常在早餐和午餐之间食用,并且加工程度通常较低,例如零食奶酪、酸奶和冰沙,因为它含有营养成分,进而促进了市场研究的增长。

europe dairy based beverage market

超市/大卖场在所研究的市场中占有显着份额

由于庞大的零售空间可迎合各种喜好,超市/大卖场是该地区乳制品零食的主要销售渠道。业务扩张以及大卖场和超市数量增加等因素增加了这些零售业态的销售额,并对所研究的市场做出了重大贡献。超市/大卖场市场份额的增加反过来又增加了对批量购买产品的需求,因为客户希望减少去商店的次数并获得更多的物有所值。这反过来又增加了该地区乳制品零食的销量。​

europe dairy based beverage market

竞争格局

主要参与者正在着手将并购作为实现整合和优化产品的关键战略之一。此外,这些参与者与当地参与者合并,以在当地市场获得主导地位。所研究的市场中的一些主要参与者包括雀巢 SA、达能集团 SA、弗里斯兰坎皮纳、Arla Foods amba 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Milk

      2. 5.1.2 Yogurt

      3. 5.1.3 Kefir

      4. 5.1.4 Others

    2. 5.2 By Category

      1. 5.2.1 Flavoured drink

      2. 5.2.2 Unflavored drink

    3. 5.3 By Distibution Channel

      1. 5.3.1 Supermarkets/hypermarkets

      2. 5.3.2 Convenience stores

      3. 5.3.3 Specialty Stores

      4. 5.3.4 Online Channels

      5. 5.3.5 Others

    4. 5.4 By Geography

      1. 5.4.1 United Kingdom

      2. 5.4.2 Germany

      3. 5.4.3 France

      4. 5.4.4 Russia

      5. 5.4.5 Italy

      6. 5.4.6 Spain

      7. 5.4.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Danone Groupe SA

      3. 6.4.3 Chobani, LLC.

      4. 6.4.4 FrieslandCampina.

      5. 6.4.5 Arla Foods amba

      6. 6.4.6 SODIAAL

      7. 6.4.7 Ornua Co-operative Limited

      8. 6.4.8 Lactalis International

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Europe Dairy Based Beverages Market market is studied from 2016 - 2026.

The Europe Dairy Based Beverages Market is growing at a CAGR of 4.85% over the next 5 years.

Nestle SA, Danone Groupe SA, FrieslandCampina., SODIAAL are the major companies operating in Europe Dairy Based Beverages Market.

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