除臭剂市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

全球除臭剂市场按产品类型(喷雾剂、面霜、滚珠等)、分销渠道(超市/大卖场、便利店、药房和药店、在线零售等)和地理位置(北美、欧洲、亚太地区、南美、中东和非洲)。

市场快照

Market Snapshot1
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.8 %

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市场概况

全球除臭剂市场预计在 2020-2025 年的预测期内复合年增长率为 6.8%。

目前,美国的除臭剂市场正在稳步增长。对除臭剂产品中天然成分的需求不断增长,推动了美国有机除臭剂的销售。清淡的气味,例如除臭剂和身体喷雾,在年轻人中很受欢迎。这促使除臭剂市场规模扩大。由于年轻消费者被天然产品所吸引,这为公司提供了使用天然成分创新产品的绝佳机会,主要是为了增加他们的市场份额。

新兴国家,如印度,年轻人口高度集中,预计将为公司提供潜在的发展机会。生活方式的改变和产品供应的增加是促进发展中地区销售的各种因素。

Scope of the report

The global deodorants market is segmented by product type (sprays, creams, roll-on, and others), distribution channel (supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail, and others), and geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa).

By Product Type
Spray
Creams
Roll-on
Others (Wipes, Gel, Sticks, etc.)
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies & Drug Stores
Online retail
Others
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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主要市场趋势

Alt-body部分香水的成长

在整个北美,除臭剂市场见证了少数品牌的增长,创造了用于替代身体部位(如手、脸和脚)的止汗剂。例如,Gamer Grip Hand Antiperspirant 是一种新颖的防滑止汗配方,专为运动员提高抓地力而设计,具有 4 至 6 小时的持久香味。此外,Neat 3B Face Saver 是一种面部止汗凝胶,可在化妆前使用。

随着消费者寻求符合消费者需求的成分,Fresh Body 等品牌推出了 Fresh Breasts,这是一种不含铝、对羟基苯甲酸酯和滑石粉的天然除臭剂。该产品专为保持女性上身干爽和防止刮伤而设计。

Sales growth of fragrances in the United States in 2017, by product type1

欧洲对可持续和天然除臭剂的需求

在整个欧洲,欧洲消费者要求更天然、有机和可持续的配方。另一方面,消费者正在寻求可以随时使用的产品,例如滚珠产品,而喷雾剂则在新颖的香味方面寻找平衡。欧洲领先的除臭剂/止汗剂品牌正专注于推广高效配方,因为它们对于日常个人护理程序至关重要。此外,消费者对新概念持开放态度。

在提供天然和有机除臭剂方面的发展已经走过了漫长的道路,事实上,与过去相比,市场上的新产品更具创新性。总部位于英国的 Elsa's Organic Skinfoods 推出了 Ocean Natural Deodorant Crème,这是一种男女皆宜的奶油粉产品,含有椰子油、薄荷、茶树、玫瑰天竺葵和广藿香,可提供 24 小时保护。此外,年轻消费者的出现导致了更有选择性的购买。

Frequency of deodorant use in UK, age 18-29, 20171

竞争格局

全球除臭剂市场竞争激烈,跨国公司占据市场主要份额。新产品创新被视为主要战略,不含有害成分,新形式越来越受欢迎。例如,2018 年 5 月, 联合利华品牌 REXONA 推出了除臭剂系列,为运动,尤其是足球带来了新的面貌。这是一个限量版系列,适用于气溶胶、压缩喷雾、棒状和滚涂。它在英国和爱尔兰推出。

主要参与者包括Procter & Gamble Co.、Unilever PLC、Henkel AG & Co KGaA、L'Oreal SA、L'Occitane International SA等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Spray

      2. 5.1.2 Creams

      3. 5.1.3 Roll-on

      4. 5.1.4 Others (Wipes, Gel, Sticks, etc.)

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies & Drug Stores

      4. 5.2.4 Online retail

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever

      2. 6.4.2 Procter & Gamble

      3. 6.4.3 Henkel AG

      4. 6.4.4 Loreal SA

      5. 6.4.5 Beiersdorf Global AG

      6. 6.4.6 L'Occitane International SA

      7. 6.4.7 Avon Products Inc.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Deodorants Market market is studied from 2016 - 2026.

The Deodorants Market is growing at a CAGR of 6.8% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Unliever, Procter & Gamble, Beiersdorf AG, L'Oréal S.A. are the major companies operating in Deodorants Market.

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