Unlocking Southeast Asia’s Automation Supply Chain for a Global Engineering Leader

Client Background 

The client is a global engineering and construction leader operating across large-scale infrastructure and manufacturing projects. As they prepared for multiple bids in Southeast Asia, they needed to strengthen their sourcing network for automation components across Vietnam, Indonesia, and Malaysia.  

Client’s Challenge 

The client faced a sourcing visibility gap while preparing for multiple project bids in Southeast Asia. While their technical specifications were clear, they lacked access to reliable mid-tier and regional automation suppliers. Their internal teams had limited reach into local markets and needed support to prequalify vendors that could meet delivery schedules, compliance benchmarks, and scale requirements. They approached Mordor Intelligence to map supplier ecosystems across the target geographies and deliver qualified leads aligned with their engineering standards. 

How Mordor Intelligence Helped 

Structured Vendor Discovery Framework 

• Defined sourcing criteria based on ISO certifications, delivery reliability, product compatibility, and regional production capacity. 

Mapped Mid-Tier and Local Ecosystems 

• Conducted secondary research and outreach to identify 60+ mid-sized automation and control suppliers across Vietnam, Indonesia, and Malaysia.
• Profiled vendors based on product range, client base, and export readiness.

Validated for Procurement Confidence 

• Carried out stakeholder interviews and reviewed historical client feedback to assess on-ground performance.
• Developed country-wise shortlists segmented by relevance, credibility, and business volumes, including decision-maker contact information. 

Key Findings 

• Several credible suppliers with export capabilities remained untapped by global procurement teams.
• Supplier maturity varied widely between countries; Vietnam offered higher ISO-certified vendors, while Indonesia had stronger cost advantage.
• Some regional suppliers showed strong alignment with the client’s technical standards but lacked visibility in global directories. 

Our Industry Coverage 

Mordor Intelligence has worked with global OEMs, EPC firms, and automation solution providers across procurement, sourcing intelligence, and vendor discovery mandates. Our deep regional expertise combined with primary validation allows clients to make informed decisions at speed. 
For the industrial automation and engineering ecosystem, we specialize in: 

• Supplier Discovery and Qualification: Identify export-ready, mid-tier manufacturers across emerging markets with direct stakeholder inputs.
• Procurement Intelligence: Support vendor benchmarking and sourcing strategy across cost, capacity, and compliance dimensions.
• Opportunity Assessment: Evaluate supplier market depth and regional manufacturing strengths to inform sourcing strategy.
• Supply Chain Analysis: Analyze downstream and upstream networks to assess risk, resilience, and capacity.
• M&A Due Diligence Support: Vet smaller suppliers or partners as part of inorganic expansion or JV plans.