Uncovering Market Opportunity for a Tech-Enabled Agri-Logistics Platform

Client Background 

A fast-growing agri-logistics platform that digitizes supply chains for commodity producers, traders, and cooperatives across Latin America and Sub-Saharan Africa. The company enables farm-to-market traceability and logistics visibility in regions where infrastructure and digital readiness vary widely. 

Client’s Challenge

As the company prepared to enter ten new countries, it needed a clear understanding of where real market opportunity existed. Existing secondary data did not reflect important realities such as on-ground logistics fragmentation, commodity-specific movement patterns, the maturity of digital ecosystems, or the readiness of cooperatives and enterprises to adopt digital tools. The leadership required a market opportunity model that combined quantitative depth with contextual insight so they could sequence market entry, allocate resources effectively, and reduce expansion risk. 

How Mordor Intelligence Helped 

Built Multi-Layered Opportunity Models

• Combined top-down market estimates with bottom-up inputs on commodity flows, port and transport infrastructure, mobile penetration, and logistics network maturity.

Integrated Primary Insights from Local Stakeholders

• Conducted interviews with distributors, cooperatives, transport companies, and policy advisors.
• Identified adoption barriers, ecosystem gaps, and demand pockets that did not appear in secondary datasets. 

Contextualized with Regulatory and Macroeconomic Factors 

• Assessed logistics regulations, digital policy frameworks, and investment environments across each target country.
• Mapped these factors to market size and adoption potential. 

Designed Flexible Scenario Frameworks 

• Built tri-scenario models covering infrastructure constrained, baseline, and accelerated growth environments.
• Enabled leadership to understand how opportunity changes under different operating conditions. 

Enabled Cross-Functional Alignment 

• Facilitated working sessions with agri-tech, logistics, and regional teams.
• Established a shared prioritization framework and market-entry sequence. 

Key Findings

• Four out of ten assessed countries demonstrated strong near-term readiness for scaled deployment.
• Mobile-based logistics tracking was growing fastest in commodity corridors linked to export hubs.
• Within-country differences in infrastructure quality were often more important than regional averages.
• Markets with stable regulatory environments and investments in digital public infrastructure showed the highest adoption potential. 
  
  

Our Industry Coverage 

Mordor Intelligence has delivered more than 250 opportunity sizing and market segmentation projects across industries. Our services include: 

• Opportunity sizing by region and trade corridor.
• Segmentation models that reveal adoption patterns by buyer type, commodity, and service layer.
• Localization support for product and go-to-market adaptation.
• Scenario-based forecasting for climate risk, regulation, and technology uptake.
• Market entry validation covering pricing, partner ecosystems, and readiness indicators.

With comprehensive market sizing and segmentation, Mordor Intelligence equips clients with the insights needed to select the right markets and scale effectively.