EVP Repositioning for Engineering Talent

Client Background 

The client is a global manufacturing company with significant operations in India and Eastern Europe. As competition for engineering talent intensified in both regions, the company aimed to strengthen its recruitment effectiveness and position itself more attractively among early-career and experienced engineering candidates. 

Client’s Challenge 

The client was facing low offer acceptance rates among engineering candidates, despite offering competitive compensation. Initial feedback pointed to a perceived lack of innovation and traditional work culture. However, the HR team lacked clarity on the origin and scale of these perceptions and how to resolve them. The client approached Mordor Intelligence to conduct a structured EVP analysis that would help them reposition their talent brand and improve conversion in critical markets. 

How Mordor Intelligence Helped 

Candidate Sentiment Mapping 

• Ran structured surveys and moderated discussions with recent candidates and early-career engineering professionals to gather first-hand perception data. 
• Captured both qualitative and quantitative insights on candidate expectations, perceived brand identity, and motivators for offer acceptance. 

Cross-Region EVP Analysis 

• Analyzed perception gaps across India and Eastern Europe to identify cultural and professional value mismatches. 
• Discovered that messaging around innovation and growth was not resonating with target talent segments due to inconsistent delivery. 

Tailored Repositioning Framework 

• Developed a region-specific EVP repositioning strategy that emphasized learning opportunities, modern engineering projects, and career mobility. 
• Created practical tools for recruiters and hiring managers to communicate the refreshed EVP, including customized highlight sheets and training inputs. 

Key Findings 

• Cultural fit and innovation were undervalued themes in current job messaging.
• Early-career candidates in India prioritized structured learning, while those in Eastern Europe sought autonomy and project visibility.
• Perception gaps were wider in India, especially among graduates from top engineering campuses. 

Our Industry Coverage 

Mordor Intelligence has supported several global firms in aligning their talent strategies with market expectations. Our customized research services include: 

• EVP Opportunity Assessment: Identifying strengths and gaps in employer value perception across geographies and functions.
• Candidate Behavior Analysis: Mapping motivational drivers, deal-breakers, and cultural fit preferences among diverse talent pools.
• Go to Market Strategies for Recruitment: Designing EVP messaging and recruiter training tools to improve conversion in priority regions.
• Primary Research Fieldwork: Conducting surveys and interviews to capture the voice of candidates and internal stakeholders.
• Feedback and Satisfaction Surveys: Measuring candidate and employee experience across the hiring and onboarding lifecycle.