Vietnam Used Car Market Analysis by Mordor Intelligence
The Vietnam used car market reached USD 11.60 billion in 2025 and is projected to climb to USD 22.34 billion by 2030, registering a 14.01% CAGR through the forecast period. Rising disposable incomes, widening price gaps between new and pre-owned vehicles, and tightening emissions rules accelerate used-vehicle adoption nationwide. Online marketplaces already guide most purchase journeys, while certified dealerships extend professional retail standards beyond core metros. Vehicle financing at loan-to-value ratios above 80% broadens access for first-time buyers, even as looming Euro-5 import rules steer demand toward younger, cleaner inventory. These forces together position the Vietnamese used car market among Southeast Asia’s fastest-growing mobility ecosystems.
Key Report Takeaways
- By vehicle type, SUVs and MPVs led with 45.18% of the Vietnam used car market share in 2024, while the same segment is forecast to chart a 14.35% CAGR through 2030.
- By fuel type, petrol vehicles held an 85.11% of the Vietnam used car market share in 2024; battery electric vehicles are projected to post an 18.55% CAGR through 2030.
- By sales channel, online marketplaces captured 59.04% of the Vietnam used car market share in 2024 and are poised to expand at a 14.73% CAGR.
- By vehicle age, the 3-5-year band held 47.33% of the Vietnam used car market share in 2024, while cars less than 3 years old are expected to rise at a 15.78% CAGR.
- By price band, the USD 7-15 k tier commanded 39.22% of the Vietnam used car market share in 2024; the USD 15-30 k inventory should accelerate at a 16.12% CAGR.
- By vendor type, unorganized segment held 69.11% of the Vietnam used car market share in 2024, while the organized vendors will witness the fasetst growth of 17.15% CAGR by 2030.
- By mileage, cars under 20,001 km and 50,000 km category commanded 48.04% market share in 2024, while the below 20,000 km segment projected to witness growth at a CAGR of 16.74%.
- By region, South Vietnam contributed 48.72% of the Vietnam used car market share in 2024, whereas Central Vietnam is projected to grow at a 15.45% CAGR.
Vietnam Used Car Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising Price Delta | +3.2% | HCMC and Hanoi | Medium term (2-4 years) |
| Vehicle Financing Above 80% LTV | +2.8% | Urban centers | Short term (≤2 years) |
| Digital Marketplaces Expand City Reach | +2.4% | Central and North secondary cities | Short term (≤2 years) |
| OEM-Backed Pre-Owned Programs | +2.1% | South and Central Vietnam | Medium term (2-4 years) |
| Fleet Off-Loads Drive Supply | +1.9% | Major logistics hubs | Long term (≥4 years) |
| Grey-Import Clamp-Downs Redirect Supply | +1.3% | Port cities nationwide | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Rising Price Delta Between New and Used Cars
New-car sticker prices keep climbing faster than depreciation curves. The gap between brand-new and 3-year-old models tops a major share for best-selling nameplates such as the Toyota Vios and Honda City, comparatively high from 2022. Import duties, currency moves, and richer standard trims lift new-car MSRPs, while domestic purchasing power pins used-car values. Buyers, therefore, view 3-5-year-old units as smart substitutes delivering modern safety tech at roughly half the original cost. Fleet managers likewise exploit the spread to refresh assets without overshooting budgets. The widening delta will keep funneling demand toward the Vietnam used car market throughout the forecast horizon.
Growing Availability of Vehicle-Financing at Above 80% LTV
Local banks now extend loan-to-value ratios for cars under seven years old, up from just two years ago. Enhanced data-driven valuation tools and partnerships with digital platforms lower underwriting risk and speed approvals. Higher LTV terms unlock demand among younger consumers who prefer monthly payments over cash deals. Specialized products for certified inventory even bundle warranty coverage, which lifts buyer confidence and supports premium pricing. As competition among lenders intensifies, financing penetration is set to deepen across the Vietnamese used car market.
Digital Marketplaces’ Expansion Into Tier-2 and Tier-3 Cities
Rising smartphone penetration and fast-growing e-commerce in cities such as Da Nang enable platform operators to push beyond HCMC and Hanoi. Localized apps, cashless payments, and doorstep inspection services shrink the urban-rural information divide. Sellers in smaller provinces tap national demand, which improves stock rotation and pricing accuracy. Buyers outside major metros access broader model choices without time-intensive travel to distant dealerships. This outreach enlarges the total addressable pool of the Vietnamese used car market while reducing reliance on informal roadside traders.
OEM-Backed Certified-Pre-Owned Programs Ramp-Up
Automakers accelerate certified schemes to counter fragmented independent trade. Toyota, Ford, and Hyundai deploy stringent inspections, verified service logs, and warranty extensions that fetch notable price premiums over non-certified stock. Blockchain-tagged maintenance records further curb odometer fraud and boost transparency. Dealers gain exclusive pipelines of lease returns, while OEMs harvest lifetime service revenue and customer-data insights. Uptake of certified inventory is therefore poised to reinforce the B2C share of the Vietnam used car market.
Restraint Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Looming Euro-5 Emissions Mandate | -2.4% | HCMC and Hanoi first | Medium term (2-4 years) |
| Low Odometer Data Transparency | -2.1% | Informal markets nationwide | Short term (≤2 years) |
| Prospective Carbon Tax on Old Vehicles | -1.9% | Urban enforcement zones | Long term (≥4 years) |
| Patchy Warranty After-Sales Ecosystem | -1.8% | Rural and tier-3 areas | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Looming Euro-5 Emissions Adoption for Imports (2027)
From 2027, all imported light vehicles must meet Euro-5 standards, with Hanoi and HCMC considering earlier enforcement. Prices for 2010-2017 imports already slipped in early 2025 as buyers anticipate compliance costs. Dealers holding older inventory face accelerated depreciation and potential write-downs. Still, the rule also nudges demand toward 3-5-year-old, lower-emission models, thereby shifting the mix rather than shrinking the Vietnam used car market outright.
Low Odometer-Data Transparency and Tampering
Significant number of consumer complaints have been lodged over vehicle-history misrepresentation, with odometer rollbacks topping the list. Independent inspection stations lack interconnected databases, leaving room for mileage fraud that erodes trust and depresses prices in higher-value segments. Marketplaces now pilot third-party verification and AI-driven photo forensics, yet loopholes persist. Until a centralized VIN registry materializes, transparency shortfalls will weigh on buyer confidence and temper the growth pace of the Vietnam used car market.
Segment Analysis
By Vehicle Type: SUVs and MPVs Outpace Sedans
SUVs and MPVs accounted for 45.18% of the Vietnam used car market share in 2024, within the Vietnam used car market share, reflecting consumer preference for high ground clearance and family-oriented versatility. The Vietnam used car market size attributed to SUVs and MPVs is projected to expand at a 14.35% CAGR through 2030, buoyed by fleet disposals from ride-hailing firms favoring utility vehicles for cabin comfort [1]“SUV Line-up Highlights,” Motorist Vietnam, motorist.vn. Domestic maker VinFast captures this sentiment with tiered SUV offerings that span entry to premium brackets. Sedans retained relevance among cost-focused commuters but ceded momentum to more spacious formats.
Growing road-trip culture and investments in highway networks sustain resale values for SUVs, reinforcing a positive feedback cycle for first owners. Meanwhile, hatchbacks serve niche demand in inner-city corridors where parking constraints dominate purchase decisions. Collectively, these trends indicate a structural tilt toward utility body styles that will continue to shape inventory availability and pricing dynamics within the Vietnam used car industry.
Note: Segment shares of all individual segments available upon report purchase
By Fuel Type: Electric Momentum Builds
Although petrol cars represented 85.11% of the Vietnam used car market share in 2024, battery electric units marked the fastest clip at an 18.55% CAGR, underscoring early electrification undercurrents. VinFast delivered over 87,000 EVs in 2024 across Vietnam market, ensuring sizeable future secondary inventory [2]“EV Sales Cross 87,000,” Thanh Niên Auto Desk, thanhnien.vn. The Vietnam used car market size for EVs will leap once the first-wave lease terms conclude in 2026. Diesel retains a foothold in commercial use but faces unfavorable tax treatment, pushing operators to hybrid or newer petrol options for compliance.
Charging infrastructure gaps persist, yet many prospective buyers are open to an EV in their next purchase. Government registration-fee waivers until 2027 keep the total cost of ownership attractive. As a result, battery electric supply and demand trajectories will likely intersect sooner than infrastructure skeptics forecast, granting EVs an outsized influence on future Vietnam used car market share.
By Sales Channel: Online Takes Center Stage
Online platforms aggregated 59.04% of the Vietnam used car market share in 2024, mirroring broader e-commerce uptake across consumer categories. The Vietnam used car market size transacted digitally is forecast to grow 14.73% per year through 2030 as mobile-first interfaces streamline everything from search to financing. Peer-to-peer uploads still dominate rural listings, but verified dealer storefronts within the same apps now handle financing and warranty upsells that attract urban millennials.
Offline dealers pivot toward hybrid models, offering virtual tours and test-drive delivery at the customer’s doorstep. This convergence blurs channel boundaries yet reinforces the overarching digital ethos. Ultimately, seamless online discovery paired with structured after-sales will remain the cornerstone of value creation across the Vietnam used car industry.
By Vehicle Age: Younger Cars Emerge
Inventory aged 3-5 years captured 47.33% of the Vietnam used car market share in 2024, balancing affordability with modern tech features. Yet the less than 3-year cohort is on track for a 15.78% CAGR, fed by ride-hailing fleet turnover and swift consumer upgrade cycles. The Vietnam used car market share of these near-new units is expected to rise as warranty transfers and certified status lower perceived risk.
Conversely, cars older than 8 years face margin pressure from possible carbon taxation and stricter inspections. Financial institutions now price loan risk based on projected regulatory costs, tightening credit for aging units. The resulting age shift aligns Vietnam with trajectories observed in mature auto economies where policy nudges push fleets toward youth.
By Price Band: Mid-Tier Sweet Spot Broadens
Vehicles priced between USD 7k and USD 15k held 39.22% of the Vietnam used car market share in 2024, matching middle-income budgets. The USD 15k-30k tranche is set to expand 16.12% annually, fueled by stronger financing access and aspirational demand for premium badges. Luxury cars above USD 30k stay niche yet stable, supported by high-net-worth business owners seeking prestige without new-car depreciation.
Price-band migration mirrors Vietnam’s rise in GDP per capita and evolving consumer expectations. As warranty programs lengthen and digital auctions expose previously opaque premium inventory, upward mobility within price tiers will remain central to Vietnam's used car market development.
By Vendor Type: Organized Channels Gain Ground
Unorganized vendors commanded 69.11% of 2024 transactions within the Vietnam used car market share, reflecting long-standing dependence on individual sellers and informal lots. Organized outlets, although smaller, are projected to log a 17.15% CAGR through 2030 as buyers increasingly favor transparency, certified inspections, and bundled warranties. Banks also prefer lending through these structured dealers, which supply reliable documentation and repossession support, thereby lowering credit risk [3]“Banks Raise Auto LTV Ratios,” Vietnam Investment Review, vir.com.vn.
Organized vendors deploy standardized 150-point checks, extended warranty packages, and digital price-discovery tools that justify premiums while nurturing repeat business. Compliance with evolving consumer-protection rules further differentiates them from informal traders who struggle to meet documentation and odometer-verification requirements. As regulatory scrutiny tightens and online platforms elevate listing standards, organized channels are set to capture incremental Vietnam used car market size, carving durable moats against lower-overhead but lower-trust independents.
By Mileage: Low-Mileage Premium Expands
Cars driven between 20,001 km and 50,000 km accounted for 48.04% of 2024 turnover, offering buyers a sweet spot of manageable depreciation and proven reliability. Yet vehicles showing below 20,000 km on the odometer are expected to rise at a 16.74% CAGR, buoyed by corporate fleet replacements and early adopters upgrading quickly for the latest tech.
Lease returns supply a steady pipeline of low-mileage inventory complete with digital service logs, making them attractive to lenders and warranty providers. As financing spreads and residual-value protection gains weight in purchase decisions, high-mileage units face diminishing appeal. Digital marketplaces now spotlight verified mileage badges, enhancing the Vietnam used car market’s transparency and steering demand toward low-wear vehicles that promise lower long-term ownership costs.
Geography Analysis
South Vietnam remains the largest pocket of demand with 48.72% share, underpinned by Ho Chi Minh City’s robust economic output, mature financing channels, and extensive service infrastructure. Port access eases inbound flows for new imports and dealer trade-ins, ensuring consistent inventory turnover. The region’s dense population and urban lifestyles fuel appetite for compact crossovers and certified sedans, sustaining liquidity across price points.
Central Vietnam shows the fastest trajectory at 15.45% CAGR. Government-backed industrial parks widen employment and lift disposable income in Da Nang, Hue, and Vinh. New expressways shorten delivery timelines, encouraging dealers to set up satellite lots. Smartphone penetration supports online browsing, giving buyers transparent price benchmarks previously limited to HCMC or Hanoi listings.
North Vietnam delivers steady volumes hinged on Hanoi’s administrative and corporate fleets. Earlier rollouts of emission-test regimes prompt accelerated replacement of aging government sedans with Euro-5-compliant units. Cross-border logistics with China also feed vehicle demand, although stricter customs oversight narrows grey-import arbitrage. These regional currents fortify nationwide resilience in the Vietnamese used car market.
Competitive Landscape
Competition spans digital platforms, franchise dealerships, and small independents. Oto.com and Chợ Tốt Xe top web traffic rankings due to AI-based price suggestions and escrow payment options that lower transaction friction. Toyota-affiliated dealers counter with nationwide certified lots and 10-year powertrain warranties that reduce residual-value anxiety. VinFast Automalls, meanwhile, blend online configurators with 4,000 m² urban showrooms to showcase warranty-rich trade-ins.
Strategic moves in 2024-2025 illustrate escalating stakes. Ford Vietnam extended certified coverage to a decade for gasoline models, boosting dealer footfall and service revenue. VinFast exited specific taxi-fleet contracts to preserve resale values on consumer channels, thereby tightening near-new supply and defending brand equity. Start-ups like Vietwheels entered the scene with curated multi-brand listings and comparison engines, signaling ongoing fragmentation yet higher overall professionalism.
Technology is the new battleground. Blockchain-backed maintenance logs, 360-degree inspection kiosks, and instant loan-approval APIs redefine user expectations. Scale players invest in tier-2 city rollouts to capture incremental demand, while independents forge alliances for shared logistics and warranty pools. As transparency and convenience converge, the Vietnam used car market tilts toward players able to merge digital reach with tangible after-sales depth.
Vietnam Used Car Industry Leaders
-
Oto.com.vn
-
Chợ Tốt Xe
-
Bonbanh.com
-
Carmudi Vietnam
-
Viet Han Used Cars
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- November 2023: Carpla opened a 4,000 m² Automall in Hanoi, its fifth site nationwide, underscoring capital-city expansion plans.
- July 2023: Vietwheels launched an online marketplace featuring used Ford, Toyota, and Chevrolet models with comparison tools for urban shoppers.
Vietnam Used Car Market Report Scope
A used car, also known as a pre-owned or secondhand car, is a vehicle that has had one or more previous retail owners. These cars can be purchased from various sources, including franchise and independent car dealerships, rental car companies, buy-here-pay-here dealerships, leasing offices, auctions, and private party sales.
The Vietnamese used car market is segmented by vehicle type, fuel type, booking type, and vehicle age. By vehicle type, the market is segmented into hatchback, sedan, and sports utility vehicle (SUV) and multi-purpose vehicle (MPV)). By fuel type, the market is segmented into ICE and electric. By booking type, the market is segmented into online and offline. By vehicle age, the market is segmented into up to 5 years and above 5 years. For each segment, market sizing and forecast have been done based on value (USD).
| Hatchback |
| Sedan |
| SUV and MPV |
| Gasoline |
| Diesel |
| Hybrid |
| Battery Electric |
| Other Alternative Fuels |
| Online Marketplace |
| Certified Offline Dealership |
| Less than 3 Years |
| 3-5 Years |
| 5-8 Years |
| Above 8 Years |
| Below USD 7 k |
| USD 7-15 k |
| USD 15-30 k |
| Above USD 30 k |
| Organized |
| Unorganized |
| Below 20,000 km |
| 20,001-50,000 km |
| Above 50,000 km |
| North Vietnam |
| Central Vietnam |
| South Vietnam |
| By Vehicle Type | Hatchback |
| Sedan | |
| SUV and MPV | |
| By Fuel Type | Gasoline |
| Diesel | |
| Hybrid | |
| Battery Electric | |
| Other Alternative Fuels | |
| By Sales Channel | Online Marketplace |
| Certified Offline Dealership | |
| By Vehicle Age | Less than 3 Years |
| 3-5 Years | |
| 5-8 Years | |
| Above 8 Years | |
| By Price Band | Below USD 7 k |
| USD 7-15 k | |
| USD 15-30 k | |
| Above USD 30 k | |
| By Vendor Type | Organized |
| Unorganized | |
| By Mileage | Below 20,000 km |
| 20,001-50,000 km | |
| Above 50,000 km | |
| By Region | North Vietnam |
| Central Vietnam | |
| South Vietnam |
Key Questions Answered in the Report
How large is the Vietnam used car market in 2025?
The Vietnam used car market size is USD 11.60 billion in 2025.
What CAGR is expected for used-car sales through 2030?
Sales are projected to expand at a 14.01% CAGR during 2025-2030.
Which vehicle type dominates resale activity?
SUVs and MPVs held 45.18% of 2024 transactions, the highest among body styles.
Are electric used cars becoming popular?
Yes, battery electric units are forecast to grow at an 18.55% CAGR as VinFast lease returns enter the secondary market and government fee waivers remain in place.
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