Vietnam Telecom MNO Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Vietnam Telecom MNO Market Trends and Insights

Rapid 4G and 5G rollout drives mobile-data surge

Early 5G tests delivered median speeds of 364.43 Mbps in April 2025, propelling user demand for high-bandwidth services. ^{[1] Thanh Niên, “Vietnam’s 5G Speeds Lead ASEAN in 2025,” thanhnien.vn} The mandated sunset of 2G in 2026 and 3G in 2028 channels subscribers onto higher-value 4G and 5G plans, naturally lifting ARPU.^{[2] VnExpress, “2G Shutdown Deadline Officially Set,” vnexpress.net} Viettel captured 4 million 5G users within months, with 70% experiencing speeds above 1.5 Gbps, proving consumers will pay premiums for performance. Infrastructure sharing reduced deployment costs and enabled coverage in all 63 provinces. Surging traffic is spurring edge-computing nodes and CDNs, so carriers evolve into broader digital-infrastructure firms inside the Vietnam telecom MNO market. 

National Digital Transformation programme accelerates broadband uptake

Government targets pushed fiber penetration to 82.4% of households by October 2024, already above the 2025 goal. ^{[3] VietnamPlus, “New 700 MHz Auction Rules Announced,” vietnamplus.vn}Issuance of 20 million electronic ID cards in 2024 amplified demand for reliable broadband to access e-government services. A population database that handled 1.3 billion queries proves the scale of digital activity requiring sturdy networks. Forty-eight smart-city projects and Da Nang’s semiconductor investments are transferring predictable traffic to carriers. Positive network effects emerge as each new digital service spurs further connectivity demand, assuring durable revenue expansion across the Vietnam telecom MNO market. 

Data-centre build-outs elevate wholesale fibre demand

Hyperscale activity is rising, with STT GDC and VNG developing new campuses that hinge on redundant fibre rings. The 200-hectare Long Thanh Digital Industrial Park near the new airport underscores concentrated demand for high-capacity backhaul. Viettel and KT Corp earmarked USD 95 million for AI-grade facilities, and domestic data-sovereignty rules guarantee local hosting. International cables integrated into these hubs enhance Vietnam’s positioning as a regional data gateway, strengthening wholesale margins inside the Vietnam telecom MNO market. 

Private 5G/IoT adoption in manufacturing parks

Industrial estates in Binh Duong and Dong Nai are piloting Schneider Electric-backed smart-factory solutions that rely on private 5G slices. Huawei’s 5GtoB showcases billion-dollar potential in logistics and automation, while VIoT’s LoRaWAN overlays add sensors for smart lighting and monitoring. These deployments give enterprises deterministic latency and security, minimizing reliance on the public network and creating new revenue streams for integrators and carriers active in the Vietnam telecom MNO industry. 

Intensifying price wars compress ARPU

Bandwidth upgrades at unchanged prices—FPT Telecom doubled speeds for residential users in April 2025—accelerated the decline in price-per-megabit. VNPT and Viettel replicated the strategy, pushing voice and SMS income lower as OTT apps dominate messaging. Operators chase cost efficiencies through network sharing, but sustained ARPU pressure forces a pivot toward enterprise and vertical solutions within the Vietnam telecom MNO market. 

High spectrum costs and slow refarming

The 700 MHz auction sets a floor at VND 1.96 trillion and requires 2,000 base stations in two years, stretching carrier balance sheets. Legacy 2G/3G subscribers, still sizable in rural clusters, delay refarming. Operators must simultaneously finance spectrum, radio upgrades, and service continuity, slowing the speed at which fresh capacity can monetize growth prospects in the Vietnam telecom MNO market.

Segment Analysis

By Service Type: Data Services Drive Revenue Transformation

Data and internet offerings captured 49.06% of Vietnam telecom MNO market share in 2024, confirming the structural pivot from voice to digital connectivity. IoT and M2M already produce the fastest 4.37% CAGR, and the Vietnam telecom MNO market size for that niche is projected to scale rapidly as factories automate and cities deploy smart-infrastructure platforms. Voice and SMS continue their secular decline, displaced by OTT messaging and calling. Pay-TV and bundled OTT video ride on expanded fibre footprints, accelerating household ARPU growth. 

5G unlocks edge computing, AR/VR, and network slicing, giving carriers tools to price premium speeds and latency guarantees. Wholesale backhaul to hyperscale data centers adds high-margin accounts, while VAS such as digital wallets broaden cross-sell revenue. These adjacent income streams de-risk falling legacy cash flows, yet successful capture hinges on upgrading customer-experience platforms across the Vietnam telecom MNO market. 

Note: Segment shares of all individual segments available upon report purchase

By End User: Enterprise Growth Accelerates Digital Transformation

Consumer accounts still dominate with 83.24% of revenue in 2024, but enterprise contracts are growing at a 4.81% CAGR, making them the fastest contributor to incremental value inside the Vietnam telecom MNO market. Government e-services, smart-city backbones, and cloud migrations underpin predictable contract volumes. Manufacturing clusters demand secure, low-latency connectivity, spurring managed service agreements that bundle cybersecurity, SD-WAN, and private 5G. 

Winning enterprise business requires consultative selling, solution integration, and SLAs beyond basic connectivity. Carriers are reorganizing sales teams and partnering with hyperscalers to capture this value. Consumer growth now relies on content partnerships and satellite-aided rural expansion. Effective segmentation strategies balance high-ARPU urban areas with subsidized rural coverage, supported by Decree 88/2025 incentives. 

Geography Analysis

Ho Chi Minh City, Hanoi, and Da Nang generate an outsized slice of the Vietnam telecom MNO market because of dense populations and business activity. Da Nang posted peak 5G download speeds of 393.84 Mbps in April 2025, reflecting early adoption of semiconductor fabrication and AI development requiring top-tier connectivity. Northern provinces leverage cross-border supply chains with China, while central localities like Binh Dinh cultivate AI training to diversify economic bases. 

Rural and mountainous regions remain commercially challenging. Difficult terrain elevates right-of-way costs, and lower ARPU extends payback periods for new sites. SpaceX secured permission for 600,000 low-earth-orbit subscriptions that can offload carriers’ universal-service obligations while extending broadband to remote villages. The Mekong Delta’s agri-tech programs necessitate IoT sensors and broadband backhaul, indicating latent demand outside core cities once coverage improves. 

Industrial zones in Binh Duong and Dong Nai command premium enterprise spending as factories digitize. Private 5G and network slicing are becoming procurement criteria in new manufacturing leases, giving early-mover carriers a durable competitive edge. Geographic investment priorities therefore skew to economically vibrant corridors, while network-sharing and satellite alternatives mitigate the cost of fulfilling service mandates elsewhere inside the Vietnam telecom MNO market.