United States Cafes And Bars Market Size and Share

United States Cafes and Bars Market (2025 - 2030)
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United States Cafes And Bars Market Analysis by Mordor Intelligence

The United States cafes and bars market is projected to grow from USD 90.91 billion in 2025 to USD 146.00 billion by 2030, reflecting a compound annual growth rate (CAGR) of 9.94% during this period. This growth is driven by several factors, including increased household spending on dining out, a significant rise in the daily consumption of specialty coffee, and the recovery of domestic tourism. The adoption of digital technologies for ordering and payments has expanded the customer base, making it easier for consumers to access these services. Continuous product innovation has also played a key role in attracting younger consumers, who are increasingly spending more of their disposable income on unique dining experiences. The market is evolving across various segments. By service type, the integration of digital platforms is transforming how and when consumers engage with cafes and bars. By cuisine, there is a growing focus on wellness-oriented menu options to meet changing consumer preferences. In terms of outlets, franchising is driving the rapid expansion of chain establishments. By location, the integration of cafes and bars within hospitality settings is capitalizing on increased travel demand. Despite these developments, the market remains moderately consolidated, with a mix of large chains and independent operators competing for market share.

Key Report Takeaways

  • By service type, dine-in formats held 64.83% of the United States cafes and bars market share in 2024, while delivery posted the fastest 10.39% CAGR through 2030
  • By cuisine, cafes held 56.75% of the United States cafes and bars market share in 2024, whereas juice/smoothies/dessert bars accounted for the highest forecast expansion at 15.64% CAGR to 2030.
  • By outlet, independent outlets led with 62.47% of the United States cafes and bars market share in 2024, while chained concepts advanced at a 10.47% CAGR between 2025 and 2030.
  • By location, standalone commanded 71.25% of the United States cafes and bars market share in 2024, while lodging-based venues recorded a 15.28% CAGR through 2030.

Segment Analysis

By Service Type: Digital convergence reshapes consumption occasions

Dine-in formats continue to dominate the United States cafés and bars market, holding a 64.83% market share in 2024. This reflects the strong consumer preference for enjoying social and leisure experiences on-site. Many customers are drawn to the unique atmosphere, opportunities for social interaction, and the personalized service that cafés and bars offer. To enhance the dine-in experience, operators are introducing features like live entertainment, themed interiors, and specialty drinks. These efforts aim to create a welcoming environment that encourages customers to spend more time and return frequently. Interactive elements such as latte art demonstrations or mixology sessions help businesses stand out and build stronger connections with their patrons.

The delivery segment, however, is growing rapidly and is expected to achieve the highest growth rate among service formats, with a CAGR of 10.39% through 2030. This growth is fueled by the increasing use of app-based ordering platforms, efficient delivery networks, and the continuation of habits formed during the pandemic. To meet this demand, cafés and bars are investing in user-friendly online ordering systems, curbside pickup options, and collaborations with third-party delivery services. Many businesses are also offering grab-and-go shelves and pre-packaged beverages to cater to busy customers seeking convenience. These strategies allow operators to expand their reach, attract new customers, and remain competitive in a market that increasingly values flexibility and convenience.

United States Cafes And Bars Market: Market Share by Service Type
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By Cuisine: Wellness integration drives menu evolution

Cafés led the United States cafés and bars market in 2024, holding 56.75% of the market share. This dominance is largely due to the strong coffee culture in the country and the increasing use of cafés as informal workspaces, especially by remote and hybrid workers. Cafés attract customers by offering specialty drinks, comfortable seating, and reliable Wi-Fi, making them ideal spots for both socializing and working. Features like personalized service, customizable beverages, and unique experiences such as latte art help build customer loyalty and encourage repeat visits. These factors ensure that cafés remain a key part of the market, catering to a wide range of consumer needs.

On the other hand, juice, smoothie, and dessert-focused outlets are becoming some of the fastest-growing segments in the market. These venues are expected to grow at a 15.64% CAGR between 2025 and 2030, outpacing traditional coffee-focused formats. The increasing focus on health and wellness, along with the popularity of functional beverages, is driving this growth. The visually appealing presentation of these products, often shared on social media, is attracting younger, experience-driven consumers. As these outlets continue to gain traction, they are expected to play a larger role in the United States cafés and bars market, offering diverse options and appealing to health-conscious and trend-focused customers.

By Outlet: Franchising accelerates chain expansion

In 2024, independent cafés and bars dominated the United States market, holding 62.47% of the market share. These establishments gained popularity by focusing on local sourcing, offering unique and customized menu options, and fostering strong connections with their communities. Customers are drawn to these venues for their personalized experiences and the opportunity to enjoy artisanal products in a welcoming environment. This approach has helped independent cafés and bars maintain customer loyalty and consistent foot traffic, even as they face growing competition from larger chains. Their ability to create a sense of belonging and cater to local tastes has been a key factor in their success.

Meanwhile, chained cafés and bars are expected to grow at a compound annual growth rate (CAGR) of 10.47% through 2030, gradually increasing their market presence. These chains benefit from their ability to standardize offerings, build strong brand recognition, and expand operations efficiently across multiple locations. Their consistent quality and convenience appeal to a broad customer base, allowing them to compete effectively with independent venues. As chains continue to expand, they are likely to challenge the dominance of independent cafés and bars, gradually reshaping the competitive dynamics of the United States market. This shift highlights the growing influence of large-scale operations in meeting consumer demand for convenience and familiarity.

United States Cafes And Bars Market: Market Share by Outlet
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By Location: Hospitality integration captures travel demand

Standalone stores made up the largest share of the United States cafés and bars market in 2024, contributing 71.25% of the total revenue. These stores have gained popularity due to their ability to choose flexible locations, operate with lower rental costs, and customize their offerings to meet local customer preferences. This adaptability allows them to attract consistent foot traffic and maintain profitability. Standalone cafés and bars are a key part of the market, offering convenience and a personalized experience that appeals to a wide range of consumers, from regular visitors to occasional customers looking for a unique atmosphere.

On the other hand, cafés and bars located within hotels, referred to as lodging-based units, are expected to grow at the fastest rate, with a projected CAGR of 15.28% through 2030. This growth is driven by the recovery of the United States tourism industry and a shift in hotel food and beverage operations, which are now seen as profit centers rather than just guest amenities. These establishments benefit from high guest traffic and the willingness of travelers to spend on premium services. As a result, hotel-based cafés and bars are becoming an important part of the market, contributing significantly to its overall expansion and offering unique opportunities for operators to tap into the tourism-driven demand.

Geography Analysis

Regional performance in the cafés and bars market differs based on factors like population density, cultural habits, and wage regulations. Western states lead in specialty coffee consumption, with 58% of the population consuming it weekly, followed by the Northeast. In the South, specialty coffee is becoming more popular, especially in college towns, while the Midwest sees good quantity of weekly consumption. However, suburban areas in the Midwest show potential for growth as household incomes rise. The Northeast records the highest average coffee consumption at 1.97 cups per adult per day, driven by the high number of cafés and the convenience of public transit, which increases foot traffic.

Some states stand out as key markets for expansion due to their high coffee consumption rates. States like Utah, Arizona, Minnesota, New Jersey, Massachusetts, Wisconsin, Hawaii, Georgia, Maryland, and Mississippi all exceed 1.29 cups per capita daily, making them attractive for new café and bar formats. Alcohol trends are shaping beverage offerings, with tequila sales growing rapidly in states east of the Rockies. This trend has encouraged bars in these regions to expand their menus with agave-based cocktails, catering to changing consumer preferences and boosting overall sales in the alcohol segment.

Cost factors, such as minimum wage and taxation, significantly impact the profitability of cafés and bars. Minimum wages vary widely, from USD 16 in certain California counties to the federal minimum of USD 7.25 in 19 states, creating notable differences in profit margins. Washington state imposes the highest tax on distilled spirits at USD 36.55 per gallon, while control states like Wyoming use state pricing systems that effectively lower excise taxes, making them more favorable for cocktail-focused establishments. Coastal metropolitan areas face rising rent costs, but these are often balanced by higher average spending and strong tourism activity, ensuring the viability of multi-store operations in cities like New York, Boston, and Seattle.

Competitive Landscape

The café and bar market in the United States is moderately consolidated, with a mix of large chains and independent operators. Starbucks remains the market leader, operating approximately 16,000 locations domestically as of 2023, followed by Dunkin’ with over 9,400 outlets. However, independent cafés collectively dominate in terms of the number of storefronts, highlighting the fragmented nature of the market. Major chains like Starbucks rely heavily on digital tools to maintain customer loyalty. For instance, the Starbucks Rewards program had 34.6 million active United States members in the first quarter of 2025, showcasing its effectiveness in driving repeat business and customer retention.

Technology is a key factor shaping competition in the café and bar industry. In 2024, Starbucks took a significant step by licensing its proprietary ordering platform to a restaurant software company, allowing other businesses in the sector to utilize its advanced technology. Large chains are also integrating innovations like kitchen automation and predictive staffing to manage rising labor costs and improve efficiency. Meanwhile, independent cafés are focusing on creating unique and personalized customer experiences. They achieve this through small-batch coffee roasting, hosting latte art workshops, and collaborating with local artists. These efforts help independents build strong emotional connections with their customers, offering a level of authenticity that large chains often cannot replicate.

Investment and funding are intensifying competition in the market. Private equity investments are enabling drive-thru-focused brands to expand their presence across multiple states, while family-owned roasters are exploring employee-ownership models to ensure long-term stability and succession planning. Vertical integration is also becoming a popular strategy, with businesses securing direct sourcing agreements to maintain high-quality coffee beans and reduce risks associated with fluctuating commodity prices. On-site micro-roasteries are gaining traction as they not only lower logistics costs but also provide customers with a unique experience by showcasing the coffee roasting process, enhancing customer engagement and brand loyalty.

United States Cafes And Bars Industry Leaders

  1. Starbucks Corporation

  2. Dunkin’ (Inspire Brands)

  3. Dutch Bros, Inc.

  4. Tim Hortons (Restaurant Brands International)

  5. 7 Brew Coffee (Blackstone)

  6. *Disclaimer: Major Players sorted in no particular order
United States Cafes And Bars Market
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Recent Industry Developments

  • June 2025: Luckin Coffee, a leading coffee chain from China, has officially entered the United States market by opening its first stores in New York City. This move marks a significant step in the company's global expansion strategy, aiming to compete with established players in the American coffee market.
  • December 2024: Pret A Manger announced its intention to expand its presence in the United States, aiming to open 300 stores by 2029. This growth strategy focuses on partnerships within travel hubs to capitalize on high foot traffic and convenience for travelers.
  • June 2024: Blackstone has acquired a minority stake in 7 Brew Coffee, aiming to support the brand's rapid franchise expansion. This strategic investment is expected to enhance 7 Brew Coffee's market presence and accelerate its growth trajectory across the United States.
  • January 2023: Dutch Bros introduced its White Chocolate Lavender flavor across more than 650 locations. This offering, available as a cold brew, breve, or Dutch Freeze, reflects the company's strategy to diversify its menu and attract a broader customer base.

Table of Contents for United States Cafes And Bars Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Industry Trend Analysis
    • 4.2.1 Number of Outlets
    • 4.2.2 Average Order Value
    • 4.2.3 Menu Analysis
  • 4.3 Market Drivers
    • 4.3.1 Increasing inclination toward social and after-work gatherings
    • 4.3.2 Strong coffee culture and specialty beverage demand
    • 4.3.3 Adoption of digital technology for contactless payments, app-based ordering, and customer loyalty programs
    • 4.3.4 Impact of social media and the rise of experiential dining trends
    • 4.3.5 Advancements in product offerings and service models
    • 4.3.6 Tourism and domestic travel driving visits to cafés and bars
  • 4.4 Market Restraints
    • 4.4.1 Shifting consumer preferences toward at-home dining and takeaway options
    • 4.4.2 Supply chain and cold chain limitations
    • 4.4.3 Regulatory and licensing burdens
    • 4.4.4 Rising operating and labor costs
  • 4.5 Regulatory Outlook
  • 4.6 Porter’s Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Service Type
    • 5.1.1 Dine-In
    • 5.1.2 Takeaway
    • 5.1.3 Delivery
  • 5.2 By Cuisine
    • 5.2.1 Bars and Pubs
    • 5.2.2 Cafes
    • 5.2.3 Juice/Smoothies/Desserts Bars
    • 5.2.4 Specialist Coffee and Tea Shops
  • 5.3 By Outlet
    • 5.3.1 Chained Outlet
    • 5.3.2 Independent Outlet
  • 5.4 By Location
    • 5.4.1 Leisure
    • 5.4.2 Lodging
    • 5.4.3 Retail
    • 5.4.4 Standalone
    • 5.4.5 Travel

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Starbucks Corporation
    • 6.4.2 Dunkin’ (Inspire Brands)
    • 6.4.3 Dutch Bros, Inc.
    • 6.4.4 Tim Hortons (Restaurant Brands International)
    • 6.4.5 7 Brew Coffee (Blackstone)
    • 6.4.6 Peet’s Coffee
    • 6.4.7 Scooter’s Coffee
    • 6.4.8 Caribou Coffee Company (JAB Holding Company)
    • 6.4.9 The Human Bean
    • 6.4.10 Biggby Coffee
    • 6.4.11 Krispy Kreme, Inc
    • 6.4.12 Blue Bottle Coffee Co. (Nestle)
    • 6.4.13 IHOP (Dine Brands Global, Inc.)
    • 6.4.14 Bluestone Lane
    • 6.4.15 Onyx Coffee Lab
    • 6.4.16 McDonald’s Corporation (McCafé)
    • 6.4.17 Jamba (Focus Brands)
    • 6.4.18 Clean Juice (BRIX Holdings)
    • 6.4.19 Smoothie King Franchises Inc.
    • 6.4.20 Nekter Juice Bar

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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United States Cafes And Bars Market Report Scope

Bars & Pubs, Cafes, Juice/Smoothie/Desserts Bars, Specialist Coffee & Tea Shops are covered as segments by Cuisine. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
By Service Type
Dine-In
Takeaway
Delivery
By Cuisine
Bars and Pubs
Cafes
Juice/Smoothies/Desserts Bars
Specialist Coffee and Tea Shops
By Outlet
Chained Outlet
Independent Outlet
By Location
Leisure
Lodging
Retail
Standalone
Travel
By Service Type Dine-In
Takeaway
Delivery
By Cuisine Bars and Pubs
Cafes
Juice/Smoothies/Desserts Bars
Specialist Coffee and Tea Shops
By Outlet Chained Outlet
Independent Outlet
By Location Leisure
Lodging
Retail
Standalone
Travel
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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