UAE Lubricants Market Analysis by Mordor Intelligence
The UAE Lubricants Market size is estimated at 166.66 Million Liters in 2025, and is expected to reach 200.44 Million Liters by 2030, at a CAGR of 3.76% during the forecast period (2025-2030). This steady trajectory reflects structural moves toward higher value synthetics, local base-oil supply from the Ruwais refinery, and an expanding industrial base that positions the country as a regional re-export hub. Government programs such as “Make it in the Emirates” continue to channel capital toward heavy industry, while Euro-5 import standards are steering demand to low-ash, low-sulfur formulations. Local champions benefit from proximity, climate-specific blends, and strong direct sales networks, but they must navigate margin pressure from rising Asian freight rates and Group III oversupply. Counterfeit infiltration, rapid taxi fleet electrification in Dubai, and volatile crude pricing remain the principal headwinds that temper growth.
Key Report Takeaways
- By product type, engine oils led with a 55.75% share of the UAE lubricants market in 2024, whereas greases are projected to post the quickest expansion at a 5.68% CAGR to 2030.
- By distribution channel, direct sales controlled 49.12% of the UAE lubricants market share in 2024 and are forecast to rise at a 4.34% CAGR through 2030.
- By end user, automotive applications accounted for 48.16% of the UAE lubricants market size in 2024, while power generation is poised for the fastest climb at a 5.12% CAGR through 2030.
UAE Lubricants Market Trends and Insights
Driver Impact Analysis
| Drivers | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Gradual shift from Group I to Group II/III base-oils in UAE blending plants | +0.8% | National, concentrated in Abu Dhabi and Dubai blending facilities | Medium term (2-4 years) |
| ADNOC's expansion of Ruwais refinery boosting local base-oil availability | +0.6% | National, with primary impact in Abu Dhabi and Northern Emirates | Long term (≥ 4 years) |
| Strong post-COVID rebound in UAE construction equipment parc | +0.9% | National, with concentration in Dubai and Abu Dhabi construction zones | Short term (≤ 2 years) |
| Government "Make it in the Emirates" industrialisation push raises industrial-oil demand | +1.1% | National, with industrial zones in all emirates benefiting | Medium term (2-4 years) |
| Mandatory Euro-5 import standards driving demand for premium synthetics | +0.7% | National, affecting all automotive and heavy vehicle segments | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
ADNOC Ruwais Refinery Expansion Raises Local Base-Oil Supply
The multi-phase upgrade at Ruwais increases Murban light crude routing to base-oil units and lifts scheduled exports to 1.665 million barrels per day by late 2024, replacing volatile Asian cargoes and trimming freight bills. Domestic feedstock allows blenders to optimize formulations, support premium synthetics, and hedge against currency swings. Cost savings filter through to industrial buyers, reinforcing the UAE lubricants market as a sourcing base for regional re-exports. The project aligns with national diversification goals and offers long-term supply security during global logistics disruptions.
“Make it in the Emirates” Industrial Push
The National In-Country Value program directed AED 48 billion into local procurement by H1 2024 and lifted Emirati employment at ICV-certified firms by 40%[1]Ministry of Industry and Advanced Technology, “National In-Country Value Program,” moiat.gov.ae. Dubai Industrial City’s 13.9 million square-foot expansion brings 300 factories online, while Abu Dhabi’s strategy targets AED 172 billion in manufacturing value by 2031[2]Dubai Industrial City, “13.9 Million sq ft Expansion,” dubaiindustrialcity.ae. These investments elevate demand for hydraulic fluids, gear oils, and specialty greases, underpinning growth in the UAE lubricants market. Customs exemptions on machinery and inputs further improve the economics of local blending, drawing international majors to set up in-country lines.
Post-COVID Rebound in Construction Equipment Parc
Registered commercial vehicles in Dubai jumped by 100,000 units in 2024, pushing the total above 400,000 and driving extended-drain lubricant uptake for heavy equipment. Abu Dhabi’s construction and building-materials footprint spans 12.8 million square meters, supplying mega-projects that run equipment nearly round-the-clock. Growth in hydraulic excavators, wheel loaders, and concrete pumps boosts grease and hydraulic-fluid volumes. Equipment modernization trends accelerate the pivot to premium synthetics engineered for severe desert duty cycles, amplifying the value mix within the UAE lubricants market.
Gradual Shift from Group I To Group II/III Base Oils
UAE blenders are phasing out Group I stocks as they realign with OEM viscosity and volatility standards for Euro-5 drivetrains. Imports of Group II and Group III grades, now supplemented by Ruwais output, stabilize supply and curb exposure to spot-market spikes. The shift supports better oxidation stability, longer drain intervals, and reduced top-up rates, which together improve the total cost of ownership for fleet operators. These performance gains explain the expanding share of synthetics and semi-synthetics in the UAE lubricants market despite a premium over mineral equivalents.
Restraint Impact Analysis
| Restraints | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rapid EV adoption in Dubai taxis suppressing PCMO volumes | -0.4% | Dubai metropolitan area, with spillover to other emirates | Short term (≤ 2 years) |
| Proliferation of counterfeit lubricants in grey markets | -0.3% | National, with concentration in free trade zones and border areas | Medium term (2-4 years) |
| Rising base-oil freight rates from Asia | -0.2% | National, affecting all import-dependent blenders | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Rapid EV Adoption in Dubai Taxis
Hydrogen fuel-cell Toyota Mirai pilots and the RTA pledge to electrify 25% of transport modes by 2030, eliminating routine passenger-car motor oil demand across the emirate’s 12,000-strong taxi fleet. Public transport patronage topped 360 million trips in H1 2024, removing 1 million daily car journeys and eroding combustion-engine lubricant volumes. While EV-specific thermal-management fluids emerge, their fill capacities are smaller than conventional PCMO sums, pressing overall growth for the UAE lubricants market.
Counterfeit Lubricants in Grey Markets
Enforcement raids seized AED 26 million in fake Toyota parts, including 34,000 oil filters, in 2019, and earlier crackdowns confiscated AED 36.7 million in illicit stock, underscoring persistent grey-market leakage. Counterfeit blends cause engine failures, tarnish brand reputations, and force legitimate blenders to increase traceability costs, all of which sap pricing power and curb premium-product uptake. The UAE’s role as a regional re-export hub heightens vulnerability to transshipment fraud, requiring tighter customs cooperation and holographic security labels.
Segment Analysis
By Product Types: Engine Oils Maintain Dominance while Greases Accelerate
Engine oils held 55.75% of the UAE lubricants market in 2024 due to a large on-road fleet and extensive construction machinery. The segment’s defensive bulk ensures stable baseline volumes, though value expansion now comes from low-SAPs, high TBN synthetics engineered for Euro-5 diesel after-treatment compatibility. Greases, the fastest-advancing product, grow at 5.68% CAGR as newly launched factories in Jebel Ali, Khalifa Industrial Zone, and Hamriyah adopt high-load bearings and enclosed gear drives requiring calcium-sulfonate or lithium-complex greases that tolerate desert dust ingress.
Local suppliers capitalize on regional climatic extremes. ENOC’s PROTEC X-TREME SAE 5W-40 covers both passenger-car and light-duty diesel segments and advertises 20,000 km drain potential under GCC conditions. Emarat’s Power Plus 20W-50 remains popular with older taxis and small fleets seeking thick-film protection during peak summer heat. These climate-specific blends differentiate local brands inside the UAE lubricants market size parameters while maintaining global specification compliance.
Note: Segment shares of all individual segments available upon report purchase
By Distribution Channel: Direct Sales Reinforce Quality Assurance
Direct sales captured 49.12% market share in 2024 and are projected at a 4.34% CAGR through 2030, reflecting a manufacturer preference for supply-chain traceability amid counterfeit risks. ADNOC Distribution leverages more than 500 service stations that serve 20 million customers monthly, offering OEM-approved lubricants, oil-analysis services, and loyalty programs. Industrial clients such as steel mills and desalination plants sign multi-year supply agreements that bundle reliability audits, tank-farm monitoring, and staff training, ensuring long-term stickiness.
Retail chains and gasoline stations still matter for convenience-based top-ups and light-duty oil-change packages. Digital-only entrants such as CAFU deliver doorstep oil changes ordered through mobile apps, tracking drain intervals and issuing alerts to drivers, a model that meets demand for contactless services. Blenders increasingly adopt API-enabled inventory dashboards to coordinate route-to-market partners, minimize stockouts, and defend margins inside the expanding UAE lubricants market.
By End User: Automotive Leads while Power Generation Accelerates
Automotive applications made up 48.16% of 2024 consumption, owing to high per-capita vehicle ownership and the national role as a re-export hub for Gulf and African second-hand cars. Euro-5 adoption drives premium synthetic penetration and elevates the overall value per liter sold. Construction fleet rejuvenation, visible in Dubai’s 34% surge in commercial transport operators, supports high-viscosity engine oil and hydraulic fluid demand.
Power generation, projected to grow at 5.12% CAGR, is fueled by utility-scale gas turbines, barge-mounted generators, and peak-shaving engines that need low-ash, high-TBN oils designed for high load factors. Long drain requests extend beyond 8,000 operating hours, resulting in higher per-unit lubricant consumption even if equipment counts are modest relative to automotive totals. The net effect is a rising value contribution from the power segment to the UAE lubricants market size and a widening portfolio of specialty turbine oils blended in-country.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
Dubai and Abu Dhabi collectively command a dominant share of the UAE lubricants market because they house the largest vehicle fleets, port complexes, and manufacturing clusters. Dubai’s strategic re-export role channels significant transit volumes for onward shipment to East Africa and South Asia. The emirate’s 13.9 million square-foot industrial park achieved 97% land occupancy, bringing multiple precision-machining firms online and spurring demand for soluble metalworking fluids and high-film-strength gear oils.
Abu Dhabi’s low-cost feedstock access through ADNOC and an AED 10 billion stimulus for heavy industry amplify lubricant requirements in petrochemical plants, cement kilns, and power stations. The emirate’s proximity to the Ruwais base-oil complex ensures rapid supply replenishment, buffering industrial users from global freight volatility and stabilizing the UAE's lubricants market share of domestic producers.
Sharjah, Ajman, Ras Al Khaimah, and Fujairah contribute through mid-sized factories and port activity. Sharjah’s decades-old industrial zones sustain a cluster of small lube blenders that serve intra-GCC clients, while Fujairah leverages deep-water berths to bunkering operations and ENOC’s ELOMP facility, which ships over 250 metric tons annually.
Competitive Landscape
The UAE lubricants market hosts a blend of local champions and global giants, resulting in a moderately fragmented market. International players such as Shell, TotalEnergies, and ExxonMobil maintain premium lines in the UAE lubricants industry but concede share in mass-market 20W-50 grades where local brands offer tailored packages at lower prices. Strategic partnerships form a critical competitive lever. AI-enabled process optimization at ADNOC’s refineries further drives cost positioning by sharpening energy efficiency and reducing blend variability. Although no single technology threatens to disrupt today’s product hierarchy, incremental innovations in packaging, e-commerce fulfillment, and condition monitoring redefine service expectations.
UAE Lubricants Industry Leaders
-
Abu Dhabi National Oil Company (ADNOC) P.J.S.C.
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Emirates National Oil Company (ENOC)
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ExxonMobil Corporation
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Shell plc
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TotalEnergies
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- April 2025: Abu Dhabi-headquartered Al Masaood Group signed a strategic agreement with ADNOC Distribution to supply lubricants across its automotive and industrial service centers.
- June 2024: EPPCO Lubricants partnered with SKF to deploy RecondOil oil-cleaning technology in the UAE, extending lubricant life and cutting disposal costs.
UAE Lubricants Market Report Scope
| Engine Oils |
| Greases |
| Hydraulic Fluids |
| Metalworking Fluids |
| Transmission and Gear Oils |
| Other Product Types |
| Distributor/Retailers |
| Gasoline Stations |
| Direct Channel |
| Automotive |
| Power Generation |
| Heavy Equipment |
| Metallurgy and Metalworking |
| Other End-user Industries |
| By Product Types | Engine Oils |
| Greases | |
| Hydraulic Fluids | |
| Metalworking Fluids | |
| Transmission and Gear Oils | |
| Other Product Types | |
| By Distribution Channel | Distributor/Retailers |
| Gasoline Stations | |
| Direct Channel | |
| By End User | Automotive |
| Power Generation | |
| Heavy Equipment | |
| Metallurgy and Metalworking | |
| Other End-user Industries |
Key Questions Answered in the Report
What is the projected volume for the UAE lubricants market in 2030?
The market is forecast to reach 200.44 million liters by 2030 based on a 3.76% CAGR.
Which product category is expanding the fastest?
Greases grow the quickest at a 5.68% CAGR on the back of heavy-equipment installations across new factories.
How significant is direct channel distribution in the UAE?
Direct sales held 49.12% share in 2024 and are rising at a 4.34% CAGR as blenders emphasize supply-chain control and technical support.
Which end-user segment is likely to outpace others through 2030?
Power generation records the highest forecast CAGR at 5.12% because of turbine builds and grid modernization.
What regulatory change is driving premium synthetic demand?
The move toward Euro-5 vehicle import standards pushes fleets to adopt low-ash, low-sulfur synthetics compatible with after-treatment systems.
How are local brands tackling counterfeit products?
Measures include tamper-evident packaging, QR-code authentication, and tighter direct-sales agreements that trace inventory from blender to end user.
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