South Africa Confectionery Market Size
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 1.84 Billion |
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Market Size (2030) | USD 2.66 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 6.35 % |
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Fastest Growing by Distribution Channel | Online Retail Store |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
South Africa Confectionery Market Analysis
The South Africa Confectionery Market size is estimated at 1.84 billion USD in 2024, and is expected to reach 2.66 billion USD by 2030, growing at a CAGR of 6.35% during the forecast period (2024-2030).
1.84 Billion
Market Size in 2024 (USD)
2.66 Billion
Market Size in 2030 (USD)
3.88 %
CAGR (2018-2023)
6.35 %
CAGR (2024-2030)
Largest Segment by Confections
51.62 %
value share, Chocolate, 2023
Growing demand from young generations coupled with increasing interest in innovative chocolate products like organic chocolates is boosting the segmental share in the market.
Largest Segment by Distribution Channel
48.51 %
value share, Supermarket/Hypermarket, 2023
The growth of the segment in the region is largely driven by the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.
Fastest-growing Segment by Confections
10.70 %
Projected CAGR, Snack Bar, 2024-2030
Consumers are replacing conventional snacks with snack bars, growing and witnessing an ever-expanding array of flavors and healthy varieties to supplement eating habits.
Fastest-growing Segment by Distribution Channel
7.50 %
Projected CAGR, Online Retail Store, 2024-2030
The freedom to browse digital catalogs without any hurry in a priceless way, within a short span of time to the right place, has become the major factor driving the segment.
Leading Market Player
23.97 %
market share, Mondelēz International Inc., 2022
Selective expansion of Mondelēz in the market, along with the wider brand presence and products offered with active portfolio rotation, is making it the market leader.
Impulse purchase behavior of consumers and strategic product positioning in supermarkets/ hypermarkets and convenience stores drove the dominance with 80% value share in 2023
- Supermarkets and hypermarkets accounted for the largest share in the sales of confectionary products in 2022 in South Africa. The sale of confectionary products increased by 4.31% in value in 2022 compared to 2021. The confectionery products are kept at highly visible places in supermarkets, such as the checkout line, which leads to impulse buying of candies and chocolates. Moreover, the growth in the number of supermarkets is boosting the growth of the market. There are around 4018 Supermarkets in the country. South African supermarkets, led by the two main chains, Shoprite and Pick n Pay, have rapidly spread across the region.
- Convenience stores hold the second largest share in the country for the sales of confectionery products. The proximity factor of these channels in the country provides them with an added advantage of influencing the consumer’s decision to purchase among the large variety of products available in the market. Retail brands have proven to be a major disruptor in forecourt convenience. Retail partnerships at forecourts have increased +69% over the last five years to 745 stores at forecourts in 2022.
- Online channel is anticipated to be the fastest growing distribution channel in the country with a CAGR of 6.89% by value during the forecast period. Takealot, Woolworths, and Amazon are some of the online retailers that sell confectionary products in South Africa. Around 30% of South African consumers have shifted their shopping habits from in-person grocery store visits to online. Fast delivery and innovative platforms for a high-level shopping experience are the major factors contributing to the growth of online sales of confectionary items.
Understand The Key Trends Shaping This Market
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South Africa Confectionery Market Trends
The emerging trend of gifting chocolate on birthdays, anniversaries, and other life events is propelling the confectionery market to grow
- South Africa remains the prominent confectionery-consuming country in Africa. Sugar confections are largely consumed in the country, followed by chocolates. The emerging trend of gifting chocolate on birthdays, anniversaries, and other life events drives the consumption of milk chocolates and dark chocolates.
- Creative advertisement campaigns and packaging are the most prominent factors influencing the impulse buying of confectionery in the region. Consumers continuously scrutinize labels and contents to make healthy choices about their sugar confectionery intake.
- Confectionery sales registered a growth of 11.44% from 2021 to 2023. The sales growth is linked to the evolving snacking preferences in South Africa.; In 2023, the chocolate segment accounted for 51.42% of the overall confectionery consumption in South Africa;
- The rising consumer inclination toward low-sugar or low-calorie snack food is estimated to create lucrative opportunities for healthy variants of confectionery during the forecast period.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The use of naturally produced color with unique color emulsion technology is expected to propel the market
South Africa Confectionery Industry Overview
The South Africa Confectionery Market is moderately consolidated, with the top five companies occupying 50.02%. The major players in this market are Chocoladefabriken Lindt & Sprüngli AG, Mars Incorporated, Mondelēz International Inc., Premier Foods Pty and Tiger Brands (sorted alphabetically).
South Africa Confectionery Market Leaders
Chocoladefabriken Lindt & Sprüngli AG
Mars Incorporated
Mondelēz International Inc.
Premier Foods Pty
Tiger Brands
Other important companies include Abbott Laboratories, Arcor S.A.I.C, August Storck KG, Ferrero International SA, General Mills Inc., HARIBO Holding GmbH & Co. KG, Kellogg Company, Nestlé SA, PepsiCo Inc., Perfetti Van Melle BV, The Hershey Company, Yıldız Holding AS.
*Disclaimer: Major Players sorted in alphabetical order.
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South Africa Confectionery Market News
- July 2023: Chocoladefabriken Lindt & Sprüngli AG launched a vegan chocolate range in South Africa. The products are available in two vegan flavors – Lindt Vegan Smooth Chocolate (made with oats and almonds to deliver a smooth, creamy texture) and Lindt Vegan Hazelnut Chocolate (made with roasted hazelnuts and premium vegan chocolate for a nutty flavor).
- May 2023: Under its brand, Mondelēz International Inc. launched three new special edition flavors that deliver indulgence with much-loved flavor combinations. The 150 g slabs include Dairy Milk Fudge Cookie Crumble, Fudge Mint Crisp, and Dream Coconut & Hazelnut Bliss.
- April 2023: Under the ONE brand, The Hershey Company launched the Peanut Butter & Jelly Flavored Protein Bar. The ONE Limited Edition Peanut Butter & Jelly flavored bars are packed with 20 g of protein, 1 g of sugar, and the familiar taste of peanut butter and strawberry jelly flavors.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
South Africa Confectionery Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Regulatory Framework
2.2. Consumer Buying Behavior
2.3. Ingredient Analysis
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
3.1. Confections
3.1.1. Chocolate
3.1.1.1. By Confectionery Variant
3.1.1.1.1. Dark Chocolate
3.1.1.1.2. Milk and White Chocolate
3.1.2. Gums
3.1.2.1. By Confectionery Variant
3.1.2.1.1. Bubble Gum
3.1.2.1.2. Chewing Gum
3.1.2.1.2.1. By Sugar Content
3.1.2.1.2.1.1. Sugar Chewing Gum
3.1.2.1.2.1.2. Sugar-free Chewing Gum
3.1.3. Snack Bar
3.1.3.1. By Confectionery Variant
3.1.3.1.1. Cereal Bar
3.1.3.1.2. Fruit & Nut Bar
3.1.3.1.3. Protein Bar
3.1.4. Sugar Confectionery
3.1.4.1. By Confectionery Variant
3.1.4.1.1. Hard Candy
3.1.4.1.2. Lollipops
3.1.4.1.3. Mints
3.1.4.1.4. Pastilles, Gummies, and Jellies
3.1.4.1.5. Toffees and Nougats
3.1.4.1.6. Others
3.2. Distribution Channel
3.2.1. Convenience Store
3.2.2. Online Retail Store
3.2.3. Supermarket/Hypermarket
3.2.4. Others
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Abbott Laboratories
4.4.2. Arcor S.A.I.C
4.4.3. August Storck KG
4.4.4. Chocoladefabriken Lindt & Sprüngli AG
4.4.5. Ferrero International SA
4.4.6. General Mills Inc.
4.4.7. HARIBO Holding GmbH & Co. KG
4.4.8. Kellogg Company
4.4.9. Mars Incorporated
4.4.10. Mondelēz International Inc.
4.4.11. Nestlé SA
4.4.12. PepsiCo Inc.
4.4.13. Perfetti Van Melle BV
4.4.14. Premier Foods Pty
4.4.15. The Hershey Company
4.4.16. Tiger Brands
4.4.17. Yıldız Holding AS
5. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 2:
- VALUE OF CONFECTIONERY MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 3:
- VOLUME OF CONFECTIONERY MARKET BY CONFECTIONS, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 4:
- VALUE OF CONFECTIONERY MARKET BY CONFECTIONS, USD, SOUTH AFRICA, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF CONFECTIONERY MARKET BY CONFECTIONS, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTIONS, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 8:
- VALUE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, USD, SOUTH AFRICA, 2018 - 2030
- Figure 9:
- VOLUME SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 10:
- VALUE SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 11:
- VOLUME OF DARK CHOCOLATE MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 12:
- VALUE OF DARK CHOCOLATE MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 13:
- VALUE SHARE OF DARK CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 14:
- VOLUME OF MILK AND WHITE CHOCOLATE MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 15:
- VALUE OF MILK AND WHITE CHOCOLATE MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 16:
- VALUE SHARE OF MILK AND WHITE CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 17:
- VOLUME OF GUMS MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 18:
- VALUE OF GUMS MARKET BY CONFECTIONERY VARIANT, USD, SOUTH AFRICA, 2018 - 2030
- Figure 19:
- VOLUME SHARE OF GUMS MARKET BY CONFECTIONERY VARIANT, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 20:
- VALUE SHARE OF GUMS MARKET BY CONFECTIONERY VARIANT, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 21:
- VOLUME OF BUBBLE GUM MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 22:
- VALUE OF BUBBLE GUM MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 23:
- VALUE SHARE OF BUBBLE GUM MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 24:
- VOLUME OF CHEWING GUM MARKET BY SUGAR CONTENT, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 25:
- VALUE OF CHEWING GUM MARKET BY SUGAR CONTENT, USD, SOUTH AFRICA, 2018 - 2030
- Figure 26:
- VOLUME SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 27:
- VALUE SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 28:
- VOLUME OF SUGAR CHEWING GUM MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 29:
- VALUE OF SUGAR CHEWING GUM MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 30:
- VALUE SHARE OF SUGAR CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 31:
- VOLUME OF SUGAR-FREE CHEWING GUM MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 32:
- VALUE OF SUGAR-FREE CHEWING GUM MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 33:
- VALUE SHARE OF SUGAR-FREE CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 34:
- VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 35:
- VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, SOUTH AFRICA, 2018 - 2030
- Figure 36:
- VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 37:
- VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 38:
- VOLUME OF CEREAL BAR MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 39:
- VALUE OF CEREAL BAR MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 40:
- VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 41:
- VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 42:
- VALUE OF FRUIT & NUT BAR MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 43:
- VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 44:
- VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 45:
- VALUE OF PROTEIN BAR MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 46:
- VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 47:
- VOLUME OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 48:
- VALUE OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, USD, SOUTH AFRICA, 2018 - 2030
- Figure 49:
- VOLUME SHARE OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 50:
- VALUE SHARE OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 51:
- VOLUME OF HARD CANDY MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 52:
- VALUE OF HARD CANDY MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 53:
- VALUE SHARE OF HARD CANDY MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 54:
- VOLUME OF LOLLIPOPS MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 55:
- VALUE OF LOLLIPOPS MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 56:
- VALUE SHARE OF LOLLIPOPS MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 57:
- VOLUME OF MINTS MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 58:
- VALUE OF MINTS MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 59:
- VALUE SHARE OF MINTS MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 60:
- VOLUME OF PASTILLES, GUMMIES, AND JELLIES MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 61:
- VALUE OF PASTILLES, GUMMIES, AND JELLIES MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 62:
- VALUE SHARE OF PASTILLES, GUMMIES, AND JELLIES MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 63:
- VOLUME OF TOFFEES AND NOUGATS MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 64:
- VALUE OF TOFFEES AND NOUGATS MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 65:
- VALUE SHARE OF TOFFEES AND NOUGATS MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 66:
- VOLUME OF OTHERS MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 67:
- VALUE OF OTHERS MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 68:
- VALUE SHARE OF OTHERS MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 69:
- VOLUME OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 70:
- VALUE OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, USD, SOUTH AFRICA, 2018 - 2030
- Figure 71:
- VOLUME SHARE OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 72:
- VALUE SHARE OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2018 VS 2024 VS 2030
- Figure 73:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 74:
- VALUE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, USD, SOUTH AFRICA, 2018 - 2030
- Figure 75:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE BY CONFECTION, %, SOUTH AFRICA, 2023 VS 2030
- Figure 76:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 77:
- VALUE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, USD, SOUTH AFRICA, 2018 - 2030
- Figure 78:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTION, %, SOUTH AFRICA, 2023 VS 2030
- Figure 79:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 80:
- VALUE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 81:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTION, %, SOUTH AFRICA, 2023 VS 2030
- Figure 82:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA OTHERS, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
- Figure 83:
- VALUE OF CONFECTIONERY MARKET SOLD VIA OTHERS, USD, SOUTH AFRICA, 2018 - 2030
- Figure 84:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA OTHERS BY CONFECTION, %, SOUTH AFRICA, 2023 VS 2030
- Figure 85:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, SOUTH AFRICA, 2018 - 2023
- Figure 86:
- MOST ADOPTED STRATEGIES, COUNT, SOUTH AFRICA, 2018 - 2023
- Figure 87:
- VALUE SHARE OF MAJOR PLAYERS, %, SOUTH AFRICA, 2022
South Africa Confectionery Industry Segmentation
Chocolate, Gums, Snack Bar, Sugar Confectionery are covered as segments by Confections. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
- Supermarkets and hypermarkets accounted for the largest share in the sales of confectionary products in 2022 in South Africa. The sale of confectionary products increased by 4.31% in value in 2022 compared to 2021. The confectionery products are kept at highly visible places in supermarkets, such as the checkout line, which leads to impulse buying of candies and chocolates. Moreover, the growth in the number of supermarkets is boosting the growth of the market. There are around 4018 Supermarkets in the country. South African supermarkets, led by the two main chains, Shoprite and Pick n Pay, have rapidly spread across the region.
- Convenience stores hold the second largest share in the country for the sales of confectionery products. The proximity factor of these channels in the country provides them with an added advantage of influencing the consumer’s decision to purchase among the large variety of products available in the market. Retail brands have proven to be a major disruptor in forecourt convenience. Retail partnerships at forecourts have increased +69% over the last five years to 745 stores at forecourts in 2022.
- Online channel is anticipated to be the fastest growing distribution channel in the country with a CAGR of 6.89% by value during the forecast period. Takealot, Woolworths, and Amazon are some of the online retailers that sell confectionary products in South Africa. Around 30% of South African consumers have shifted their shopping habits from in-person grocery store visits to online. Fast delivery and innovative platforms for a high-level shopping experience are the major factors contributing to the growth of online sales of confectionary items.
| Confections | |||||||||||
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| Distribution Channel | |
| Convenience Store | |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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