Ready To Drink Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Ready-To-Drink (RTD) Beverages Market Report is Segmented by Product Type (Tea, Coffee, Energy Drinks, and More), Ingredient (Conventional, Natural and Organic), Packaging (PET/Glass Bottles, Tetra Packs, Cans, and Other Packaging Types), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Ready To Drink Beverages Market Size and Share

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Compare market size and growth of Ready To Drink Beverages Market with other markets in Food & Beverage Industry

Ready To Drink Beverages Market Analysis by Mordor Intelligence

The ready-to-drink beverages market, valued at USD 380.46 billion in 2025, is projected to surge to USD 481.88 billion by 2030, marking a steady CAGR of 4.84%. Households in developed nations have long embraced these products, while emerging markets are rapidly catching up. Urbanization, fast-paced lifestyles, and rising disposable incomes drive this trend. Globally, a shift towards healthier choices spans all demographics. Quick product launches focus on gut health, cognitive boosts, and immune support, while sustainability reshapes packaging. Competition is moderate, with global players facing agile start-ups targeting niche markets. Regulatory scrutiny on sugar and packaging waste limits and guides innovation. Manufacturers are adopting natural sweeteners, recycled materials, and clear labeling to enhance brand value and maintain margins.

Key Report Takeaways

  • By product type, energy drinks led with 17.88% revenue share in 2024, whereas dairy and dairy alternatives are projected to expand at a 5.24% CAGR through 2030.
  • By ingredient, conventional inputs held 68.47% of the ready-to-drink beverages market share in 2024, while natural and organic beverages are on track for a 5.75% CAGR to 2030.
  • By packaging, PET/glass bottles accounted for 58.99% of the ready-to-drink beverages market size in 2024; cans are set to grow at a 6.13% CAGR through 2030.
  • By distribution channel, off-trade captured 80.23% of sales in 2024, with on-trade forecast to post a 5.01% CAGR to 2030.
  • By region, Asia-Pacific dominated with a 33.26% share in 2024, while South America is expected to register the fastest 6.64% CAGR between 2025-2030.

Segment Analysis

By Product Type: Energy Drinks Dominate Market Leadership

In 2024, energy drinks hold a 17.88% market share, driven by innovations in functional ingredients and a growing consumer base seeking benefits beyond energy boosts. Research from the International Energy Drink Association highlights strong consumption growth, especially among the 18-34 age group. Brands are reformulating offerings with natural caffeine and functional ingredients like L-theanine to provide balanced energy and avoid crashes. The FDA's caffeine guidelines have promoted transparent labeling and responsible marketing. Strong brand loyalty and premium pricing sustain this segment as consumers prioritize consistent performance for their dynamic lifestyles.

The dairy and dairy alternatives segment is projected to grow at a CAGR of 5.24% from 2025 to 2030, driven by rising awareness of protein and probiotic health benefits. The USDA's Dietary Guidelines support RTD dairy beverages as convenient nutrition sources. Manufacturers are creating high-protein products with 15-30 grams per serving to meet consumer demands. The FDA's recognition of probiotics and Health Canada's approval of probiotic strains have enabled innovation, allowing manufacturers to combine convenience with proven health benefits, driving segment growth.

Ready To Drink Beverages Market: Market Share by Product Type
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Ingredient: Conventional Ingredients Maintain Market Dominance

In 2024, conventional ingredients dominate the market with a 68.47% share, driven by established supply chains, clear regulatory pathways, and cost advantages. The FDA's safety database ensures predictable regulatory processes and lower development costs, making these ingredients essential for consistent quality and global distribution. Regulatory bodies like the European Food Safety Authority validate their safety, while consumer familiarity and cost-effectiveness strengthen their position, particularly in price-sensitive markets. Manufacturing efficiency and supply chain reliability further support high-volume production.

The natural and organic segment is projected to grow at a 5.75% CAGR from 2025-2030, driven by regulatory support for organic certification and increasing consumer preference for familiar ingredients. The USDA's National Organic Program establishes clear standards, boosting consumer confidence and enabling premium pricing. Health Canada's endorsement of natural health products and their therapeutic claims further supports this growth, allowing manufacturers to highlight specific health benefits. International organic standards, led by entities like the International Federation of Organic Agriculture Movements, facilitate global trade and enhance consumer recognition [3]Source: IFOAM - Organic International, "How can Organic Thrive in extreme heat?", ifoam.bio. Additionally, advancements in natural preservation and ingredient processing enable manufacturers to create clean-label products that rival conventional ones.

By Packaging: PET/Glass Bottles Lead Market Share

In 2024, PET and glass bottles hold a 58.99% market share due to consumer familiarity, versatility, and strong recycling infrastructure supported by government initiatives. The Container Recycling Institute highlights high recycling rates for glass and an evolving PET recycling framework. The FDA's approval of recycled PET for food use enhances its sustainability image. Glass packaging, promoted by the Glass Packaging Institute, offers limitless recyclability, premium appeal, and product integrity without flavor interference. Established supply chains and manufacturing setups provide cost benefits, crucial for high-volume production in mainstream beverages where packaging costs impact retail prices.

Cans are projected to grow at a 6.13% CAGR from 2025-2030, driven by recyclability and lightweight transport, aligning with sustainability goals. The Aluminum Association identifies aluminum cans as leaders in recycling rates, resonating with eco-conscious consumers and regulators. The EPA emphasizes aluminum recycling's role in the circular economy. Cans protect products from light and oxygen, ensuring quality for functional beverages with delicate ingredients. Innovations in can manufacturing, such as intricate graphics and enhanced features, and promotion by the Can Manufacturers Institute further support the segment's growth.

Ready To Drink Beverages Market: Market Share by Packaging
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Off-Trade Dominates Market Access

In 2024, the Off-Trade channel leads the RTD beverage distribution market with an 80.23% share, driven by robust retail infrastructure and consumer preference for convenience. Research from the Food Marketing Institute highlights a growing trend in retail grocery shopping, with impulse buying and promotions boosting RTD beverage volumes. Supermarkets and hypermarkets dominate, while convenience stores cater to immediate consumption. Data from the USDA confirms retail food sales' dominance in food and beverage purchases. A strong cold chain and efficient inventory systems ensure quality and availability for temperature-sensitive RTD items like dairy-based drinks and premium functional beverages.

The On-Trade segment, though smaller, is projected to grow at a 5.01% CAGR from 2025 to 2030, driven by foodservice recovery and premium-priced offerings. Research from the National Restaurant Association shows rising foodservice sales, creating opportunities for RTD brands in bars, restaurants, and entertainment venues. Foodservice operators value RTD products for consistent quality, reduced labor, and simplified inventory. The International Foodservice Distributors Association highlights growing RTD adoption in commercial settings. The segment benefits from premium pricing and brand-building opportunities in upscale hospitality, while alcohol regulations create structured avenues for alcoholic RTD products in licensed venues.

Geography Analysis

In 2024, the Asia-Pacific region leads the global ready-to-drink (RTD) beverages market with a 33.26% share. This dominance stems from urbanization, a growing middle class, and a shift toward convenience and functionality. Government initiatives emphasizing food safety and nutrition further drive growth. For instance, China's National Health Commission includes functional beverages in dietary guidelines, while India's Food Safety and Standards Authority enforces regulations for functional foods and beverages. The region's diverse preferences shape unique product offerings, supported by improved cold chain infrastructure and modern retailing. Japan's Ministry of Health, Labour and Welfare highlights functional beverage benefits, enabling credible health claims that appeal to consumers.

South America is set to grow fastest, with a CAGR of 6.64% from 2025 to 2030, driven by rising incomes and lifestyle changes favoring RTD beverages. Brazil's National Health Surveillance Agency (ANVISA) has simplified regulations for functional beverages, expediting approvals. The region leverages its agricultural resources to produce beverages with indigenous ingredients for local and export markets. Argentina's mandatory nutrition labeling boosts transparency and demand for healthier options. While fresh beverages dominate, manufacturers can overcome challenges by focusing on quality and natural ingredients. Government health campaigns promoting balanced nutrition further support functional beverage growth.

North America maintains a strong position, balancing innovation with strict safety and quality standards. The FDA's oversight on ingredients and labeling guides manufacturers, fostering innovation in functional RTD products. Health Canada's Natural Health Products Regulations allow manufacturers to highlight approved functional ingredients' benefits, enabling premium branding and consumer education. In Europe, the European Food Safety Authority's stringent approval process ensures safety while encouraging innovation. In the Middle East and Africa, urbanization and a youthful population drive RTD adoption, though diverse regulations require tailored strategies and collaboration with local authorities.

Ready To Drink Beverages Market CAGR (%), Growth Rate by Region
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

The RTD beverages market is moderately consolidated, with global giants and regional players competing in segments such as tea, coffee, energy drinks, and functional beverages. Large corporations dominate the market due to their extensive product portfolios and strong distribution networks. However, mid-sized and niche brands continue to drive innovation, creating opportunities for new products and ideas. This competitive environment encourages affordable pricing, unique flavor developments, and the introduction of health-focused products. Leading companies in this market include The Coca-Cola Company, Red Bull GmbH, Nestle S.A., Monster Beverage Corporation, and PepsiCo, Inc.

Market strategies reveal a dual approach: expanding product portfolios to meet changing consumer demands while also focusing on specialized sub-brands to target niche markets. Major players are diversifying their offerings to capture a broader audience while simultaneously developing products tailored to specific consumer needs. The energy drinks segment, in particular, is highly competitive, with companies like Monster Beverage and Red Bull facing increasing challenges. Monster's co-CEO has acknowledged the heightened competition, especially from emerging brands like Celsius, which are gaining traction in the market.

Opportunities for growth lie in hybrid beverages that combine elements from different categories, personalized nutrition solutions, and premium non-alcoholic drinks that offer sophisticated flavors without alcohol. Emerging brands like Olipop and Poppi are disrupting traditional categories with innovative functional formulations. PepsiCo's acquisition of Poppi for USD 1.95 billion highlights the significant potential of these new approaches and their ability to reshape the market.

Ready To Drink Beverages Industry Leaders

  1. The Coca-Cola Company

  2. Red Bull GmbH

  3. Nestle S.A

  4. Monster Beverage Corporation

  5. PepsiCo, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Ready To Drink Beverages Market
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • April 2025: International Delight has launched new Cinnabon Iced Coffee cans in partnership with the iconic bakery, blending the flavors of cinnamon rolls and cream cheese frosting into a convenient, ready-to-drink 15-ounce can available year-round at grocery, convenience, and dollar stores nationwide for USD 2.68, according to the brand.
  • April 2025: Meiji expanded its beverage portfolio by launching a ready-to-drink (RTD) coffee beverage with whole oats under its Meiji Marugoto Oats product line. According to the brand, the formulation incorporates 6% whole oat flour and 12 g of whole grain oats per unit, delivering dietary fiber and beta-glucan content. The product is available in 200 ml cartons at JPY 162.
  • April 2025: Lipton Ice Tea has launched a new twist on RTD tea with Lipton Fusions: a lemonade iced tea infused with fruit flavor. According to the brand, the drink comes in two flavors: strawberry lemonade and pineapple mango lemonade.
  • February 2025: Red Bull has launched its 2025 Summer Edition White Peach energy drink, available nationwide in both regular and sugar-free versions, and packaged in vibrant magenta cans. According to the brand, this limited-time flavor features the taste of white peach with hints of citrus peel and floral notes, offering a refreshing twist for summer and maintaining the same core energy-boosting ingredients as the original Red Bull.

Table of Contents for Ready To Drink Beverages Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Demand For On-The-Go Healthy Beverages
    • 4.2.2 Consumer's Inclination Towards LowSugar/Sugar-Free Beverages
    • 4.2.3 Technological Advancement in terms of Production
    • 4.2.4 Innovation in Flavor, Ingredients and Packaging Format
    • 4.2.5 Rising Participation in Sports and Fitness Activities
    • 4.2.6 Growing Influence of Endorsements and Social Media Marketing
  • 4.3 Market Restraints
    • 4.3.1 Health Concenrs Over Chemical Ingredients
    • 4.3.2 Consumer Inclination Towards Fresh Prepared Drinks
    • 4.3.3 Environmental Impact and Packaging Waste Concerns
    • 4.3.4 Fluctuating Raw Material Prices
  • 4.4 Consumer Behaviour Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Degree of Competition

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Tea
    • 5.1.2 Coffee
    • 5.1.3 Energy Drinks
    • 5.1.4 Yogurt Drinks
    • 5.1.5 Dairy and Dairy Alternatives
    • 5.1.6 Flavored and Fortified Water
    • 5.1.7 Other Product Types
  • 5.2 By Ingredient
    • 5.2.1 Conventional
    • 5.2.2 Natural and Organic
  • 5.3 By Packaging
    • 5.3.1 PET/Glass Bottles
    • 5.3.2 Tetra Packs
    • 5.3.3 Cans
    • 5.3.4 Other Packaging Types
  • 5.4 By Distribution Channel
    • 5.4.1 On-Trade
    • 5.4.2 Off-Trade
    • 5.4.2.1 Supermarkets/Hypermarkets
    • 5.4.2.2 Convenience/Grocery Stores
    • 5.4.2.3 Online Retail Stores
    • 5.4.2.4 Other Distribution Channels
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 Italy
    • 5.5.2.4 France
    • 5.5.2.5 Spain
    • 5.5.2.6 Netherlands
    • 5.5.2.7 Poland
    • 5.5.2.8 Belgium
    • 5.5.2.9 Sweden
    • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 Indonesia
    • 5.5.3.6 South Korea
    • 5.5.3.7 Thailand
    • 5.5.3.8 Singapore
    • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Colombia
    • 5.5.4.4 Chile
    • 5.5.4.5 Peru
    • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 United Arab Emirates
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Egypt
    • 5.5.5.6 Morocco
    • 5.5.5.7 Turkey
    • 5.5.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Red Bull GmbH
    • 6.4.2 PepsiCo, Inc.
    • 6.4.3 Monster Beverage Corporation
    • 6.4.4 The Coca-Cola Company
    • 6.4.5 Nestle S.A
    • 6.4.6 Danone S.A
    • 6.4.7 Yakult Honsha Co. Ltd
    • 6.4.8 Suntory Holdings Limited
    • 6.4.9 JAB Holding Company
    • 6.4.10 Asahi Group Holdings Ltd
    • 6.4.11 Starbucks Corporation
    • 6.4.12 Diageo plc
    • 6.4.13 Bacardi Limited
    • 6.4.14 Pernod Ricard SA
    • 6.4.15 Constellation Brands, Inc.
    • 6.4.16 Anheuser-Busch InBev SA/NV
    • 6.4.17 Molson Coors Beverage Company
    • 6.4.18 Unilever Plc (Lipton RTD)
    • 6.4.19 Arizona Beverages USA LLC
    • 6.4.20 Celsius Holdings, Inc.

7. MARKET OPPURTUNITIES AND FUTURE OUTLOOK

You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Global Ready To Drink Beverages Market Report Scope

Ready-to-drink beverages are a packaged form of drinks that are sold in the prepared form and are ready for consumption.

The ready-to-drink beverages market is segmented into product type, distribution channel, and geography. By product type, the market is segmented into tea, coffee, energy drinks, yogurt drinks, dairy and dairy alternative beverages, flavored and fortified water, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online stores, specialty retail stores, and other distribution channels. Based on geography, the market is segmented into North America (United States, Canada, Mexico, and Rest of North America), Europe (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), South America (Brazil, Argentina, and Rest of South America), and Middle East and Africa (South Africa, Saudi Arabia, and Rest of Middle East and Africa).

For each segment, the market sizing and forecasts have been done based on value (USD).

By Product Type Tea
Coffee
Energy Drinks
Yogurt Drinks
Dairy and Dairy Alternatives
Flavored and Fortified Water
Other Product Types
By Ingredient Conventional
Natural and Organic
By Packaging PET/Glass Bottles
Tetra Packs
Cans
Other Packaging Types
By Distribution Channel On-Trade
Off-Trade Supermarkets/Hypermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Product Type
Tea
Coffee
Energy Drinks
Yogurt Drinks
Dairy and Dairy Alternatives
Flavored and Fortified Water
Other Product Types
By Ingredient
Conventional
Natural and Organic
By Packaging
PET/Glass Bottles
Tetra Packs
Cans
Other Packaging Types
By Distribution Channel
On-Trade
Off-Trade Supermarkets/Hypermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is the current size of the global ready-to-drink beverages market?

The market reached USD 380.46 billion in 2025 and is projected to grow at a 4.84% CAGR through 2030.

Which product category holds the largest share?

Energy drinks lead with 17.88% of 2024 revenues, supported by strong brand loyalty and continuous functional upgrades.

Which region is expanding the fastest?

South America is forecast to post the highest growth at a 6.64% CAGR between 2025-2030, fueled by rising incomes and innovation with indigenous ingredients.

What packaging format dominates sales today?

PET and glass bottles account for 58.99% of global volume, benefiting from established filling lines and widespread recycling infrastructure.

Page last updated on: July 3, 2025