Qatar Potato Chips Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Qatari Potato Chips Market is Segmented by Type (Fried and Baked Potato Chips), Flavor (Plain and Salted, and Flavored), and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels).

Market Snapshot

Qatar Potato Chips Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.8 %

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Market Overview

The Qatari potato chips market is projected to register a CAGR of 4.8% during the forecast period (2020-2025).

  • In Qatar, potato chips account for the highest percentage of the potato-specialized snacks market, which also includes crisps, wedges, fries, and cubes.
  • The change in consumer food habits paved a path for grilled and baked potato chips, with organic spices sprinkled on them for better digestion. Frito Lays introduced Korean Barbeque potato chips, which registered a considerable market share in the sales revenue of Qatar.
  • The Qatari potato chips market is dominated by global players, such as PepsiCo, Kellogg Company, and other players.

Scope of the Report

The Qatari potato chips market is segmented by type into fried potato chips and baked potato chips. By flavor, the market is segmented into plain and salted, and flavored. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels.

By Type
Fried Potato Chips
Baked Potato Chips
By Flavor
Plain and Salted
Flavored
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Baked Potato Chips Witness an Upsurge in Demand

Consumers in Qatar are inclining toward healthier food consumption, such as low-fat baked potato chips over fried chips. Qatari consumers demand a variety of flavors in baked potato chips, thereby, providing an opportunity for the players operating in the market studied to launch product offerings with an aim to satiate the growing consumer demand. The manufacturers of baked chips compete with each other while discovering innovative and new tastes, flavors, and packaging styles.

Qatar Potato Chips Market1

Supermarket/Hypermarket is the Most Preferred Distribution Channel

In Qatar, potato chips are primarily sold through supermarkets/hypermarkets. As these outlets are abundant in most of the areas, people prefer to buy daily groceries, including potato chips, from these channels. Supermarkets/hypermarkets offer a wide variety of flavors in potato chips. Popular brands, such as Lays, Kettle, Pringles, and Terra, are available in Qatari supermarkets/hypermarkets. Furthermore, the country's population expansion, its young, international demographic, and its infrastructural development projects ahead of the 2022 World Cup are expected to contribute to the projected increase in supermarket sales, thereby, positively impacting the growth of the Qatari market. Al-Meera, Carrefour, Lulu, and Safari are some of the popular supermarkets/hypermarkets in Qatar that offer potato chips.

Qatar Potato Chips Market2

Competitive Landscape

The Qatari potato chips market is concentrated among a few international players. PepsiCo holds the dominant position in the market. Other players include regional companies, such as Daher Foods, Khayrat Al Khaleej, Utz Quality Foods, Chipita, and Qatar Food Factories Co., among others, which occupy a significant share of the market. These companies are focusing on offering exotic flavors and nutritional products in attractive and convenient packaging to increase their market shares.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Fried Potato Chips

      2. 5.1.2 Baked Potato Chips

    2. 5.2 By Flavor

      1. 5.2.1 Plain and Salted

      2. 5.2.2 Flavored

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo

      2. 6.4.2 Kellogg's

      3. 6.4.3 Food Industries Co.

      4. 6.4.4 Hain Celestial Group

      5. 6.4.5 Khayrat Al Khaleej

      6. 6.4.6 Utz Quality Foods LLC

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Qatar Potato Chips Market market is studied from 2016 - 2026.

The Qatar Potato Chips Market is growing at a CAGR of 4.8% over the next 5 years.

PepsiCo, Kellogg Company, Food Industries Co., Khayrat Al Khaleej, Utz Quality Foods, LLC are the major companies operating in Qatar Potato Chips Market.

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