Philippines Data Center Storage Market Size and Share

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Philippines Data Center Storage Market Analysis by Mordor Intelligence

The Philippines data center storage market is valued at USD 0.68 billion in 2025 and is projected to reach USD 1.23 billion by 2030, registering a 10.34% CAGR over the forecast. Continued public-sector digitization, hyperscale build-outs, and strict data-localization rules are positioning the archipelago as a regional storage hub that meets rising AI and cloud workloads. Storage spending is also buoyed by the CREATE investment incentives and by the Department of Information and Communications Technology (DICT) target of expanding national data-center capacity to 300 MW by 2025 [1]U.S. Department of Commerce, “Philippines – ICT Infrastructure Overview,” trade.gov. Sustained currency weakness, a skills gap in certified professionals, and uneven inter-island fiber remain headwinds, yet submarine cable projects and the National Grid Corporation’s 2023-2040 plan are mitigating infrastructure risk [2]National Grid Corporation of the Philippines, “Transmission Development Plan 2023–2040,” ngcp.ph.

Key Report Takeaways

  • By storage technology, Storage Area Network solutions led with 44.2% revenue share in 2024, whereas Object and Tape Storage is forecast to expand at a 12.4% CAGR through 2030. 
  • By storage type, traditional HDD arrays accounted for a 42.3% share of the Philippines data center storage market size in 2024, while all-flash arrays are advancing at a 13.2% CAGR through 2030. 
  • By data-center type, colocation facilities captured 53.2% of Philippines data center storage market share in 2024, while hyperscalers record the fastest 15.2% CAGR through 2030. 
  • By end user, IT and telecommunications held 39.24% revenue share in 2024; healthcare and life sciences is projected to expand at a 14.6% CAGR to 2030. 
  • Dell, NetApp, and Pure Storage collectively commanded 37.5% of external enterprise storage revenue in 2024, highlighting moderate market concentration.

Segment Analysis

By Storage Technology: SAN dominance meets object-storage surge

Storage Area Networks led revenue with 44.2% share in 2024, underscoring their reliability for mission-critical core-banking and telco OSS/BSS workloads. Object and Tape Storage is the fastest riser at 12.4% CAGR, propelled by AI, media streaming, and IoT data that scale better on flat-namespace architectures. Network-attached systems retain footholds among SMEs that favor file-level simplicity, while direct-attached setups cater to HPC clusters in research labs. The Philippines data center storage market size for object storage will expand swiftly as hyperscalers like Google deploy TPU cables delivering 260 Tbps capacity and flooding local nodes with unstructured content Vendors such as Dell have embedded S3-compatible services in PowerStore, aligning block, file, and object protocols inside a single appliance.

Operators increasingly apply AI-infused tiering to shuttle cold datasets into tape libraries or cloud buckets while reserving SAN flash for latency-sensitive analytics. This optimization preserves capital and aligns with BSP retention rules. In turn, the Philippines data center storage market benefits from widening hybrid adoption across BFSI and media enterprises pursuing cost-per-GB discipline without sacrificing performance.

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Note: Segment shares of all individual segments available upon report purchase

By Storage Type: All-flash ascends amid HDD resiliency

HDD arrays still captured 42.3% revenue in 2024, servicing media archives and backup vaults that value USD/terabyte. Yet all-flash arrays will post a 13.2% CAGR through 2030 as AI inference workloads require microsecond response times. The Philippines data center storage market share of all-flash will thus rise sharply alongside NVMe penetration. Seagate’s 30 TB Heat-Assisted Magnetic Recording drives underscore HDD innovation, yet Western Digital’s corporate split indicates divergent futures for disk and flash. As flash price curves drop 15% yearly, hybrid arrays offer a compromise, combining SSD tiers with high-capacity spindles to serve transactional databases across telecom and fintech tenants.

Migration to flash accelerates under DICT’s cloud-first policy because SaaS and PaaS stacks expect IOPS densities unattainable on legacy HDD SANs. Data-localization rules also keep large datasets on-shore, lifting demand for efficient flash-based deduplication that stretches scarce floor space in Metro Manila. Consequently, the Philippines data center storage market continues to skew toward NVMe and QLC SSD deployments over the forecast horizon.

By Data-Center Type: Hyperscalers race ahead

Colocation remains dominant with 53.2% revenue in 2024, mirroring enterprises’ preference for neutral facilities that bundle carrier route diversity and lower latency. However, hyperscalers and CSPs post the highest 15.2% CAGR, pushed by data sovereignty requirements and gaming, fintech, and e-commerce traffic spikes. The Philippines data center storage market size generated by hyperscalers will surpass USD 0.6 billion by 2030. PLDT’s ambition to spin off its USD 1 billion portfolio and Equinix’s Manila entry confirm capital-market appetite for hyperscale platforms.

Government disaster-recovery mandates further elevate demand for resilient colocation suites outside Metro Manila, yet grid and fiber gaps in Visayas and Mindanao slow immediate uptake. Even so, New Clark City’s 300 MW hyperscale campus signals decentralization momentum, ensuring the Philippines data center storage market maintains balanced growth across tenancy models.

By End User: Healthcare outstrips telecom

IT and telecom generated 39.24% revenue in 2024 as 5G core rollouts and network-function virtualization soaked up capacity. Electronic medical record adoption, tele-radiology, and mHealth services will propel healthcare at a 14.6% CAGR, making it the fastest riser through 2030. Iron Mountain already safeguards 850 million patient files and 1 billion images, illustrating scale. Public-sector digitization via the eGovPH super-app similarly fuels secure storage needs for citizen data exchanges.

Media houses such as ABS-CBN stream 10 million daily YouTube users, boosting low-latency object storage demand to deliver HD content ABS-CBN. Under the Smart Industry Readiness Index, 400+ factories deploy edge nodes for predictive maintenance, further diversifying the Philippines data center storage market end-user tapestry.

By Form Factor: Disaggregation gains ground

Rack servers still rule with 57.4% share in 2024 given standard 42U footprints and familiar operations. Yet disaggregated or composable infrastructure will expand at 13.7% CAGR, underpinned by software-defined control planes that reallocate compute, GPU, and storage resources on demand. The Philippines data center storage market size for composable gear will rise as AI labs seek pooled GPU farms decoupled from storage trays. Nutanix’s unified storage illustrates convergence of file, block, and object services, while CommScope forecasts 800G optical links that unlock east-west bandwidth essential for disaggregation.

Blade and modular chassis still serve space-constrained telco exchanges and finance trading floors, but next-generation workloads favor flexible PCIe-fabrics that minimize stranded capacity. Over time, rack incumbency will erode as enterprises modernize under DICT’s green-DC incentives.

Philippines Data Center Storage Market
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Note: Segment shares of all individual segments available upon report purchase

By Interface: NVMe momentum builds

Legacy SAS/SATA commands 52.23% share due to large installed SAN bases, yet NVMe will post a 12.8% CAGR to 2030 as PCIe 5.0 and CXL reach production. The Philippines data center storage industry sees MiTAC’s Xeon 6 servers and Cisco-Lenovo DG arrays unleashing QLC all-flash optimized for generative AI Cisco. Fibre Channel persists in regulated banks, but NVMe-over-TCP and RoCE are eroding its grip with simpler fabric design and lower cost per port.

As hyperscalers land AI GPUs locally, NVMe becomes the default to eliminate I/O bottlenecks. Consequently the Philippines data center storage market is shifting toward end-to-end NVMe stacks that pair flash media with low-overhead protocol access for maximum throughput.

Geography Analysis

Metro Manila houses roughly 80% of live data-center capacity, a proportion expected to climb to 91% by 2028 given dense fiber routes, reliable power, and skilled labor. The Philippines data center storage market size concentrated in the capital therefore commands premium colocation rates and drives vendors to offer high-density rack options to conserve floor area. NGCP’s 2023-2040 Transmission Plan introduces battery energy storage and smart-grid controls to improve uptime, while the Bifrost, TPU, and CAP-1 cables add 370 Tbps aggregate capacity, reinforcing Manila as a subsea landing hub .

Government ambitions to diversify infrastructure underpin secondary clusters in Cebu, Davao, and Clark. PEZA incentives and lower land costs attract greenfield builds, though grid stability and certified-talent shortages temper immediate scaling. World Bank financing of USD 750 million for digital transformation strengthens provincial broadband backbones, supporting gradual expansion of the Philippines data center storage market outside Luzon.

New Clark City’s Narra Technology Park exemplifies deliberate decentralization: its 300 MW facility leverages renewable energy and proximity to an international airport, while DICT’s Very Small Aperture Terminal network supplies satellite backup connectivity for disaster resilience. Such projects broaden geographic reach, ensuring the Philippines data center storage market is not overly exposed to Metro Manila-centric risks yet continues to benefit from economies of scale.

Competitive Landscape

The market is moderately fragmented. Dell holds 29.2% of external enterprise storage revenue with PowerStore and PowerMax arrays, supported by data-reduction and NVMe roadmaps. NetApp maintains 8.3% share leveraging ONTAP, Keystone STaaS, and cloud-native integrations, while Pure Storage captures momentum in all-flash with Evergreen-based subscriptions that grew 22% in Q3 FY 2025 . Collectively, the top three account for roughly 37.5% of spend, leaving space for HPE, Huawei, Hitachi Vantara, and local system integrators.

Strategic differentiation now centers on AI-optimized architectures such as Seagate’s 3 TB-per-platter HAMR drives for cold data and Western Digital’s split that aligns business models to distinct flash and disk trajectories. Local partners bundle these global technologies with compliance consulting to navigate BSP localization rules. Edge-storage niches for manufacturing and robust DRaaS offerings for government agencies present open white-space opportunities.

Hyperscaler self-builds add a captive tier: PLDT, Globe, and Narra each integrate on-prem flash arrays with proprietary object stores, reducing available pie for traditional vendors yet creating pull-through for components and services. Consequently, partnerships rather than pure product sales are becoming the dominant go-to-market motion in the Philippines data center storage market.

Philippines Data Center Storage Industry Leaders

  1. Dell Inc.

  2. Huawei Technologies Co. Ltd.

  3. Hewlett Packard Enterprise Company

  4. Lenovo Group Limited

  5. NetApp, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Philippines Data Center Storage Market Concentration
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Recent Industry Developments

  • June 2025: Equinix finalized the USD 100 million acquisition of three Manila facilities, adding 1,000 carrier-neutral cabinets to support the USD 45 billion digital economy
  • February 2025: DICT launched the eGovPH app integrating 30 agency services, expanding demand for consolidated storage back-ends
  • December 2024: Pure Storage logged USD 831.1 million revenue in Q3 FY 2025, up 9%, with 22% subscription growth via Evergreen//One and Evergreen//Flex
  • December 2024: Seagate shipped the world’s first 30 TB HAMR HDDs, targeting energy-efficient petabyte-scale arrays

Table of Contents for Philippines Data Center Storage Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Expansion of IT infrastructure and digital transformation
    • 4.2.2 Surge in hyperscale and colocation investments
    • 4.2.3 Rapid cloud and hybrid-cloud adoption
    • 4.2.4 Government CREATE and DICT green-DC incentives
    • 4.2.5 BSP Circular 1122 data-localization mandate
    • 4.2.6 AI-driven analytics workload boom (NVMe flash uptake)
  • 4.3 Market Restraints
    • 4.3.1 High capex for enterprise-grade storage
    • 4.3.2 Shortage of certified storage engineers
    • 4.3.3 Inter-island fibre and power reliability gaps
    • 4.3.4 Peso depreciation inflating imported flash costs
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape (PH-specific)
  • 4.6 Technological Outlook (AI/Edge/NVMe, SDS)
  • 4.7 Porters Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Assessment of Macro Economic Trends on the Market

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Storage Technology
    • 5.1.1 Network Attached Storage (NAS)
    • 5.1.2 Storage Area Network (SAN)
    • 5.1.3 Direct Attached Storage (DAS)
    • 5.1.4 Object and Tape Storage
  • 5.2 By Storage Type
    • 5.2.1 Traditional HDD Arrays
    • 5.2.2 All-Flash Arrays (AFA)
    • 5.2.3 Hybrid Storage
  • 5.3 By Data Center Type
    • 5.3.1 Colocation Facilities
    • 5.3.2 Hyperscalers/Cloud Service Providers
    • 5.3.3 Enterprise and Edge
  • 5.4 By End User
    • 5.4.1 IT and Telecommunication
    • 5.4.2 BFSI
    • 5.4.3 Government and Public Sector
    • 5.4.4 Media and Entertainment
    • 5.4.5 Healthcare and Life Sciences
    • 5.4.6 Manufacturing
  • 5.5 By Form Factor
    • 5.5.1 Rack-mounted
    • 5.5.2 Blade and Modular
    • 5.5.3 Disaggregated / Composable
  • 5.6 By Interface
    • 5.6.1 SAS / SATA
    • 5.6.2 NVMe
    • 5.6.3 Fibre Channel and iSCSI

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Dell Inc.
    • 6.4.2 Huawei Technologies Co., Ltd.
    • 6.4.3 Hewlett Packard Enterprise Company
    • 6.4.4 Lenovo Group Limited
    • 6.4.5 NetApp, Inc.
    • 6.4.6 Fujitsu Limited
    • 6.4.7 Oracle Corporation
    • 6.4.8 Seagate Technology Holdings PLC
    • 6.4.9 Western Digital Corporation
    • 6.4.10 Infortrend Technology, Inc.
    • 6.4.11 Pure Storage, Inc.
    • 6.4.12 Hitachi Vantara LLC
    • 6.4.13 IBM Corporation
    • 6.4.14 Synology Inc.
    • 6.4.15 Toshiba Electronic Devices and Storage Corp.
    • 6.4.16 Nutanix, Inc.
    • 6.4.17 NEC Corporation
    • 6.4.18 Netgear, Inc.
    • 6.4.19 Overland-Tandberg Holdings AB
    • 6.4.20 Kingston Technology Company, Inc.

7. MARKET OPPORTUNITIES and FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
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Philippines Data Center Storage Market Report Scope

Data center storage refers to the devices, hardware, networking equipment, and software technologies that enable the storage of data and applications within data center facilities. It is used to store, manage, retrieve, distribute, back-up digital information within data center facilities.

The Philippines Data Center Storage Market is segmented by storage technology (network attached storage (NAS), storage area network (SAN), direct attached storage (DAS)), by storage type (traditional storage, all-flash storage, hybrid storage), by end user (IT & telecommunication, BFSI, government, media & entertainment and other end-user). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Storage Technology Network Attached Storage (NAS)
Storage Area Network (SAN)
Direct Attached Storage (DAS)
Object and Tape Storage
By Storage Type Traditional HDD Arrays
All-Flash Arrays (AFA)
Hybrid Storage
By Data Center Type Colocation Facilities
Hyperscalers/Cloud Service Providers
Enterprise and Edge
By End User IT and Telecommunication
BFSI
Government and Public Sector
Media and Entertainment
Healthcare and Life Sciences
Manufacturing
By Form Factor Rack-mounted
Blade and Modular
Disaggregated / Composable
By Interface SAS / SATA
NVMe
Fibre Channel and iSCSI
By Storage Technology
Network Attached Storage (NAS)
Storage Area Network (SAN)
Direct Attached Storage (DAS)
Object and Tape Storage
By Storage Type
Traditional HDD Arrays
All-Flash Arrays (AFA)
Hybrid Storage
By Data Center Type
Colocation Facilities
Hyperscalers/Cloud Service Providers
Enterprise and Edge
By End User
IT and Telecommunication
BFSI
Government and Public Sector
Media and Entertainment
Healthcare and Life Sciences
Manufacturing
By Form Factor
Rack-mounted
Blade and Modular
Disaggregated / Composable
By Interface
SAS / SATA
NVMe
Fibre Channel and iSCSI
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Key Questions Answered in the Report

How big is the Philippines data center storage market in 2025?

The market stands at USD 0.68 billion in 2025 and is forecast to reach USD 1.23 billion by 2030, reflecting a 10.34% CAGR.

Which storage technology is growing fastest?

Object and Tape Storage leads growth with a 12.4% CAGR as unstructured data from AI, streaming, and IoT applications accelerates.

Why are hyperscalers investing heavily in the Philippines?

Data-localization rules, DICT incentives, and new submarine cables reduce latency and create favorable conditions for regional cloud nodes.

What is the main challenge faced by local enterprises adopting flash storage?

High upfront capex remains the biggest hurdle, though subscription-based Storage-as-a-Service models are easing this barrier.

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