North America Meat Substitutes Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The North America Meat Substitutes Market is segmented by Type (Tempeh, Textured Vegetable Protein, Tofu), by Distribution Channel (Off-Trade, On-Trade) and by Country (Canada, Mexico, United States). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

North America Meat Substitutes Market Size

North America Meat Substitutes Market Summary
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North America Meat Substitutes Market Analysis

The North America Meat Substitutes Market size is estimated at 3.03 billion USD in 2025, and is expected to reach 5.22 billion USD by 2030, growing at a CAGR of 11.48% during the forecast period (2025-2030).

The North American meat substitutes market has witnessed an unprecedented transformation through substantial investment flows and technological advancements. Recent years have seen investors injecting over USD 11.1 billion into alternative protein startups, fostering a robust ecosystem for research and development. New investment entities like Bloom8, Precision Capital, and CPT Capital have emerged as key stakeholders, backing innovative companies such as Impossible Foods, Beyond Meat, and Upside Foods. This influx of capital has accelerated product innovation and market expansion, while also attracting established food corporations to enter the plant-based meat market.


Consumer behavior in North America demonstrates a strong shift towards meat alternatives, driven by health consciousness and environmental awareness. Approximately 65% of US consumers incorporated meat alternatives into their diet in 2022, marking a significant increase from the previous year. The demographic analysis reveals that 66% of consumers aged between 16 and 40 years plan to increase their spending on plant-based meat market alternatives in the future. This trend is particularly notable as it represents a fundamental shift in dietary preferences rather than a temporary change.


The distribution landscape for the meat substitutes market has evolved significantly, with supermarkets emerging as the dominant retail channel due to their extensive product variety and competitive pricing strategies. The retail sector has responded to growing demand by expanding shelf space dedicated to plant-based products and implementing regular promotional activities. Around 60% of US households purchased plant-based foods through retail channels in 2022, indicating mainstream acceptance and integration of these products into regular shopping patterns. Major retailers have also enhanced their private-label offerings in the meat substitutes market category, providing more affordable options to consumers.


Government support and policy initiatives have played a crucial role in shaping the industry landscape. The Canadian government's strategic investment of USD 150 million in plant-based food development demonstrates strong institutional backing for the sector. This support has catalyzed research and development activities, particularly in improving product texture and flavor profiles. Industry stakeholders have responded by establishing new research facilities and forming strategic partnerships to accelerate protein innovation in plant protein extraction, processing technologies, and product formulation. These developments have led to significant improvements in product quality and variety, addressing previous concerns about taste and texture.

Segment Analysis: Type

Textured Vegetable Protein Segment in North America Meat Substitutes Market

Textured Vegetable Protein (TVP) dominates the North American meat substitutes market, commanding approximately 47% of the market share in 2024. The segment's leadership position is primarily attributed to TVP's versatility in replicating meat-like textures and its widespread application in various food products. The increasing adoption of flexitarian diets, followed by approximately 47% of US residents, has significantly boosted TVP consumption. Major food manufacturers are increasingly incorporating TVP into their product portfolios, particularly in applications like burger patties, nuggets, and ground meat alternatives. The segment's growth is further supported by TVP's cost-effectiveness and its ability to maintain stable prices compared to other meat substitutes, making it an attractive option for both manufacturers and consumers.

Market Analysis of North America Meat Substitutes Market: Chart for Type

Tempeh Segment in North America Meat Substitutes Market

The tempeh segment is experiencing remarkable growth in the North American meat substitutes market, projected to expand at approximately 12% CAGR from 2024 to 2029. This growth is driven by increasing consumer awareness of tempeh's nutritional benefits and its versatility in culinary applications. The segment's expansion is supported by continuous product innovations, including the introduction of chickpea-based tempeh variants that cater to soy-allergic consumers. Manufacturers are actively developing new flavored and marinated tempeh products to appeal to diverse consumer preferences. The segment is also benefiting from the growing trend of clean-label products, as tempeh is perceived as a minimally processed, natural plant-based protein alternative. Additionally, the rising investment in tempeh production facilities and distribution networks is expected to further accelerate the segment's growth trajectory.

Remaining Segments in North America Meat Substitutes Market

The tofu and other meat substitutes segments continue to play significant roles in shaping the North American meat substitutes market landscape. Tofu maintains its position as a versatile protein source, particularly popular in Asian cuisines and increasingly adopted in Western dishes. The segment benefits from its established presence in retail channels and growing acceptance in foodservice applications. Meanwhile, the other meat alternatives segment, which includes innovative alternatives like seitan, jackfruit, and various plant-based proteins, represents the industry's dynamic nature and continuous evolution. These segments are driven by ongoing product innovations, expanding distribution networks, and increasing consumer interest in diverse plant-based protein options.

Segment Analysis: Distribution Channel

Off-Trade Segment in North America Meat Substitutes Market

The off-trade distribution channel dominates the North American meat substitutes market, accounting for approximately 75% market share in 2024. This channel's prominence is primarily driven by the extensive network of supermarkets and hypermarkets across the region, with the United States alone having over 63,000 supermarkets and grocery store businesses. The segment's growth is further supported by the increasing adoption of online grocery shopping platforms, with major retailers like Amazon, Walmart, and Costco expanding their plant-based product offerings. Supermarkets and hypermarkets remain the preferred channel due to their wide product selection, competitive pricing, and frequent promotional activities. The convenience store segment within off-trade has also witnessed significant growth, particularly in urban areas, as these outlets increasingly stock plant-based protein alternatives to cater to health-conscious consumers.

On-Trade Segment in North America Meat Substitutes Market

The on-trade distribution channel is projected to be the fastest-growing segment in the North American meat substitutes market, with an expected growth rate of approximately 11% during 2024-2029. This accelerated growth is primarily driven by the increasing adoption of plant-based protein options in restaurants, hotels, and other foodservice establishments. Around 60% of restaurant operators now view plant-based protein alternatives as a long-term trend, leading to expanded menu offerings and innovations in plant-based dishes. The segment's growth is further supported by the rising number of vegetarian and vegan restaurants, with approximately 27,000 such establishments operating in the United States as of 2024. Restaurants are increasingly focusing on creating novel plant-based protein dishes to cater to a wider range of dietary preferences, with many chefs experimenting with meat alternatives to create innovative menu selections like tempeh tacos, tofu pad thai, and plant-based burgers.

North America Meat Substitutes Market Geography Segment Analysis

Meat Substitutes Market in United States

The United States dominates the North American meat substitutes market, commanding approximately 81% of the total market value in 2024, while also emerging as the fastest-growing market with a projected CAGR of around 11% during 2024-2029. The market's robust performance is primarily driven by the increasing adoption of flexitarian diets, with about 47% of the population identifying as flexitarian. The country's strong retail infrastructure, including over 63,000 supermarkets and grocery stores, provides extensive distribution channels for meat substitute products. Consumer awareness regarding health benefits and environmental sustainability continues to fuel market growth, with approximately 65% of US consumers having incorporated plant-based meat alternatives into their diet. The presence of major players and continuous product innovations, particularly in textured vegetable protein and plant-based burgers, further strengthens the market position. The growing trend of plant-based options in restaurants, with nearly 48% of US restaurants offering meat alternatives, demonstrates the expanding reach of these products across various distribution channels.

Meat Substitutes Market in Canada

Canada represents a significant market for meat substitutes, driven by strong governmental support and increasing consumer awareness. The Canadian government's strategic investment in plant-based protein development has created a robust ecosystem for market growth. The country's updated dietary guidelines, which emphasize plant-based protein consumption, have significantly influenced consumer behavior and market dynamics. The presence of approximately 15,193 supermarkets provides a strong retail foundation for meat substitute products. The foodservice sector has shown remarkable adaptability, with restaurants and hotels increasingly incorporating innovative plant-based dishes into their menus, including tempeh tacos, tofu pad thai, and various other creative offerings. The market has witnessed significant developments in product innovation, particularly in tempeh and textured vegetable protein segments. Canadian consumers' growing health consciousness and environmental awareness have led to a notable shift in dietary preferences, with many consumers actively seeking plant-based meat alternatives.

Meat Substitutes Market in Mexico

Mexico's meat substitutes market demonstrates strong potential, supported by changing consumer preferences and increasing health awareness. The establishment of the Association of Vegan Entrepreneurs of Mexico (AEVM) in recent years has created a structured platform for market development and consumer education. The country's retail landscape, with over 3,263 supermarkets, provides extensive distribution channels for meat substitute products. Mexican consumers show particular interest in plant-based proteins, with approximately 54% looking to shift to these alternatives due to digestive concerns, while 44% make the switch following medical recommendations. The market benefits from a growing young consumer base that drives the shift in eating habits, motivated by health consciousness and animal rights considerations. The online distribution channel has gained significant traction, supported by increasing internet penetration and the expansion of e-commerce platforms. Major retailers like Walmart, Superama, Soriana, and Chedraui have expanded their plant-based offerings, providing consumers with diverse choices in imported and locally produced alternatives.

Meat Substitutes Market in Other Countries

The remaining North American territories demonstrate varying levels of market development in the meat substitutes sector. These regions show increasing acceptance of plant-based alternatives, influenced by global health and sustainability trends. The market development in these areas is primarily driven by expanding retail networks, growing health consciousness, and increasing availability of innovative plant-based products. Distribution channels in these regions continue to evolve, with both traditional retail and online platforms playing crucial roles in market expansion. The foodservice sector in these territories increasingly incorporates meat substitutes into their menus, reflecting growing consumer demand for plant-based options. These regions benefit from the spillover effects of market developments in larger markets, particularly in terms of product innovation and marketing strategies. The growing presence of international plant-based brands and increasing local product development initiatives contribute to market expansion in these territories.

North America Meat Substitutes Industry Overview

Top Companies in North America Meat Substitutes Market

The North American meat substitutes market is characterized by continuous product innovation and strategic expansions by major players. Companies are heavily investing in research and development to create novel plant-based alternatives that closely mimic the taste, texture, and nutritional profile of conventional meat products. Operational agility is demonstrated through rapid adaptation to changing consumer preferences and the establishment of robust distribution networks spanning retail and foodservice channels. Strategic partnerships with restaurants, fast-food chains, and major retailers have become instrumental in expanding market reach. Companies are also focusing on vertical integration and sustainable sourcing practices to maintain quality control and meet growing environmental concerns. Manufacturing capacity expansion and technological advancement in production processes remain key priorities to meet increasing demand.

Fragmented Market with Strong Global Players

The competitive landscape is characterized by a mix of large multinational food conglomerates and specialized plant-based food manufacturers. Global food giants leverage their extensive distribution networks, established brand recognition, and significant research capabilities to maintain market positions, while specialized players differentiate themselves through focused innovation and niche product offerings. The market structure is relatively fragmented, with multiple players competing through different product categories and distribution channels. Companies are actively pursuing strategic acquisitions and partnerships to strengthen their market presence and expand their product portfolios.


Merger and acquisition activity in the sector remains robust, driven by large food companies seeking to quickly establish or enhance their presence in the meat alternatives segment. Traditional food manufacturers are increasingly acquiring innovative start-ups to gain access to proprietary technologies and established customer bases. The industry is witnessing significant investment in production facilities and research centers, particularly in the United States and Canada. Companies are also forming strategic alliances with ingredient suppliers and technology providers to develop innovative products and improve production efficiency.

Innovation and Distribution Key to Growth

Success in the meat substitutes market increasingly depends on companies' ability to develop products that meet evolving consumer preferences while maintaining competitive pricing. Investment in research and development capabilities, particularly in improving taste and texture profiles, will be crucial for both established players and new entrants. Building strong relationships with retailers and foodservice operators is becoming increasingly important for market expansion. Companies must also focus on developing efficient supply chains and securing reliable sources of plant-based alternatives to maintain consistent product quality and manage costs effectively.


Future market success will require companies to address growing consumer concerns about health, sustainability, and transparency in production processes. Regulatory compliance, particularly regarding labeling and health claims, will become more critical as the market matures. Companies must also prepare for potential changes in food safety regulations and increased scrutiny of alternative protein products. Developing a diverse product portfolio that caters to different consumer segments and price points will be essential for maintaining market share. Additionally, companies need to invest in marketing and education initiatives to build consumer awareness and trust in plant-based alternatives.

North America Meat Substitutes Market Leaders

  1. Amy's Kitchen Inc.

  2. Beyond Meat Inc.

  3. Conagra Brands Inc.

  4. Impossible Foods Inc.

  5. The Kellogg Company

  6. *Disclaimer: Major Players sorted in no particular order
North America Meat Substitutes Market Concentration
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North America Meat Substitutes Market News

  • April 2023: Beyond Meat, a leader in plant-based meat, announced the launch of Beyond Pepperoni and Beyond Chicken Fillet, building on their recent rollout of Beyond Steak.
  • February 2023: Impossible foods launched plant based spicy chicken nuggets, spicy chicken patties, and chicken tenders.
  • November 2022: Nestlé has launched a powdered shelf-stable plant-based protein blend to complement egg dishes in a nutritious, and affordable way in Latin America.

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We offer a comprehensive and exhaustive set of data pointers. These cover global, regional, and country-level metrics that illustrate the fundamentals of the meat and meat substitutes industry. Clients can access in-depth market analysis through 45+ free charts. This analysis is based on the production of various meat and seafood types, as well as the prices of meat, meat substitutes, and different seafood types. We provide granular-level segmental information, supported by a repository of market data, trends, and expert analysis. Data and analysis on meat types, seafood types, meat substitute types, forms, distribution channels, and more are available. These are provided in the form of comprehensive reports as well as Excel-based data worksheets.

North America Meat Substitutes Market
North America Meat Substitutes Market
North America Meat Substitutes Market
North America Meat Substitutes Market

North America Meat Substitutes Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Tempeh
    • 3.1.2 Textured Vegetable Protein
    • 3.1.3 Tofu
  • 3.2 Regulatory Framework
    • 3.2.1 Canada
    • 3.2.2 Mexico
    • 3.2.3 United States
  • 3.3 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Type
    • 4.1.1 Tempeh
    • 4.1.2 Textured Vegetable Protein
    • 4.1.3 Tofu
    • 4.1.4 Other Meat Substitutes
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
    • 4.2.1.1 Convenience Stores
    • 4.2.1.2 Online Channel
    • 4.2.1.3 Supermarkets and Hypermarkets
    • 4.2.1.4 Others
    • 4.2.2 On-Trade
  • 4.3 Country
    • 4.3.1 Canada
    • 4.3.2 Mexico
    • 4.3.3 United States
    • 4.3.4 Rest of North America

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 Amy's Kitchen Inc.
    • 5.4.2 Associated British Foods PLC
    • 5.4.3 Beyond Meat Inc.
    • 5.4.4 Cargill Inc.
    • 5.4.5 Conagra Brands Inc.
    • 5.4.6 Hormel Foods Corporation
    • 5.4.7 Impossible Foods Inc.
    • 5.4.8 International Flavors & Fragrances Inc.
    • 5.4.9 Maple Leaf Foods
    • 5.4.10 Nestle S.A.
    • 5.4.11 The Campbell Soup Company
    • 5.4.12 The Kellogg Company

6. KEY STRATEGIC QUESTIONS FOR MEAT SUBSTITUTES INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. TEMPEH PRICE PER METRIC TON, USD, NORTH AMERICA, 2017 - 2024
  1. Figure 2:  
  2. TEXTURED VEGETABLE PROTEIN PRICE PER METRIC TON, USD, NORTH AMERICA, 2017 - 2024
  1. Figure 3:  
  2. TOFU PRICE PER METRIC TON, USD, NORTH AMERICA, 2017 - 2024
  1. Figure 4:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 5:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 6:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET BY TYPE, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 7:  
  2. VALUE OF MEAT SUBSTITUTES MARKET BY TYPE, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 8:  
  2. VOLUME SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY TYPE, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY TYPE, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 10:  
  2. VOLUME OF TEMPEH MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 11:  
  2. VALUE OF TEMPEH MARKET, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF TEMPEH MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 13:  
  2. VOLUME OF TEXTURED VEGETABLE PROTEIN MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 14:  
  2. VALUE OF TEXTURED VEGETABLE PROTEIN MARKET, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF TEXTURED VEGETABLE PROTEIN MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 16:  
  2. VOLUME OF TOFU MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 17:  
  2. VALUE OF TOFU MARKET, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF TOFU MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 19:  
  2. VOLUME OF OTHER MEAT SUBSTITUTES MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 20:  
  2. VALUE OF OTHER MEAT SUBSTITUTES MARKET, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF OTHER MEAT SUBSTITUTES MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 22:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 23:  
  2. VALUE OF MEAT SUBSTITUTES MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 24:  
  2. VOLUME SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 25:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 26:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 27:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 28:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 29:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 30:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 31:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA CONVENIENCE STORES, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 32:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA CONVENIENCE STORES SPLIT BY TYPE, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 33:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 34:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA ONLINE CHANNEL, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 35:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA ONLINE CHANNEL SPLIT BY TYPE, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 36:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 37:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 38:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY TYPE, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 39:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA OTHERS, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 40:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA OTHERS, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 41:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SOLD VIA OTHERS SPLIT BY TYPE, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 42:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET SOLD VIA ON-TRADE, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 43:  
  2. VALUE OF MEAT SUBSTITUTES MARKET SOLD VIA ON-TRADE, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 44:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET BY COUNTRY, METRIC TONS, NORTH AMERICA, 2017 - 2030
  1. Figure 45:  
  2. VALUE OF MEAT SUBSTITUTES MARKET BY COUNTRY, USD, NORTH AMERICA, 2017 - 2030
  1. Figure 46:  
  2. VOLUME SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, CANADA, 2017 - 2030
  1. Figure 49:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, CANADA, 2017 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, CANADA, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, MEXICO, 2017 - 2030
  1. Figure 52:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, MEXICO, 2017 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MEXICO, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, UNITED STATES, 2017 - 2030
  1. Figure 55:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, UNITED STATES, 2017 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF MEAT SUBSTITUTES MARKET, METRIC TONS, REST OF NORTH AMERICA, 2017 - 2030
  1. Figure 58:  
  2. VALUE OF MEAT SUBSTITUTES MARKET, USD, REST OF NORTH AMERICA, 2017 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF MEAT SUBSTITUTES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2022 VS 2029
  1. Figure 60:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2020 - 2023
  1. Figure 61:  
  2. MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2020 - 2023
  1. Figure 62:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA

North America Meat Substitutes Industry Segmentation

Tempeh, Textured Vegetable Protein, Tofu are covered as segments by Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
Type Tempeh
Textured Vegetable Protein
Tofu
Other Meat Substitutes
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Country Canada
Mexico
United States
Rest of North America
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Market Definition

  • Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.​
  • Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.​
  • Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.​
  • Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
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North America Meat Substitutes Market Research FAQs

How big is the North America Meat Substitutes Market?

The North America Meat Substitutes Market size is expected to reach USD 3.03 billion in 2025 and grow at a CAGR of 11.48% to reach USD 5.22 billion by 2030.

What is the current North America Meat Substitutes Market size?

In 2025, the North America Meat Substitutes Market size is expected to reach USD 3.03 billion.

Who are the key players in North America Meat Substitutes Market?

Amy's Kitchen Inc., Beyond Meat Inc., Conagra Brands Inc., Impossible Foods Inc. and The Kellogg Company are the major companies operating in the North America Meat Substitutes Market.

Which segment has the biggest share in the North America Meat Substitutes Market?

In the North America Meat Substitutes Market, the Textured Vegetable Protein segment accounts for the largest share by type.

Which country has the biggest share in the North America Meat Substitutes Market?

In 2025, United States accounts for the largest share by country in the North America Meat Substitutes Market.

What years does this North America Meat Substitutes Market cover, and what was the market size in 2025?

In 2025, the North America Meat Substitutes Market size was estimated at 3.03 billion. The report covers the North America Meat Substitutes Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Meat Substitutes Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Meat Substitutes Market Research

Mordor Intelligence provides a comprehensive analysis of the North America meat substitutes market. We leverage extensive expertise in alternative protein research and consulting. Our detailed examination covers the complete spectrum of meat alternatives, including products like textured vegetable protein (TVP), pea protein, and soy protein. The report analyzes emerging technologies in clean meat development and cultured meat advancement, alongside protein innovation. It also thoroughly examines plant-based meat products and meat analog solutions.

Stakeholders gain valuable insights through our downloadable report PDF, which details crucial developments in the vegetarian meat and vegan meat segments. The analysis encompasses mycoprotein developments, synthetic meat technologies, and mock meat products. This provides strategic intelligence for manufacturers, investors, and industry participants. Our research thoroughly examines meatless products trends and meat replacements. It offers actionable data on market dynamics, competitive landscapes, and growth opportunities across the alternative protein sector.

Compare market size and growth of North America Meat Substitutes Market with other markets in Food & Beverage Industry

North America Meat Substitutes Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030