North America Meat Substitutes Market Size and Share

North America Meat Substitutes Market (2025 - 2030)
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North America Meat Substitutes Market Analysis by Mordor Intelligence

The North America meat substitutes market is projected to expand from USD 3.04 billion in 2025 to USD 4.86 billion by 2030, achieving a CAGR of 9.86%. This substantial growth is driven by the increasing consumer shift towards plant-based and alternative proteins. Health-conscious consumers are actively seeking products with reduced cholesterol levels, lower saturated fat content, and minimal processing. Environmental sustainability plays a crucial role in market dynamics, as consumers deliberately choose plant-based alternatives to minimize their environmental footprint, particularly considering the significant greenhouse gas emissions from traditional meat production. Continuous technological advancements have significantly improved the taste, texture, and nutritional composition of plant-based proteins, making them increasingly comparable to conventional meat. The market has further diversified through the introduction of innovative products featuring enhanced nutritional profiles and transparent ingredient declarations. These fundamental factors, combined with heightened environmental consciousness and growing health awareness, establish a robust foundation for sustained market expansion across North America.

Key Report Takeaways

  • By product type, textured vegetable protein held 54.63% of the North American meat substitutes market share in 2024. While tempeh is projected to grow at a 9.91% CAGR through 2030. 
  • By source, soy-based products commanded 42.61% of the North American meat substitutes market share in 2024. Mycoprotein is forecast to grow at a 10.13% CAGR through 2030.
  • By form, frozen products accounted for 44.98% of the North American meat substitutes market size in 2024. Refrigerated items are set to advance at a 10.48% CAGR between 2025 and 2030.
  • By distribution channel, off-trade outlets captured 71.34% share of the North American meat substitutes market size in 2024. On-trade sales are anticipated to increase at a 9.87% CAGR during 2025–2030.
  • By geography, the United States commanded 71.23 of % demand in 2024, while Mexico is expected to record an 11.11% CAGR to 2030.

Segment Analysis

By Product Type: Textured Vegetable Protein Dominance Faces Innovation Pressure

Textured Vegetable Protein (TVP) holds a dominant 54.63% share of the North American meat substitute market in 2024. This market position stems from its cost-effectiveness, as Textured Vegetable Protein is produced from readily available soy and plant proteins, making it an economical choice for both manufacturers and consumers. The established manufacturing infrastructure and refined production processes ensure consistent quality and reliable supply. Textured Vegetable Protein's adaptability enables its use in various meat substitute products, including meatless burgers, sausages, and meatballs, addressing diverse consumer needs. Its nutritional benefits, including high protein content, low fat, and zero cholesterol, attract health-conscious consumers seeking nutritious meat alternatives. 

Tempeh is projected to grow at a 9.91% CAGR through 2030 in North America, supported by several key factors. Its comprehensive nutritional profile includes complete protein, dietary fiber, and probiotics from fermentation, offering digestive and immune health benefits. Tempeh's production process has a lower environmental impact compared to animal proteins, appealing to environmentally conscious consumers. Its unique texture and flavor characteristics enable diverse culinary applications across various dietary preferences. Product innovations, including flavored and ready-to-cook options, enhance its appeal in both retail and food service segments. Growing consumer awareness of fermented foods' health benefits and plant-based diets continues to drive market expansion.

North America Meat Substitutes Market: Market Share by Product Type
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By Source: Soy Leadership Challenged by Mycoprotein Innovation

Soy-based products hold a 42.61% market share in 2024, supported by comprehensive supply chains that ensure steady availability and competitive pricing. The efficiency of soy production, characterized by high per-acre yields and global production capabilities, provides economic benefits to manufacturers and consumers. Long-term market presence has established consumer confidence in soy as a primary protein source in plant-based foods. The American Soybean Association reports that United States soybean farmers planted 83.6 million acres in 2023, demonstrating the substantial production capacity that supports soy-based products' market dominance in North America [3]Source: American Soybean Association, "SoyStats 2024", https://soygrowers.com.

Mycoprotein is experiencing the highest growth rate in the North American meat substitutes market, with a CAGR of 10.13%. This fungi-derived protein offers high protein content, low fat, and significant fiber content, meeting the demands of health-focused consumers seeking natural and allergen-free options. The production of mycoprotein requires minimal land and water resources while generating reduced greenhouse gas emissions compared to traditional meat production. Its texture and adaptability allow for diverse food applications, benefiting both manufacturers and consumers. Recent advances in fermentation processes have enhanced production methods and product quality, contributing to market expansion.

By Form: Frozen Format Dominance Meets Refrigerated Growth

Frozen products command a 44.98% market share in North America's meat substitutes market in 2024. The exceptional shelf life of frozen formats substantially reduces food waste while maintaining optimal product freshness throughout the distribution and storage cycle. North America's comprehensive cold chain infrastructure facilitates seamless transportation and storage, enabling manufacturers and retailers to guarantee consistent product availability. The widespread consumer acceptance of frozen convenience foods, combined with the diverse range of available options and effortless preparation methods, reinforces the commanding position of frozen products in the market.

Refrigerated formats in the North America meat substitutes market demonstrate exceptional growth at a CAGR of 10.48%. Consumers invariably associate refrigerated products with premium freshness, superior taste profiles, and enhanced natural characteristics compared to frozen alternatives. This format empowers manufacturers to deliver ready-to-eat and freshly prepared plant-based options that precisely align with consumer demands for convenient, nutritious meals. State-of-the-art packaging and cold storage technology innovations effectively preserve product integrity and optimize shelf life. The accelerating consumer preference toward minimally processed foods continues to drive substantial growth in the refrigerated segment.

North America Meat Substitutes Market: Market Share by Form
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By Distribution Channel: Off-Trade Dominance with On-Trade Recovery

Off-trade channels hold a 71.34% share of the North American meat substitutes market in 2024. Consumers prefer purchasing these products for home preparation, valuing the flexibility to control their meal choices. Retailers have expanded their plant-based product selections across supermarkets, hypermarkets, and online platforms, improving accessibility and convenience. The extensive availability in off-trade channels enables regular purchases and product experimentation, strengthening the segment's market position. This distribution pattern aligns with the increasing consumer focus on home-prepared, healthier, plant-based meals.

On-trade channels in the North American meat substitutes market demonstrate robust growth with a CAGR of 9.87%, despite their smaller market share. This growth stems from increased consumer demand for plant-based options in restaurants, cafes, and foodservice establishments. Restaurants are expanding their meatless offerings through innovative, chef-prepared dishes to meet the preferences of health-conscious and environmentally aware customers. The rising popularity of dining experiences centered on healthy and sustainable options contributes to the expansion of meat substitutes in the foodservice sector.

Geography Analysis

The United States commands 71.23% of the North American meat substitutes market share in 2024, establishing its market leadership. This dominance results from extensive consumer awareness of plant-based diets, comprehensive retail distribution networks, and substantial purchasing power concentrated in metropolitan areas. The market expansion accelerates as U.S. consumers increasingly embrace vegan, vegetarian, and flexitarian diets, motivated by health benefits, environmental sustainability, and ethical considerations. The strong presence of established plant-based brands, combined with persistent product innovation, solidifies the United States' position as North America's largest and most sophisticated market.

Canada exhibits robust growth in the meat substitutes market through progressive regulatory frameworks that actively promote sustainable food practices. Urban consumers, particularly in Toronto and Vancouver, demonstrate strong acceptance of plant-based alternatives, influenced by heightened health consciousness and environmental concerns. The market expansion accelerates through strategic integration of plant-based options across retail and foodservice channels, as consumers actively pursue diverse and nutrient-rich food alternatives.

Mexico's meat substitutes market demonstrates significant growth potential, supported by favorable demographic shifts and economic transitions. Major urban centers, including Mexico City and Guadalajara, display increasing receptivity toward premium protein alternatives that effectively complement traditional meat products. The market benefits substantially from modernizing retail infrastructure and expanding consumer awareness, facilitating broader distribution of plant-based products. Mexican consumers actively incorporate meat substitutes into their dietary patterns, reflecting a growing commitment to healthier eating habits and sustainable food choices.

Competitive Landscape

The North American meat substitutes market maintains a moderate concentration level with notable fragmentation. The market comprises specialized plant-based manufacturers focusing on niche consumer demands, while established food companies enter through acquisitions of emerging players. Ingredient suppliers implement vertical integration strategies to enhance supply chain control and product quality. This diverse participant mix drives innovation and competition, resulting in extensive product variety.

Beyond Meat Inc., Maple Leaf Foods Inc., Impossible Foods Inc., Conagra Brands Inc., and Nestlé S.A. represent the major market participants. These companies utilize their resources for product development, marketing, and distribution networks. Their market position relies heavily on technological differentiation, developing proprietary processes to enhance texture, taste, and nutritional content. These technological advancements improve product appeal and nutritional benefits while creating entry barriers for new competitors. 

The market experiences frequent mergers and acquisition activities, with large food companies acquiring startups to broaden their product range and access new technologies and customers. Manufacturers and ingredient suppliers form strategic partnerships to enhance product development and manufacturing efficiency. This combination of technological advancement, acquisitions, and partnerships strengthens the competitive landscape of the North American meat substitutes market, supporting its growth as consumer demand increases.

North America Meat Substitutes Industry Leaders

  1. Beyond Meat Inc.

  2. Maple Leaf Foods Inc.

  3. Impossible Foods Inc.

  4. Conagra Brands Inc.

  5. Nestlé S.A.

  6. *Disclaimer: Major Players sorted in no particular order
North America Meat Substitutes Market
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Recent Industry Developments

  • September 2025: Calbee acquired a majority stake in Hodo, a United States-based company that produces tofu and plant-based foods. This acquisition enables Calbee to enter the American plant-based protein market and expand its international operations.
  • April 2025: Pulmuone introduced limited-edition Earth Month packaging for its tofu and kimchi products, incorporating QR codes that direct consumers to the company's Earth Month webpage.
  • March 2025: Salata Salad Kitchen expanded its plant-based menu by introducing grilled tofu options. The menu additions include a Grilled Tofu Salad and a Signature Grilled Tofu Wrap, enhancing the restaurant's vegan-friendly offerings.
  • March 2024: Greenleaf Foods announced that Lightlife Tempeh, a brand in the United States and Canada, launched Tempeh Protein Crumbles in two flavors: Original and Smoked Chipotle.

Table of Contents for North America Meat Substitutes Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Product Variety and Improved Quality
    • 4.2.2 Health and Wellness Awareness
    • 4.2.3 Clean Label/Natural and Minimally Processed Demand
    • 4.2.4 Growing Vegan and Vegetarian Population
    • 4.2.5 Convenience and Familiarity of Product Formats
    • 4.2.6 High Protein Content and Allergen-Friendly Ingredients
  • 4.3 Market Restraints
    • 4.3.1 Consumer Skepticism and Taste Preferences
    • 4.3.2 Ingredient Sourcing/Supply Chain Issues
    • 4.3.3 Regulatory and Labelling Challenges
    • 4.3.4 Affordability and Price Sensitivity
  • 4.4 Consumer Behaviour Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Product Type
    • 5.1.1 Tofu
    • 5.1.2 Tempeh
    • 5.1.3 Textured Vegetable Protein
    • 5.1.4 Seitan
    • 5.1.5 Other Meat Substitutes
  • 5.2 By Source
    • 5.2.1 Soy
    • 5.2.2 Wheat
    • 5.2.3 Mycoprotein
    • 5.2.4 Others
  • 5.3 By Form
    • 5.3.1 Frozen
    • 5.3.2 Refrigerated
    • 5.3.3 Shelf-Stable
  • 5.4 By Distribution Channel
    • 5.4.1 On-trade
    • 5.4.2 Off-trade
    • 5.4.2.1 Supermarkets/Hypermarkets
    • 5.4.2.2 Convenience/ Grocery Stores
    • 5.4.2.3 Online Retail Stores
    • 5.4.2.4 Other Distribution Channels
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Beyond Meat Inc.
    • 6.4.2 Maple Leaf Foods Inc. (Lightlife, Field Roast)
    • 6.4.3 Impossible Foods Inc.
    • 6.4.4 Conagra Brands Inc. (Gardein)
    • 6.4.5 Nestle S.A.
    • 6.4.6 Amy's Kitchen Inc.
    • 6.4.7 Hormel Foods Corp. (Applegate, Planterra)
    • 6.4.8 Kellogg Co. (MorningStar Farms)
    • 6.4.9 The Campbell Soup Co. (Bolthouse Farms)
    • 6.4.10 Archer Daniels Midland Co.
    • 6.4.11 Cargill Inc.
    • 6.4.12 International Flavors & Fragrances Inc.
    • 6.4.13 SunOpta Inc.
    • 6.4.14 DuPont de Nemours Inc. (Danisco)
    • 6.4.15 Tyson Foods Inc. (Raised & Rooted)
    • 6.4.16 The J.M. Smucker Co. (Sahale, TruRoots)
    • 6.4.17 Kraft Heinz Co. (Boca, Nobel Burger JV)
    • 6.4.18 Greenleaf Foods SPC
    • 6.4.19 SunFed Foods Inc. (SunFed Ranch)
    • 6.4.20 Motif FoodWorks Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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North America Meat Substitutes Market Report Scope

Tempeh, Textured Vegetable Protein, Tofu are covered as segments by Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
By Product Type
Tofu
Tempeh
Textured Vegetable Protein
Seitan
Other Meat Substitutes
By Source
Soy
Wheat
Mycoprotein
Others
By Form
Frozen
Refrigerated
Shelf-Stable
By Distribution Channel
On-trade
Off-trade Supermarkets/Hypermarkets
Convenience/ Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America United States
Canada
Mexico
Rest of North America
By Product Type Tofu
Tempeh
Textured Vegetable Protein
Seitan
Other Meat Substitutes
By Source Soy
Wheat
Mycoprotein
Others
By Form Frozen
Refrigerated
Shelf-Stable
By Distribution Channel On-trade
Off-trade Supermarkets/Hypermarkets
Convenience/ Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
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Market Definition

  • Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.​
  • Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.​
  • Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.​
  • Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
research-methodology
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