North America Meat Substitutes Market Size

|
Study Period: | 2016 - 2028 |
|
Largest Share by Type: | Textured Vegetable Protein |
|
Largest Share by Country: | United States |
|
CAGR: | 9.54 % |
Major Players |
||
![]() |
||
*Disclaimer: Major Players sorted in no particular order |
North America Meat Substitutes Market Analysis
The North America Meat Substitutes Market is projected to register a CAGR of 9.54%
- Textured Vegetable Protein is the Largest Type : TVP is a functional, inexpensive, high-protein food ingredient for meat substitutes. It can also be consumed on its own as a meat substitute, which drives its demand.
- United States is the Largest Country : The higher sales of TVP and tofu contributed to the growth due to consumers' shifting preferences for meat alternatives amid environmental and animal welfare concerns.
- Tempeh is the Fastest-growing Type : Tempeh is not very popular in the region, although its chewy texture and distinctive flavor make it an ideal meat substitute. However, it holds higher growth potential.
- United States is the Fastest-growing Country : Since 2020, due to COVID-19, the rising plant-protein consumption has been boosting the market, which may grow further due to the steadily rising local vegan population.
North America Meat Substitutes Industry Segmentation
Tempeh, Textured Vegetable Protein, Tofu are covered as segments by Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.Type | |
Tempeh | |
Textured Vegetable Protein | |
Tofu | |
Other Meat Substitutes |
Distribution Channel | ||||||
| ||||||
On-Trade |
Country | |
Canada | |
Mexico | |
United States | |
Rest Of North America |
North America Meat Substitutes Market Trends
This section covers the major market trends shaping the North America Meat Substitutes Market according to our research experts:
Textured Vegetable Protein is the largest Type
- Textured vegetable protein accounted for the majority of the revenue share in North America, with a 16% increase in value during 2018-2021. The increasing demand can be attributed to various reasons, as most ingredients used to make textured protein substitutes for meat come from plant-based sources. Textured vegetable proteins have many health benefits and reduce the risk of cancer. The demand for meat substitutes is increasing due to their texture and flavor. Since TVP is mostly bought by large corporations as a texture for the production of plant-based meat alternatives, its sales are only expected to rise in the future.
- Tempeh is the fastest-growing meat substitute type. It is projected to record a CAGR of 13.03% during the forecast period (2022-2028). In recent years, tempeh has become a key export product from Indonesia to the United States. Despite the rising demand for tempeh in Indonesia, American soybean exports to Indonesia have increased by about 40% over the last six years due to limited local output.
- Meat substitutes in the region are consumed majorly through the off-trade distribution channel. Supermarkets hold the major share of the market among all other segments and are projected to grow at a value CAGR of 9.63% during the forecast period. Owing to the significant discounts, specials, and bulk purchasing available at supermarkets and hypermarkets, shopping there is seen as being more cost-effective. They have a dominant position because they offer a large variety of brands, have a large amount of shelf space, and frequently run price reductions. Also, supermarkets have a lot of influence over the introduction of new products in the market.

To understand key trends, Download Sample Report
United States is the largest Country
- In North America, the United States is the leading market for plant-based products. It is also projected to record the fastest CAGR of 12.93%, by value, during the forecast period. The higher demand is due to the higher purchasing power and surging health and environmental awareness. Constant product launches are among the key factors promoting the sales of plant-based products in the country, as American consumers are highly open to trying new products.
- Canada is the second-leading market for meat substitutes. Governmental support is the primary factor boosting the sales of plant-based products in the country. The Government of Canada has identified plant-based foods as an important and growing industry and invested USD 150 million in its development. The Canadian meat substitute market is expected to register a CAGR of 10.32% during the forecast period.
- The US beef and pork processing industry declined by 40% during April and May 2020 compared to 2019. In Canada, 75% of beef processing plants were disrupted due to the shutdown of meat facilities. This gave an upsurge to meat alternative products in the region. Investors have recently invested more than USD 11.1 billion in alternative protein start-ups. Customer demand and abundant investment have fostered a favorable environment for research and development, with more start-ups and major food corporations offering a variety of plant-based meat alternatives.
- Concerns about health fuel market expansion and various health benefits from textured vegetable protein promote market growth. Approximately 61% of consumers in North America have switched to meat alternatives due to health concerns.

To understand geography trends, Download Sample Report
North America Meat Substitutes Industry Overview
The North America Meat Substitutes Market is moderately consolidated, with the top five companies occupying 47.29%. The major players in this market are Amy's Kitchen, Inc., Beyond Meat Incorporated, Conagra Brands Incorporated, Impossible Foods Inc. and The Kellogg Company (sorted alphabetically).
North America Meat Substitutes Market Leaders
Amy's Kitchen, Inc.
Beyond Meat Incorporated
Conagra Brands Incorporated
Impossible Foods Inc.
The Kellogg Company
*Disclaimer: Major Players sorted in no particular order

North America Meat Substitutes Market News
- June 2022: The Kellogg Company announced its plans to split into three separate companies, one of which will be focused on the company's plant-based meat product offerings and will own the MorningStar Farms brand.
- June 2022: The company expanded the distribution of Cookout Classic to over 10,000 stores nationwide including at Giant Food, Hannaford, Publix, ShopRite, Sprouts, Stop & Shop, Wegmans, Whole Foods Market, and select Albertsons, Kroger, Target and Walmart locations.
- May 2022: Beyond Meat announced Kim Kardashian as the professional tastemaker in its new campaign, attracting more audience.
North America Meat Substitutes Market Report - Table of Contents
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Price Trends
2.2. Regulatory Framework
2.3. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION
3.1. Type
3.1.1. Tempeh
3.1.2. Textured Vegetable Protein
3.1.3. Tofu
3.1.4. Other Meat Substitutes
3.2. Distribution Channel
3.2.1. Off-Trade
3.2.1.1. Convenience Stores
3.2.1.2. Online Channel
3.2.1.3. Supermarkets And Hypermarkets
3.2.1.4. Others
3.2.2. On-Trade
3.3. Country
3.3.1. Canada
3.3.2. Mexico
3.3.3. United States
3.3.4. Rest Of North America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Amy's Kitchen, Inc.
4.4.2. Beyond Meat Incorporated
4.4.3. Cargill, Inc.
4.4.4. Conagra Brands Incorporated
4.4.5. Hormel Foods Corporation
4.4.6. Impossible Foods Inc.
4.4.7. International Flavors & Fragrances Inc.
4.4.8. Maple Leaf Foods
4.4.9. Nestlé SA
4.4.10. The Campbell Soup Company
4.4.11. The Kellogg Company
5. KEY STRATEGIC QUESTIONS FOR MEAT SUBSTITUTES INDUSTRY CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, TEMPEH, PRICE IN USD/METRIC TONNES, 2016 - 2022
- Figure 2:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, TEXTURED VEGETABLE PROTEIN, PRICE IN USD/METRIC TONNES, 2016 - 2022
- Figure 3:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, TOFU, PRICE IN USD/METRIC TONNES, 2016 - 2022
- Figure 4:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME, METRIC TONNES, 2016 - 2028
- Figure 5:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE, USD, 2016 - 2028
- Figure 6:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY TYPE, 2016 - 2028
- Figure 7:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, BY TYPE, 2016 - 2028
- Figure 8:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY TYPE, 2016 VS 2022 VS 2028
- Figure 9:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE SHARE (%), BY TYPE, 2016 VS 2022 VS 2028
- Figure 10:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, TEMPEH, 2016 - 2028
- Figure 11:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, TEMPEH, 2016 - 2028
- Figure 12:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, TEMPEH, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 13:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, TEXTURED VEGETABLE PROTEIN, 2016 - 2028
- Figure 14:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, TEXTURED VEGETABLE PROTEIN, 2016 - 2028
- Figure 15:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, TEXTURED VEGETABLE PROTEIN, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 16:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, TOFU, 2016 - 2028
- Figure 17:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, TOFU, 2016 - 2028
- Figure 18:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, TOFU, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 19:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, OTHER MEAT SUBSTITUTES, 2016 - 2028
- Figure 20:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, OTHER MEAT SUBSTITUTES, 2016 - 2028
- Figure 21:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, OTHER MEAT SUBSTITUTES, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 22:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY DISTRIBUTION CHANNEL, 2016 - 2028
- Figure 23:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, BY DISTRIBUTION CHANNEL, 2016 - 2028
- Figure 24:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028
- Figure 25:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028
- Figure 26:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY OFF-TRADE, 2016 - 2028
- Figure 27:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, BY OFF-TRADE, 2016 - 2028
- Figure 28:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028
- Figure 29:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028
- Figure 30:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, CONVENIENCE STORES, 2016 - 2028
- Figure 31:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, CONVENIENCE STORES, 2016 - 2028
- Figure 32:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, CONVENIENCE STORES, VALUE SHARE (%), BY TYPE, 2021 VS 2028
- Figure 33:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, ONLINE CHANNEL, 2016 - 2028
- Figure 34:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, ONLINE CHANNEL, 2016 - 2028
- Figure 35:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, ONLINE CHANNEL, VALUE SHARE (%), BY TYPE, 2021 VS 2028
- Figure 36:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028
- Figure 37:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028
- Figure 38:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, SUPERMARKETS AND HYPERMARKETS, VALUE SHARE (%), BY TYPE, 2021 VS 2028
- Figure 39:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, OTHERS, 2016 - 2028
- Figure 40:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, OTHERS, 2016 - 2028
- Figure 41:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, OTHERS, VALUE SHARE (%), BY TYPE, 2021 VS 2028
- Figure 42:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, ON-TRADE, 2016 - 2028
- Figure 43:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, ON-TRADE, 2016 - 2028
- Figure 44:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY COUNTRY, 2016 - 2028
- Figure 45:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, BY COUNTRY, 2016 - 2028
- Figure 46:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY COUNTRY, 2016 VS 2022 VS 2028
- Figure 47:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY COUNTRY, 2016 VS 2022 VS 2028
- Figure 48:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, CANADA, 2016 - 2028
- Figure 49:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, CANADA, 2016 - 2028
- Figure 50:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, CANADA, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 51:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, MEXICO, 2016 - 2028
- Figure 52:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, MEXICO, 2016 - 2028
- Figure 53:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, MEXICO, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 54:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, UNITED STATES, 2016 - 2028
- Figure 55:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, UNITED STATES, 2016 - 2028
- Figure 56:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, UNITED STATES, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 57:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, REST OF NORTH AMERICA, 2016 - 2028
- Figure 58:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, VALUE IN USD, REST OF NORTH AMERICA, 2016 - 2028
- Figure 59:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, REST OF NORTH AMERICA, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
- Figure 60:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2017 - 2022
- Figure 61:
- NORTH AMERICA MEAT SUBSTITUTES MARKET, TOTAL NUMBER OF STRATEGIC MOVES, 2017 - 2022
- Figure 62:
- NORTH AMERICA MEAT SUBSTITUTES MARKET SHARE(%), BY KEY PLAYERS, 2021
Market Definition
- Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.
- Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.
- Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.
- Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms