Netherlands Home Furniture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Netherlands Home Furniture Market is segmented by Material (Wood, Metal, Plastic and Other furniture), by Type (Kitchen Furniture, Living-room, and Dining-room Furniture, Bedroom Furniture, and Other Furniture), and by Distribution Channel (Home Centers, Flagship Stores, Specialty Stores, Online Stores, and Other Distribution Channels)

Market Snapshot

netherlands home furniture market
Study Period: 2018-2027
Base Year: 2021
CAGR: >4.5 %
netherlands home furniture market growth

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Market Overview

Increasing expenditure on furniture goods among millennials, coupled with the growing brand consciousness among them, is supporting the market to record growing revenues during the study period. The significant increase in the number of e-commerce platforms that offer various designs and models of furniture products is accelerating the growth of the market in the developing nations. The omnichannel distribution practices are also helping the key players record more revenues in the market.

The impact of the Covid-19 crisis on consumer behavior and manufacturing trends has heightened the importance of digitalization and automation for the furniture industry. Online-savvy consumers seeking personalized shopping experiences and competitive prices are pushing furniture manufacturers to innovate on their existing workflows. Whereas advances in digital technology and communication tools are empowering furniture executives to respond faster to the changes in consumer demand, gain cost-saving benefits, and boost their operational efficiency.

Due to significant demand from the younger generation, key players have come up with various offers on their products. The growing demand for do-it-yourself (DIY) furniture products and ready-to-assemble (RTA) is also helping the market grow further, especially in the home and office furniture segments, thus helping the market record more sales across the Nethrelands. The growing residential and commercial construction across the Nethrelands and the increasing number of strategic alliances and partnerships are expected to drive the market's growth.

Scope of the Report

Furniture refers to movable objects intended to support various human activities such as seating, eating, storing items, eating and/or working with an item, and sleeping. Furniture is also used to hold objects at a convenient height for work, or to store things. The Netherlands Home Furniture Market is segmented by Material (Wood, Metal, Plastic and Other furniture), by Type (Kitchen Furniture, Living-room, and Dining-room Furniture, Bedroom Furniture, and Other Furniture), and by Distribution Channel (Home Centers, Flagship Stores, Specialty Stores, Online Stores, and Other Distribution Channels)

By Material
Other Furniture
By Type
Living Room Furniture
Dining Room Furniture
Bedroom Furniture
Kitchen Furniture
Other Furniture
By Distribution Channel
Home Centers
Flagship Stores
Specialty Stores
Other Distribution Channels

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Key Market Trends

Increasing Disposable Income is Driving the Market

The rising disposable income of the population is expected to positively impact the growth of the home furniture market over the forecast period. Furthermore, changing the lifestyle of the people, such as increasing preference for smart furniture, is anticipated to intensify the growth of the home furniture market. Moreover, increasing disposable income of individuals has led to think regarding the social status, driving the increased spending on products, including furniture. Moreover, increasing disposable income among the urban population is driving the home furniture industry, wherein consumers are now willing to pay for premium products at a high cost.

netherlands home furniture market trends

Living Room and Dining Room Segment Accounts For Highest Share

Due to the improved housing activity and rising expenditure on home furniture products, Netherlands is witnessing strong growth in the sales of furniture products. The market is consumer-oriented, with household sales for bedroom, living room, and dining room furniture accounting for the majority share, followed by expenditure on other furniture categories. Netherlands value durability and long-lasting pieces, due to which there is an increasing demand for high-end furniture, particularly in the design centers of Toronto and Montreal. Wooden products are majorly preferred for living and dining room furniture in the country.

 netherlands home furniture market forecast

Competitive Landscape

The Netherlands home furniture market is highly fragmented and consists mainly of small or medium-sized family-owned and operated firms. The Netherlands furniture industry often finds it difficult to compete with other countries. due to high transportation and labor costs compared with other competing countries. However, in order to meet the global competition, the players are building larger production capacity and focusing on achieving economies of scale.

Recent Development

  • Jan 2022: Chinese online retail giant has opened its first physical stores in Europe. Operating under brand name Ochama, the stores are located in Leiden and Rotterdam in the Netherlands, with two more planned for Amsterdam and Utrecht. Ochama is essentially a robotic operated retailer as part of a new shopping format merging online ordering and pick-up options in which robots prepare the parcels, and home delivery service.
  • June 2021: PHJ has now started a search for another sector fund to merge with, as the EUR 600 Million fund is considered to be too small to continue independently in the long run.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on Technological Innovations in the Market

    7. 4.7 Impact of COVID-19 on the market


    1. 5.1 By Material

      1. 5.1.1 Wood

      2. 5.1.2 Metal

      3. 5.1.3 Plastic

      4. 5.1.4 Other Furniture

    2. 5.2 By Type

      1. 5.2.1 Living Room Furniture

      2. 5.2.2 Dining Room Furniture

      3. 5.2.3 Bedroom Furniture

      4. 5.2.4 Kitchen Furniture

      5. 5.2.5 Other Furniture

    3. 5.3 By Distribution Channel

      1. 5.3.1 Home Centers

      2. 5.3.2 Flagship Stores

      3. 5.3.3 Specialty Stores

      4. 5.3.4 Online

      5. 5.3.5 Other Distribution Channels


    1. 6.1 Market Competion Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Ikea

      2. 6.2.2 Leen Bakker

      3. 6.2.3 Home24

      4. 6.2.4 Beliani

      5. 6.2.5 Meubella

      6. 6.2.6 Otto

      7. 6.2.7 Next direct

      8. 6.2.8 Hay Design*

    3. *List Not Exhaustive


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Frequently Asked Questions

The Netherlands Home Furniture Market market is studied from 2018 - 2027.

The Netherlands Home Furniture Market is growing at a CAGR of >4.5% over the next 5 years.

Ikea, Leen Bakker, Home24, Beliani, Meubella are the major companies operating in Netherlands Home Furniture Market.

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