
Japan Automotive OEM Coatings Market Analysis by Mordor Intelligence
The Japan Automotive OEM Coatings Market is expected to register a CAGR of greater than 4.5% during the forecast period.
- The driving factors that tend to the market growth include rising demand for electric and hybrid vehicles.
- On the flip side, shortages of semiconductors and other components are likely to negatively affect the demand for Auto OEM coatings consumption in the country.
- The growing options for bio-based coatings are further likely to provide opportunities for the studied market during the forecast period.
Japan Automotive OEM Coatings Market Trends and Insights
Increasing Demand for Electric and Hybrid Vehicles
- Japan is the world's third-largest automotive manufacturer, following China and the United States. The Japanese automobile market is dominated by domestic manufacturers such as Toyota, Nissan, Honda, Suzuki, and Mitsubishi.
- In Japan, the rising demand for electric vehicles is being driven by a high concentration of EV manufacturers, as well as increased environmental consciousness and concern about carbon emissions. Also, Electric Vehicles (EVs), Hybrid Electric Vehicles (HEV), and Plug-in Hybrid Electric Vehicles (PHEVs) are considered to be promising technology for reducing CO 2 emissions.
- Additionally, The Government of Japan (GOJ) has announced a goal: by 2035, all new automobiles sold will be environmentally friendly. As a result, Japanese automakers are pushing aggressively to increase EV sales. For Instance, In May 2022, Japanese industry leader Toyota released the bZ4X electric SUV, its first mass-produced EV model, in Japan. And Nissan Motor released the Ariya, an electric SUV.
- Furthermore, In 2021, EV car sales in Japan have grown compared to Other Vehicles. For Instance, According to the Japan Automobile Dealers Association (JADA), 3,675,650 new cars were sold in 2021, and 40.5 % were electric vehicles which is around a 4% increase compared to 2020. Thus, resulting in increasing demand for automotive OEM coatings.
- Also, The Govt is providing subsidies for the purchase of new electric vehicles. For Example, In 2021, the highest amount of eco-friendly car subsidies available per vehicle is 7,200 USD.
- Hence, the aforementioned facts and factors will likely result in a higher growth rate for automotive OEM coating during the forecast period.

Water-borne Coating Dominate the Market
- Although solvent-borne technology accounts for most of the market, it is predicted to grow slowly over the forecast period.
- Regulations governing VOC emissions from hazardous air pollutants contained in solvent-borne automotive OEM coatings such as toluene, xylene, ethylbenzene, and methyl ethyl ketone are one of the major factors limiting the expansion of solvent-borne automotive OEM coatings.
- Water-based automotive OEM coatings are becoming increasingly popular due to the continuously changing environmental regulations. Water-based coatings are constantly developing to provide the same performance as solvent-based coatings. For example, mild co-solvent reducers and additives are being developed to improve water-based coatings' performance and drying times.
- The increasing adoption of waterborne automotive coatings is due to their physical and chemical qualities, such as high chemical resistance, low processing temperature, and solvent-free formulations.
- Owing to above mentioned factor, waterborne technology is expected to grow significantly during the forecast period.

Competitive Landscape
The Japan Automotive OEM Coatings Market is consolidated, as the majority of the market share is divided among a few companies. Some of the key players in the market include (not in any particular order) Axalta Coating Systems, BASF SE, Nippon Paint Holdings Co., Ltd., PPG Industries Inc., and Kansai Paint CO. Ltd, among others.
Japan Automotive OEM Coatings Industry Leaders
Axalta Coating Systems, LLC
BASF SE
Nippon Paint Holdings Co., Ltd.,
PPG Industries Inc.,
Kansai Paint CO. Ltd
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
The recent developments about the major players in the market are being covered in the complete study.
Japan Automotive OEM Coatings Market Report Scope
OEM is the original manufacturer of the components of a vehicle. Automotive OEM coatings are used to manufacture automotive vehicles' body parts. The market is segmented by Resin Type, Technology, and End-User Industry. By resin, the market is segmented into acrylic, alkyd, polyurethane, epoxy, polyester, and other resins. By technology, the market is segmented into water-borne, solvent-borne, and other coating technologies. End-User Industry segments the market into passenger cars, commercial vehicles, and ACE. For each segment, the market sizing and forecasts have been done based on revenue (USD million).
| Epoxy |
| Acrylic |
| Alkyd |
| Polyurethane |
| Polyester |
| Other Resin Type |
| Water-borne |
| Solvent-borne |
| Others |
| Passenger Cars |
| Commercial Vehicles |
| ACE |
| Resin Type | Epoxy |
| Acrylic | |
| Alkyd | |
| Polyurethane | |
| Polyester | |
| Other Resin Type | |
| Technology | Water-borne |
| Solvent-borne | |
| Others | |
| End-user Industry | Passenger Cars |
| Commercial Vehicles | |
| ACE |
Key Questions Answered in the Report
What is the current Japan Automotive OEM Coatings Market size?
The Japan Automotive OEM Coatings Market is projected to register a CAGR of greater than 4.5% during the forecast period (2025-2030)
Who are the key players in Japan Automotive OEM Coatings Market?
Axalta Coating Systems, LLC, BASF SE, Nippon Paint Holdings Co., Ltd.,, PPG Industries Inc., and Kansai Paint CO. Ltd are the major companies operating in the Japan Automotive OEM Coatings Market.
What years does this Japan Automotive OEM Coatings Market cover?
The report covers the Japan Automotive OEM Coatings Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Japan Automotive OEM Coatings Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Japan Automotive OEM Coatings Market Report
Statistics for the 2025 Japan Automotive OEM Coatings market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan Automotive OEM Coatings analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.



