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Italy whey protein market segmented by Type (Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein), Application (Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food).
Italy Whey Protein Market is projected to grow at a CAGR of 5.27% during the forecast period 2020 - 2025.
The scope of the Italy whey protein market includes the segmentation of whey protein by Type under Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein. Further segmentation has been done on the basis of Application under Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food.
|Whey Protein Concentrate|
|Whey Protein Isolate|
|Hydrolyzed Whey Protein|
|Sports and Performance Nutrition|
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The production of whey protein powder has been surging in the region in the past few years and is expected to continue in the same way in the forecast period. The demand for dairy alternatives has increased among the lactose intolerant adults in the European region. Also, the expanding food industry in the country experienced a demand for high-quality protein ingredients from consumers, in turn, driving the market for whey protein in the region. Following the driving trends, the production of whey powder is expected to cross 2 million tons in the European Union in the forecast period.
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Growing demand from the health, performance and sports industry has led to significant growth of the whey protein-based product market. At the same time, food-processing industries are using whey protein for the manufacturing of health drinks. In Italy, the growing middle-class population and economic growth have led to an increase in the consumption rate of health drinks. Awareness among the mass to be fit and remain in shape, along with enhancing the body immunity, has lead to significant growth in demand for whey protein in urban areas. This increase in the number of muscle and fitness enthusiasts has prompted a growing consumer demand for protein sports beverages, specialized nutritional drinks, nutritional snack bars, and other products, which are designed to optimize athletic performance.
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The key players in Italy whey protein market with their product portfolio; research & development, strategic initiatives and commitment towards meeting consumer demands play a major role in maintaining market stability. Some of the major key players in the market are Arla Foods, Carbery Group, Glanbia Plc, Lactalis Ingredients, Meggle Group, Fonterra Co-operative Group among others.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Whey Protein Concentrate
5.1.2 Whey Protein Isolate
5.1.3 Hydrolyzed Whey Protein
5.2.1 Sports and Performance Nutrition
5.2.2 Infant Formula
5.2.3 Functional/Fortified Food
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Arla Foods
6.4.2 Carbery Group
6.4.3 Glanbia Plc
6.4.4 Lactalis Ingredients
6.4.5 Meggle Group
6.4.6 Fonterra Co-operative Group
6.4.7 Hilmar Cheese Company
7. MARKET OPPORTUNITIES AND FUTURE TRENDS