Whey Protein in Italy Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Italy's Whey Protein Market is Segmented by Type (whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein), Application (sports and Performance Nutrition, Infant Formula, and Functional/Fortified Food). The Report Offers the Market Size in Value Terms in USD Million and in Volume Terms in Tons for all the Above-Mentioned Segments.

Italy Whey Protein Market Size

Italy Whey Protein Market Summary
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Italy Whey Protein Market Analysis

The Italy Whey Protein Market size is estimated at USD 32.83 million in 2025, and is expected to reach USD 43.75 million by 2030, at a CAGR of 5.91% during the forecast period (2025-2030).

  • The whey protein market in Italy is mainly driven by highly matured sports nutrition and functional beverage ingredients. The essential objective of whey protein supplements is to improve muscle growth and development. Eating whey protein supplements before the workout enhances muscle recovery, as it increases the free amino acids in the body. The increasing number of health & fitness clubs/centers facilitates the growth of the whey protein market in the country.
  • According to the National Union of Chambers of Commerce, Industry, Crafts, and Agriculture (Italian: Unione Nazionale delle Camere di Commercio, Industria, Artigianato e Agricolture (Unioncamere)) report, the number of gyms in the Lazio region of Italy rose by 39.5% from 2014 to 2020. The Italian population is more inclined towards ancestral and original foods, making them prefer raw or freshly prepared cheese over the Whey supplement, in turn resulting in a slower market growth rate.
  • Furthermore, rising awareness among the masses to be fit and remain in shape, along with enhancing the body's immunity, is anticipated to drive the demand for whey protein in the region. The increasing number of muscle and fitness enthusiasts has boosted a growing consumer demand for protein sports beverages, specialized nutritional drinks, and nutritional snack bars. This is anticipated to help the product gain traction in the fitness care segment during the estimated timeframe.
  • Food and beverage manufacturers are increasingly incorporating functional whey protein into their packaged products. This shift in formulation is driven by evolving consumer preferences, primarily because whey protein offers a compelling advantage-it can effectively substitute high-fat and costly ingredients like cream cheese, milk, and butter. Moreover, the inclusion of whey protein allows manufacturers to retain the authentic appearance, flavor, and texture of their products. This adaptation has the potential to generate a notable uptick in product demand within the country.

Italy Whey Protein Industry Overview

The key players in Italy's whey protein market, with their product portfolio, research & development, strategic initiatives, and commitment to meeting consumer demands, play a major role in maintaining market stability. Some of the major key players in the market are Arla Foods, Agrial Enterprise, Glanbia Plc, Lactoprot Deutschland, and Koninklijke FrieslandCampina N.V., among others.

Italy Whey Protein Market Leaders

  1. Arla Foods

  2. Glanbia Plc

  3. Lactoprot Deutschland GmbH

  4. Agrial Enterprise

  5. FrieslandCampina N.V.

  6. *Disclaimer: Major Players sorted in no particular order
Italy Whey Protein Market Concentration
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Italy Whey Protein Market News

  • July 2022: Myprotein, operating in Italy, entered into a partnership with the startup Perfect Day Inc., a producer of protein ingredients, to introduce Whey Forward. This product boasts 20 grams of protein per serving and is positioned to meet the nutritional requirements of Impact Whey.
  • August 2021: Arla Foods unveiled its innovative whey protein ingredient solution, Nutrilac CH-7694. This groundbreaking product is designed to streamline the cream cheese manufacturing process, reducing it to just 30 minutes, all while increasing overall yield. Arla Foods anticipates a positive impact on its global whey protein sales, including the Italian market.
  • July 2021: MILEI GmbH, a wholly-owned subsidiary of Morinaga, established in 1972 as a Japan-Germany joint venture, proudly inaugurated its new facility for the commercial production of its entire product portfolio. This joint venture is committed to serving the entire European market, including the demand in Italy.

Italy Whey Protein Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increasing demand for sports nutritional supplements
  • 4.2 Market Restraints
    • 4.2.1 Rising demand for plant-based protein
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Whey Protein Concentrate
    • 5.1.2 Whey Protein Isolate
    • 5.1.3 Hydrolyzed Whey Protein
  • 5.2 Application
    • 5.2.1 Sports and Performance Nutrition
    • 5.2.2 Infant Formula
    • 5.2.3 Functional/Fortified Food

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Arla Foods
    • 6.3.2 Carbery Group
    • 6.3.3 Glanbia Plc
    • 6.3.4 Lactalis Ingredients
    • 6.3.5 Meggle Group
    • 6.3.6 Morinaga Milk Industry Co. Ltd
    • 6.3.7 MEGGLE GmbH & Co. KG
    • 6.3.8 Agrial Enterprise
    • 6.3.9 Koninklijke FrieslandCampina N.V.
    • 6.3.10 Lactoprot Deutschland GmbH
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Italy Whey Protein Industry Segmentation

Whey protein is a powdered form of protein sourced from whey. 

The scope of the Italy whey protein market includes the segmentation of whey protein by type under whey protein concentrate, whey protein isolate, and hydrolyzed whey protein. Further segmentation has been done on the basis of applications under sports and performance nutrition, infant formula, and functional/fortified food. 

The market sizing has been done in value terms in USD and in volume terms in tons for all the abovementioned segments.

Type Whey Protein Concentrate
Whey Protein Isolate
Hydrolyzed Whey Protein
Application Sports and Performance Nutrition
Infant Formula
Functional/Fortified Food
Type
Whey Protein Concentrate
Whey Protein Isolate
Hydrolyzed Whey Protein
Application
Sports and Performance Nutrition
Infant Formula
Functional/Fortified Food
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Italy Whey Protein Market Research FAQs

How big is the Italy Whey Protein Market?

The Italy Whey Protein Market size is expected to reach USD 32.83 million in 2025 and grow at a CAGR of 5.91% to reach USD 43.75 million by 2030.

What is the current Italy Whey Protein Market size?

In 2025, the Italy Whey Protein Market size is expected to reach USD 32.83 million.

Who are the key players in Italy Whey Protein Market?

Arla Foods, Glanbia Plc, Lactoprot Deutschland GmbH, Agrial Enterprise and FrieslandCampina N.V. are the major companies operating in the Italy Whey Protein Market.

What years does this Italy Whey Protein Market cover, and what was the market size in 2024?

In 2024, the Italy Whey Protein Market size was estimated at USD 30.89 million. The report covers the Italy Whey Protein Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Whey Protein Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on: June 26, 2024

Italy Whey Protein Industry Report

Statistics for the 2025 Italy Whey Protein market share, size and revenue growth rate, created by Mordor Intelligenceâ„¢ Industry Reports. Italy Whey Protein analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Whey Protein Market in Italy Report Snapshots

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