Italy Home Furniture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Italy Home Furniture Market is segmented by Material (Wood, Metal, Plastic, and Other Furniture), by Type (Kitchen Furniture, Living-room, and Dining-room Furniture, Bedroom Furniture, and Other Furniture), and by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others).

Italy Home Furniture Industry Overview

Italy home furniture market
Study Period: 2019 - 2028
CAGR: > 3 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Italy Home Furniture Market Analysis

Lockdowns in European nations owing to Covid-19 have disrupted numerous economic activity and harmed the supply chain of home furniture industry. Although some nations are gradually resuming operations, factories remain shuttered or are not working at full capacity. As a result, supply to European importers have been seriously impacted, and they are already seeking for alternative sources.

The furniture business is critical to the Italian economy. Italy is one of the world's major furniture exporters and the world's fourth largest furniture maker. Some of the primary causes driving the expansion of the Italian home furniture sector are an increase in per capita GDP, an increase in households, and urbanisation.

The country is well-known for the high quality of its furniture and is one of the major makers of home furnishings in the European Union. Living/dining room furniture is one of the most popular types of home furnishings in the country.

Exports account for a major share of the total production of Italian furniture production. "Made in Italy" has become a trademark that is recognized by foreign retailers and consumers all over the world. The key factors of this success are large investments in design, a business model based on industrial districts, and a high propensity to export. The top two markets for Italian exports are France and Germany. Some of the other prominent export regions of Italian furniture products include the Asia- Pacific region, followed by The United States, and Canada.

Italy Home Furniture Industry Segments

A complete background analysis of the industry, which includes a qualitative and quantitative assessment of the market, emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report. The report also covers the competitive landscape of the industry which provides details about the key players present in the market. The Italy Home Furniture Market is segmented by Material (Wood, Metal, Plastic, and Other Furniture), by Type (Kitchen Furniture, Living-room, and Dining-room Furniture, Bedroom Furniture, and Other Furniture), and by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others).

By Material
Other Furniture
By Type
Living Room Furniture
Dining Room Furniture
Bedroom Furniture
Kitchen Furniture
Other Furniture
By Distribution Channel
Supermarkets & Hypermarkets
Specialty Stores
Other Distribution Channels

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Italy Home Furniture Market Trends

This section covers the major market trends shaping the Italy Home Furniture Market according to our research experts:

E-Commerce Sales in the Furniture Industry is growing in Italy

Italy is the 13th largest E-commerce market, with the market growing by about 18% in 2020, with the Italian eCommerce market contributing to the worldwide growth rate of 15% in 2020.The internet's role grew in importance, providing consumers with the ability to buy at cheaper prices and with a greater choice of options to pick from. Furniture is slowly but steadily becoming a dominant industry of Italian e-commerce.

In 2020, the value of e-commerce for furniture and appliances was approximately USD 3.2 billion, and it is likely to expand further in the following years.,,, and are among the largest e-commerce home furnishings websites in Italy.

Italy Home Furniture 1

Specialized Retailers Dominate the Market

The home furniture sales in Italy are dominated by specialist channels. The independent retailers such as IKEA and Bo-Concept have a stronghold in the market and control a significant market share. New store openings and acquisitions drive growth in the specialty sector. New stores generally open in parallel to new shopping center developments. Over the years, specialty retailers have grown into large-scale retail chains but are now facing stiff competition from multiple fronts, including online retailers and mass merchants.

Multibrand stores are also very common in Italy unlike other regions in the world. The country has around 2000 multibrand stores selling luxury/high-end and well as low-end home furniture products. Some of the prominent Italian multi-brand stores are Interni, Salvioni, and Mollura. 

Italy home furniture trend 2

Italy Home Furniture Market Competitor Analysis

The Italian home furniture market is fragmented with players such as Natuzzi, Molteni, Scavolini, and Poltrona Frau. Due to the intensifying competition from international companies, the players are making use of 3D technologies such as providing 3D tools to display model furniture designs by graphic designers on their websites. This can help companies maintain their dominant positions in the market.

Italy Home Furniture Market Top Players

  1. B&B Italia

  2. IKEA

  3. Natuzzi Italia

  4. Poltrona Frau

  5. Kartell

*Disclaimer: Major Players sorted in no particular order


Italy Home Furniture Market Recent Developments

  • In 2021, B&B Italia and Technogym innovation launched unique design know-how to investigate the impact of new healthy habits into the design of interiors, following the transformation of homes into multifunctional spaces for living, working, and practicing self-improvement. B&B Italia and Technogym also host a weekly programme of activities and talks featuring renowned designers such as Woody Yao and Maha Kutay from Zaha Hadid Architects, Technogym trainers and wellness opinion leaders, to promote the mutual commitment to elevate the experience of wellness at-home.
  • In 2021, Natuzzi rebranded its highpoint showroom into a multi-tenant building housing the largest exhibition space dedicated to a curated selection of Italian design home furnishings at the Market. The ship is now rebranded Casa Italia. Natuzzi Italia and Natuzzi Editions will anchor the first floor and are excited to welcome eight new exhibitors this fall.

Italy Home Furniture Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Porters Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on Technological Innovations in the Furniture Industry

    7. 4.7 Impact of COVID 19 on the Market


    1. 5.1 By Material

      1. 5.1.1 Wood

      2. 5.1.2 Metal

      3. 5.1.3 Plastic

      4. 5.1.4 Other Furniture

    2. 5.2 By Type

      1. 5.2.1 Living Room Furniture

      2. 5.2.2 Dining Room Furniture

      3. 5.2.3 Bedroom Furniture

      4. 5.2.4 Kitchen Furniture

      5. 5.2.5 Other Furniture

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets & Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Online

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Market Competion Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Kartell

      2. 6.2.2 IKEA

      3. 6.2.3 B&B Italia

      4. 6.2.4 Poliform

      5. 6.2.5 Minotti

      6. 6.2.6 Molteni & Company

      7. 6.2.7 Luxury Living Group

      8. 6.2.8 Friul IntangLi

      9. 6.2.9 Natuzzi Italia

      10. 6.2.10 Poltrona Frau

      11. 6.2.11 PoltroneSofa

      12. 6.2.12 Scavolini

      13. 6.2.13 Calligaris

    3. *List Not Exhaustive


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Italy Home Furniture Market Research FAQs

The Italy Home Furniture Market is studied from 2019 - 2028.

The Italy Home Furniture Market is growing at a CAGR of >3% over the next 5 years.

B&B Italia, IKEA, Natuzzi Italia, Poltrona Frau, Kartell are the major companies operating in Italy Home Furniture Market.

Italy Home Furniture Industry Reports

In-depth industry statistics and market share insights of the Italy Home Furniture sector for 2020, 2021, and 2022. The Italy Home Furniture research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Italy Home Furniture report PDF.

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