| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 3.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Italy Automotive OEM Coatings Market Analysis
The Italy Automotive OEM Coatings Market is expected to register a CAGR of greater than 3.5% during the forecast period.
The market was negatively impacted by COVID-19 in 2020. However, the market has now been estimated to have reached pre-pandemic levels and is expected to grow steadily in the future.
- The government's involvement in introducing tax benefits, initiatives, policies, and incentives and the increasing consumer preference is driving the Italy automotive OEM market.
- With supply chain disruptions post-COVID-19, the shortage of semiconductors has created a hindrance in automotive OEM production, thus becoming a restraint for the automotive OEM coatings market.
- As the government is focussing on reducing dependency on fossil-based energy and stricter fuel-efficiency rules, the demand for hybrid and electric vehicles is expected to increase, thus creating opportunities for automotive OEM coatings in the forecast period.
Italy Automotive OEM Coatings Market Trends
Government Involvement to Boost Market Growth
- The automobile sector is facing an upstream downstream in the market, and supply chains across Italy have a significant impact. While semiconductor shortages are improving slightly, the negative growth is to have an impact till the latter half of 2022 and is expected to recover by 2023.
- Italy Automotive OEM passenger vehicles production volume declined by around 2% to 4,42,432 units as compared to 4,51,826 units produced in 2020. To strengthen the industry, the government is taking several initiatives to support the recovery. Several investments have been made to support the automotive OEM sector in Italy.
- With a significant focus on sustainable solutions, including electric and hybrid vehicles, a positive shift toward EV production is increasing. With a focus on automobile standards, the government is implementing various policies and initiatives, launching incentives and funding programs to reduce dependency on petrol and diesel vehicles in the region.
- For instance, in 2022, Italy witnessed significant growth in electric vehicle registrations. This is because of the support offered by the government in the name of commercial grants, which are given to EV owners who purchased their vehicles between January 1, 2021, and December 31, 2021. The tax benefits included exemption from paying ownership tax for five years and a 75% reduction in tax afterward.
- Moreover, in 2022, the Italian government has planned to offer around EUR 6000 subsidy to consumers planning new electric car purchases. This is in line with achieving zero-emission mobility in the country.
- Moreover, to reduce semiconductor shortage, in 2022, Italy is in agreement to sign a deal of around USD 5 billion with Intel to build an advanced semiconductor packaging and assembly plant in the country, thus, catering to the demand for semiconductor shortage in the country.
- Therefore owing to the above-mentioned incentives and investments, the automotive OEM market in Italy is likely to grow in the forecast period.
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Lower VOC Coatings on the Rise
- Although solvent-borne technology accounts for most of the market, it is predicted to slowly reduce over the forecast period.
- Regulations governing VOC emissions from hazardous air pollutants contained in solvent-borne automotive OEM coatings such as toluene, xylene, ethylbenzene, and methyl ethyl ketone are one of the major factors limiting the expansion of solvent-borne automotive OEM coatings.
- Water-based automotive OEM coatings are becoming increasingly popular due to their environmental friendliness, durability, and performance efficiency. Water-borne automotive OEM coatings are those in which water is used as the diluent or vehicle for the film-forming resins. Water-borne coatings have low volatile organic compounds (VOC) and high solid levels. They offer good durability, chemical resistance, and color retention.
- For instance, mild co-solvent reducers and additives are being developed to improve water-based coatings' performance and drying times.
- Moreover, water-borne acrylic alkyd hybrids provide good clean-up and low VOC levels, along with good leveling and durability. The trend is to reduce the content of coalescing and process solvents more, often targeting close to zero VOC to meet regulatory demands in the critical OEM market, which includes passenger vehicles, heavy trucks, and light commercial vehicles, among others.
- The increasing adoption of waterborne automotive coatings is due to their physical and chemical qualities, such as high chemical resistance, low processing temperature, and solvent-free formulations.
- Owing to the above-mentioned factors, waterborne technology is expected to grow significantly during the forecast period.
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Italy Automotive OEM Coatings Industry Overview
The Italian automotive OEM coatings market is consolidated in nature. Some of the major players in the market (not in any particular order) include RPM International Inc., AkzoNobel NV, Axalta Coatings Systems, BASF SE, and PPG Industries Inc., among others.
Italy Automotive OEM Coatings Market Leaders
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RPM International Inc.
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AkzoNobel N.V.
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Axalta Coatings System
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BASF SE
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PPG Industries, Inc.
- *Disclaimer: Major Players sorted in no particular order
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Italy Automotive OEM Coatings Market News
- May 2022: BASF has launched new automotive coatings ColorBrite Airspace Blue ReSource basecoat based on biomass. The company is aiming to increase its sustainable product portfolio in European Region.
- March 2022: PPG acquired the Arsonisi powder coatings manufacturing facility in Milan, Italy, to increase the product portfolio in powder coatings in the European region. The company is planning to boost the powder coatings product development in the region.
Italy Automotive OEM Coatings Industry Segmentation
OEM is the original manufacturer of the components of a vehicle. Automotive OEM coatings are used in the manufacture of automotive vehicles' body parts.
The automotive OEM coatings market is segmented by resin, layers, vehicle type, and geography. By resin, the market is segmented into acrylic, alkyd, polyurethane, epoxy, polyester, and other resin. By technology, the market is segmented into water-borne, solvent-borne, powder, and other coating technologies. By application, the market is segmented into passenger cars, commercial vehicles, and ACE. For each segment, the market sizing and forecasts have been done on the basis of revenue. (USD million)
| Application | Passenger Cars |
| Commercial Vehicles | |
| ACE | |
| Technology | Waterborne |
| Solvent-borne | |
| Other Technologies | |
| Resin | Acrylic |
| Epoxy | |
| Alkyd | |
| Polyurethane | |
| Polyester | |
| Other Resins |
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Italy Automotive OEM Coatings Market Research FAQs
What is the current Italy Automotive OEM Coatings Market size?
The Italy Automotive OEM Coatings Market is projected to register a CAGR of greater than 3.5% during the forecast period (2025-2030)
Who are the key players in Italy Automotive OEM Coatings Market?
RPM International Inc., AkzoNobel N.V., Axalta Coatings System, BASF SE and PPG Industries, Inc. are the major companies operating in the Italy Automotive OEM Coatings Market.
What years does this Italy Automotive OEM Coatings Market cover?
The report covers the Italy Automotive OEM Coatings Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Automotive OEM Coatings Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Italy Automotive OEM Coatings Industry Report
Statistics for the 2025 Italy Automotive OEM Coatings market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Automotive OEM Coatings analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
