Hypochlorite Bleaches Market - Growth, Trends, and Forecast (2019 - 2024)

The market is segmented by Product (Sodium Hypochlorite, Calcium Hypochlorite, Lithium Hypochlorite, and Potassium Hypochlorite), Application (Pulp and Paper, Disinfectants, Textiles, Laundry Bleach, Aquaculture, and Other Applications), and Geography.

Market Snapshot

Hypochlorite Ble
Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America

Key Players:

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Market Overview

The hypochlorite bleaches market is expected to register a CAGR of over 3%, during the forecast period (2019-2024). The major factors driving the market studied include increasing demand for paper and paperboards in emerging economies. Preference for hydrogen peroxide bleaching is expected to significantly hinder the growth of the market studied.

  • North America is expected to dominate the global market, during the forecast period.
  • Increasing demand from the aquaculture industry is likely to act as an opportunity in the future.

Scope of the Report

The hypochlorite bleaches market report includes:  

Sodium Hypochlorite
Calcium Hypochlorite
Lithium Hypochlorite
Potassium Hypochlorite
Pulp and Paper
Laundry Bleach
Other Applications
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Rising Demand from Pulp and Paper Application

  • Paper finds application in an array of industries, ranging from newsprint, writing papers, to tissue papers.
  • Paperboard is mainly used in packaging applications, such as containerboard and carton board/boxboards.
  • The increasing demand for better packaging across the world, especially in countries, such as China and the United States, is expected to propel the growth of the market for hypochlorite bleaches.
  • The United States, Japan, and China are expected to hold the top three positions, respectively, in the paper and paperboard production.
  • The paper industry in Japan is also expected to continue to be the main driving force for the steady growth of the global paper industry. Such factors may drive the demand for hypochlorite bleaches for pulp and paper application, in the coming years.
Hypochlorite Ble

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China to Dominate the Demand in the Asia-Pacific Region

  • China is one of the leading paper producing countries, globally. The paper and board production heavily relies on used paper, such as old corrugated containers (OCC), old newspapers and magazines (ONP/ OMG), and mixed paper grades as feedstock. Such growth is driving the demand for the market studied.
  • The growth of the textile industry in the country is fueled by a sharp increase in the production of garments, home textiles, and chemical fiber. Hence, with such growth in the textile industry, the demand for sodium hypochlorite is expected to increase from the domestic textile industry.
  • Additionally, the disinfectants industry of the country has been growing at a high rate from the last two years, while also expanding the production and distribution of the same. This is likely to propel the application of hypochlorite bleaches for disinfectant, during the forecast period. 
  • Furthermore, countries, such as India and Japan, have been contributing to the growth of the market studied. This is expected to further drive the demand for hypochlorite bleaches, over the forecast period.
Hypochlorite Ble

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Competitive Landscape

The hypochlorite bleaches market is partially fragmented in nature. Some of the major players of the market studied include Nouryon, Inovyn, Arkema, and Aditya Birla Chemicals, among others.  

Major Players

  1. Nouryon
  2. Inovyn
  3. Arkema
  4. Aditya Birla Chemicals

* Complete list of players covered available in the table of contents below

Hypochlorite Ble

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increasing Demand for Paper and Paper Boards in Emerging Economies

      2. 4.1.2 Other Drivers

    2. 4.2 Restraints

      1. 4.2.1 Preference to Hydrogen Peroxide Bleaching

      2. 4.2.2 Other Restraints

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porters Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

    5. 4.5 Regulatory Policy Analysis


    1. 5.1 Product

      1. 5.1.1 Sodium Hypochlorite

      2. 5.1.2 Calcium Hypochlorite

      3. 5.1.3 Lithium Hypochlorite

      4. 5.1.4 Potassium Hypochlorite

    2. 5.2 Application

      1. 5.2.1 Pulp and Paper

      2. 5.2.2 Disinfectants

      3. 5.2.3 Textiles

      4. 5.2.4 Laundry Bleach

      5. 5.2.5 Aquaculture

      6. 5.2.6 Other Applications

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.3.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.3.3 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. France

        5. Rest of Europe

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Aditya Birla Chemicals

      2. 6.4.2 Arkema

      3. 6.4.3 Odyssey Manufacturing Co.

      4. 6.4.4 COVENTYA Group

      5. 6.4.5 Sigma-Aldrich Corporation

      6. 6.4.6 Olin Corporation

      7. 6.4.7 Ecoviz Kft

      8. 6.4.8 Occidental Chemical Corporation (OxyChem)

      9. 6.4.9 JSC AVANGARD

      10. 6.4.10 Electrolytic Technologies

      11. 6.4.11 Shijiazhuang Xinlongwei Chemical Co. Ltd

      12. 6.4.12 Shouguang Tianwei Chemical Co. Ltd

      13. 6.4.13 Inovyn

      14. 6.4.14 Tianjin Yufeng Chemical Co. Ltd

      15. 6.4.15 Tosoh Corporation

      16. 6.4.16 Union Overseas Enterprise Ltd

      17. 6.4.17 Nouryon

      18. 6.4.18 H. Krevit & Company

    5. *List Not Exhaustive

    1. 7.1 Increasing Demand from the Aquaculture Industry

**Subject to Availability

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