In 2012, the production of passenger cars in Europe was nearly 15 million which represented more than 23% of the total passenger cars produced in the world. The usage of touch screen is increasing in the cars, with the passengers being able to control multiple functions with the screen. It has made the car manufacturers save a lot of space by removing unnecessary buttons with the touch screen. It has also added a lot of aesthetic appeal to the cars. So with the growing number of cars using touch screens, the demand for touch screen controller is also increasing.
Touch screen displays are in huge demand across the world. First, given boost by iPhones and iPads, demand for touchscreen has been rising exponentially with almost every vendor launching its own version of smart devices. This growth is driving the touch screen controller market, with increasing application of touch screen across the industries.
Touch can be enabled on any device and hence this market is highly fragmented. But still consumer electronics contributes maximum to the market in terms of revenues and shipments. At present, the market has two types of touch screen controllers: resistive and capacitive. Capacitive touch screen controllers are in huge demand as compared to resistive one as they are more easy to use.
Some of the major vendors mentioned in the report are Atmel, STMicroelectronics, Cypress, Microchip and Texas Instruments.
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