Europe Stevia Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Stevia Market report is segmented by Form (Powder, Liquid, and Leaf); by Application (Bakery, Dairy Food Products, Beverages, Dietary Supplements, Confectionery, and Others); by Geography.

Market Snapshot

Europe Stevia Market - Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 7.5 %

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Market Overview

Europe Stevia Market is anticipated to grow at a CAGR of 7.5% during the forecasted period (2020-2025).

  • The market is driven by the growing vegan population coupled with the growing demand for natural ingredients in the region.
  • Consumers are very sensitive to sugar reduction claims on product labels. With a growing number of diabetics and calorie-watching consumers, the demand for sugar alternatives has exhibited an unprecedented rise.
  • The growing sports nutrition product and health drink market would provide a further boost to the industry’s growth. Food & beverage, healthcare, and personal care industries create opportunities for a prospering market for Stevia.

Scope of the report

Europe Stevia Market report is segmented by Form into Powder, Liquid, and Leaf. The market is segmented by Application into Bakery, Dairy Food Products, Beverages, Dietary Supplements, Confectionery, and Others. The market is also segmented by Geography into the United Kingdom, Germany, Spain, France, Italy, Russia, Rest of Europe.

By Form
By Application
Dairy Food Products
Dietary Supplements
United Kingdom
Rest of Europe

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Key Market Trends

Growing Demand For Plant Based Ingredients

The consumption of sweeteners in Europe has been steadily increasing over the last decades. People have tried to limit sugar intake by using alternative sweeteners. European consumer attitudes and knowledge towards plant-based diets have been growing in the years. As a result, the demand for natural sweeteners with low calorific value, an acceptable taste and healthy qualities that could replace saccharose is increasing. The unceasing innovation and developments in the sweetener market have been tapping the emerging food and beverage industries. Moreover, the rising vegan population in the countries remain the primary factor boosting the market studied. Acknowledging the scenario, ingredient manufacturers are increasingly introducing products, and product manufacturers are increasingly incorporating them into products.

Europe Stevia Market - 1

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Europe Holds A Major Share In The Market

An increase in health-conscious consumers and the introduction of a sugar tax in the UK has led to an increase in new product launches with stevia, companies such as PureCircle have increased its production capacity in the United Kingdom for stevia sweeteners to meet the rising demand for the sugar-free alternative. Moreover, there is growing interest in new ingredients like stevia leaf extract that provide sweetness from natural sources among Britishers, which is leading food and beverage companies in the country to infuse them in their variety of product portfolios, which inculcates healthy ingredients. One such development was made by Coca Cola, where it introduced Coca-Cola Life in September 2014, a lower-calorie cola sweetened with a blend of sugar and naturally sourced stevia leaf extract (as per the company source, a 330-ml can of Coca-Cola Life contains 89 calories).

Europe Stevia -

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Competitive Landscape

Europe stevia market is concentrated among a few international players. The leading participants including Cargill, Pure Circle, Tate & Lyle, ADM, Ingredion accounting for a major share of the market. The major players have vast product lines and geographical reach which gives them an upper hand.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Liquid

      2. 5.1.2 Powder

      3. 5.1.3 Leaf

    2. 5.2 By Application

      1. 5.2.1 Bakery

      2. 5.2.2 Dairy Food Products

      3. 5.2.3 Beverages

      4. 5.2.4 Dietary Supplements

      5. 5.2.5 Confectionery

      6. 5.2.6 Others

    3. 5.3 Geography

      1. 5.3.1 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Cargill Inc.

      2. 6.4.2 Ingredion Inc.

      3. 6.4.3 Tate & Lyle

      4. 6.4.4 The Archer Daniels Midland Company

      5. 6.4.5 PureCircle

      6. 6.4.6 GLG LIFE TECH CORP

      7. 6.4.7 STEVIAL

      8. 6.4.8 Tereos S.A

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Stevia Market market is studied from 2016 - 2026.

The Europe Stevia Market is growing at a CAGR of 7.5% over the next 5 years.

Cargill Inc., Ingredion Inc., ADM, PureCircle are the major companies operating in Europe Stevia Market.

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