| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 5.00% |
| Market Concentration | Medium |
Major Players_-_Copy.webp "Europe Steam Room Market Major Players") *Disclaimer: Major Players sorted in no particular order |
Europe Steam Room Market Analysis by Mordor Intelligence
The Europe Steam Room Market is expected to register a CAGR of less than 5% during the forecast period.
The COVID-19 pandemic had a negative impact on gyms and spa services. However, after the easing of lockdown restrictions, the market experience growth, which may continue in the coming years with the introduction of new products and innovation.
People use hot steam rooms for leisure and to treat certain medical issues. They are frequently found in spas or gyms. A water-filled generator pumps steam into a small area, creating a steam chamber where people can sit and inhale moist air. Although the temperatures of steam rooms might fluctuate, steam rooms are normally kept at about 110°F. Saunas and steam rooms share similarities, as they both provide benefits to health. However, they differ in the type of heat they offer. Saunas use dry heat, typically from hot rocks or a closed burner.
Ancient Greek and Roman cultures were among the first to use steam rooms for bathing. Turkish baths in Europe also provide a similarly warm and humid environment for relaxation. Modern steam rooms are heated, enclosed areas that produce steam and are frequently used to promote relaxation and recovery after exercise. They are frequently heated at a lower temperature than typical saunas, between 40 °C and 50 °C. Steam rooms can be a better option for someone who finds the heat of a regular sauna a little too intense. Steam rooms can aid with relaxation, better skin health, and post-workout recuperation, among other things. Other advantages of taking a bath in a steam room include better heart health, maximized recovery after exercise, detoxifying results, reduced clogging, stress reduction and better sleep, pain and discomfort relief, and better blood circulation.
Europe Steam Room Market Trends and Insights
Rising Spending Capacities of Consumers Driving the Market
In the past few years, there has been a significant change in millennials' rising disposable income, purchasing power, and spending habits. Due to growing urbanization and lifestyle changes, consumer behavior and patterns have changed. Their emphasis on social health is supported by rising expenses on healthy products due to higher incomes. This age group considers saunas and spas essential. With more millennials willing to spend money on their lifestyle, the sauna and spa sector is expected to expand in the future.
The sedentary lifestyles of working professionals, growing urbanization, and busy schedules pose serious health risks. To maintain and boost productivity, good physical and mental health is essential. One of the factors driving the demand for steam room services and, consequently, the market significantly is the rising use of gyms, saunas, and spa services by the expanding geriatric population.
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Increasing Per Capita Expenditure on Health and Wellness Products is Driving the Demand for Steam Rooms
Steam bathing is a very old custom that is practiced by many cultures throughout the world. Steam baths and hot springs were popular among ancient Greeks and Romans. Native Americans also used steam and sweating as preventative health measures. In Finland, sauna and steam therapy are becoming very common. There are special health advantages to steam rooms, such as reducing clogging, enhanced skin health, blood pressure reduction, better blood circulation, reduction of bronchitis symptoms, exercise recovery, relaxation, and reduced joint rigidity.
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Competitive Landscape
The steam room market in Europe is very fragmented. The competition for established market players is anticipated to increase as new players enter the industry. Key players are focusing on delivering unique and personalized services designed to attract more clients. Personalization is dependent on variables like the products utilized and the length of the service, among others. Some of the major players include KLAFS Group, Harvia PLC, TyloHelo Oy, Duravit, and Physiotherm.
Europe Steam Room Industry Leaders
KLAFS Group
Harvia PLC
TyloHelo Oy
Duravit
Physiotherm
Narvi Oy
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- In August 2022, Mr. Rainer Kunz, the managing director of EOS Group, sold a 21.4% minority stake in the German business to Harvia PLC. The cost of the purchase is EUR 19.5 million. Following the deal, Harvia now owns all of EOS Group's German activities.
- In March 2022, KLAFS received three consecutive "Brand of the Century" awards. The market leader in saunas appeared in the acclaimed illustrated book "German Standards - Businesses of the Century 2022" by the ZEIT publishing company, which showcases over 200 exceptional brands. Following the recognition in 2016 and 2019, KLAFS has been listed as a strong leading brand in the popular brand book for the third time in 2022. The review process for award recipients is open and aggressive. Each brand is only eligible for one award based on the product type.
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Europe Steam Room Market Report Scope
Saunas and steam rooms share similarities. Both suggest that sitting in a small, warm space will be beneficial to your health. The type of heat they offer is where there is a significant difference. Dry heat, typically from hot rocks or a closed burner, is used in saunas. A generator that heats water to a rolling boil is used to heat steam.
The European Steam Room Market is Segmented by Type (Infrared and Conventional), End User (Residential and Commercial), and Country (Germany, United Kingdom, France, Italy, and the Rest of Europe). The report offers Market size and forecasts for Europe Steam Room Market in value (USD Million) for all the above segments.
Type
| Infrared |
| Conventional |
End User
| Residential |
| Commercial |
Country
| Germany |
| United Kingdom |
| France |
| Italy |
| Rest of Europe |
| Type | Infrared |
| Conventional | |
| End User | Residential |
| Commercial | |
| Country | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Rest of Europe |
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Key Questions Answered in the Report
What is the current Europe Steam Room Market size?
The Europe Steam Room Market is projected to register a CAGR of less than 5% during the forecast period (2025-2030)
Who are the key players in Europe Steam Room Market?
KLAFS Group, Harvia PLC, TyloHelo Oy, Duravit, Physiotherm and Narvi Oy are the major companies operating in the Europe Steam Room Market.
What years does this Europe Steam Room Market cover?
The report covers the Europe Steam Room Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Steam Room Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Europe Steam Room Market Report
Statistics for the 2025 Europe Steam Room market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Steam Room analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
