Asia-Pacific is one of the fastest growing economies in the world. Countries from around the world are investing in this region. New companies from the region are taking the markets by storm. There is cut-throat competition in the market between home-grown and foreign companies to capture the market. This is where advertisement helps the companies to capture the imagination of the consumers. Digital signage helps in making the advertisements more popular. Therefore, the digital signage market is expected to grow in this region in the future.
Communication has become an important aspect in every field. With the advancements in technology, this has changed the way companies are communicating with their customers. One such way that has seen tremendous growth is signage, which is used to provide information. Digital signage, a subset of signage, uses advanced methods like LCD, LED, OLED, and projections to display content such as digital images, video, streaming media, and information and can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings. These displays use content management systems that can be run either from personal computers and servers or regional/national media hosting providers.
Touchscreen technologies and near-field communications have provided an impetus to this market. These help in saving costs associated with traditional printed advertisements that are more time-consuming and tedious to implement. Digital signage is increasingly being used across different industry verticals as well as for relaying real-time information at different places. Vendors of both hardware and software are expanding their offerings to meet the high market demand.
Some of the vendors mentioned in the report are:
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