Anti-Aging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Study Covers Anti Aging Cosmetics Products Market Report Trends & Forecast and it is Segmented by Type (Products and Devices), Application (Anti-wrinkle Treatment, Anti-pigmentation, Skin Resurfacing, and Other Applications), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report offers the value (in USD million) for the above segments.

Anti Aging Market Size

Anti-aging Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.10 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Anti-aging Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Anti Aging Market Analysis

The anti-aging market is expected to witness a CAGR of 6.1% over the forecast period.

The global pandemic of COVID-19 has highly impacted all facets of the healthcare industry. Also, the number of cosmetic procedures during the pandemic period was minimal to none during COVID-19. For instance, the Springer article published in August 2022, mentioned that a 60% reduction in cosmetic surgeries in the pandemic period was recorded Moreover, most elective surgeries were deferred to reduce the COVID-19 infection rate across the world. Thus, the pandemic had a significant impact on the growth of the market. However, the resumption of cosmetic surgeries after the relaxation of strict regulations during the post-pandemic is expected to contribute to the growth of the market over the coming five years.

The rise in the consumer demand for anti-aging solutions, with the increase in lifestyle standards and income among the population across the world, is the major factor driving the growth of the studied market. According to the United Nations World Population Prospects 2022 report, the share of the global population aged 65 years or above is projected to rise from 10% in 2022 to 16% in 2050. Such an increase in the aging population is expected to contribute to the growing demand for anti-aging, thereby contributing to the growth of the market.

Additionally, the rising demand for anti-aging treatments is also expected to contribute to the growth of the market. For instance, the survey conducted by the American Society of Plastic Surgeons in 2022 mentioned that in the United States, 76% of plastic surgeons witnessed increased demand for cosmetic procedures and 23% reported that their business has doubled. The report also mentioned that a facelift is the top cosmetic surgical procedure demanded by patients in 2021-2022.

Additionally, the advancements in technology and increasing investment in the research and development activities by major players for the innovation of highly safe and efficient skin care solutions are expected to propel the anti-aging market globally. Thus, with the rising adoption of anti-aging solutions, there is a potential market for anti-aging devices and aesthetic plastic surgery procedures over the forecast period. However, stringent regulatory policies for the devices and social stigma in some populations are expected to hinder market growth over the forecast period.

Anti Aging Market Trends

This section covers the major market trends shaping the Anti-aging Market according to our research experts:

Anti-stretch Mark and Anti-wrinkle Products are Projected to Have Significant Growth Over the Forecast Period

A Stretch mark develops when the skin stretches or shrinks quickly. The skin may be prone to rupture due to the abrupt changes in collagen and elastin in the skin layers. Aging is a primary factor for stretch marks. Also, rapid weight loss or gain and pregnancy are the most common reasons leading to stretch marks. Furthermore, according to the NCBI study in May 2021, stretch marks and xerosis appear to respond well to topical oil formulations rich in vitamins and plant extracts. The effectiveness of topical treatment for stretch marks is expected to drive the growth of the studied segment.

The growing demand for anti-stretch mark products, due to the increasing incidence of obesity, particularly among the older population, and the increasing focus of major companies on the launch of advanced devices and products for the treatment of stretch marks are anticipated to boost the segment's growth. For instance, in May 2021, Givaudan Active Beauty launched Centella CAST, an ingredient derived from Centella Asiatics that acts on the mechanisms responsible for the formation of stretch marks. Also, in April 2021, Bio-Oil launched an All-Natural version of the oil which will be available in Ireland for the treatment of scars and stretch marks.

On the other hand, anti-wrinkle products are also anticipated to witness a notable growth rate, owing to the growing awareness regarding the availability of products and the increasing older population. For instance, in September 2022, Derma E launched an anti-wrinkle line of products at Walmart stores across the United States in the Natural face care section. Additionally, the rise in the mid-aged population, 30-55 years old population across the world is expected to drive the demand for the anti-wrinkle and anti-stretch products, thereby contributing to the growth of the studied segment.

Anti-aging Market - Population Aged 25 -64 years.

North America is Expected to Hold Significant Share in the Anti-aging Market During the Forecast Period

North America's anti-aging market is projected to have significant market growth, owing to the availability of well-established infrastructure, the presence of key market players, and increasing average life expectancies and the median age in the region.

Moreover, the growing adoption of anti-aging products and cosmetic procedures, coupled with favorable reimbursement policies, is anticipated to bolster regional growth over the forecast period.

Moreover, companies in the region are actively focusing on strengthening their market position through R&D and new product launches and receiving product approvals. For instance, in February 2021, the United States Food and Drug Administration cleared Soliton Inc's Rapid Acoustic pulse technology for short-term improvement in the appearance of cellulite. Also, in May 2022, Revelle Aesthetics launched Aveli, a disruptive new cellulite device. Aveli is a Food and Drug Administration-cleared, launch to deliver women with cellulite visibly meaningful results in a single in-office procedure.

Also, in November 2022, Alterna launched the Caviar anti-aging restructuring bond repair collection in Canada. And, in August 2021, Sciton launched the mJoule platform in Canada which features the company's fractional treatment, MOXI, and BBL Hero treatment for skin resurfacing. Such innovative product launches in Canada are expected to contribute to the growth of the market.

Thus, given the aforementioned factors, frequent innovative product launches, and product approvals the studied market is expected to grow significantly in North America.

Anti-Aging Market - Growth Rate by Region

Anti Aging Industry Overview

There is huge competition in the anti-aging market, due to the presence of many domestic and international market players. Most of the market players are adopting various growth strategies, such as acquisitions, partnerships, and new product launches, in order to secure their position in the market. Some of the key market players in the anti-aging market are L'Oréal, Unilever, Estee Lauder, Beiersdorf, and Shiseido, among others.

Anti Aging Market Leaders

  1. L’Oréal

  2. Unilever

  3. Estee Lauder

  4. Beiersdorf

  5. Shiseido

*Disclaimer: Major Players sorted in no particular order

Anti-aging Market Concentration
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Anti Aging Market News

  • In October 2022, the Anti-aging company Sofwave launched anti-aging technology, Synchronous Ultrasound Parallel Beam- based on ultrasound rays and approved by FDA for firming facial and neck skin and for lifting the eyebrows and chin. This was launched at the International Congress on Medical Aesthetics and Anti-aging in Tel Aviv.
  • In October 2022, LR Health and Beauty launched ZEITGARD PRO cosmetic device for home use with interchangeable beauty tools. Each tool provides a different function including anti-aging. 

Anti Aging Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rising Beauty Consciousness in Increasing Aging Population

      2. 4.2.2 Easy Accessibility of Products and Services

    3. 4.3 Market Restraints

      1. 4.3.1 Stringent Regulatory Policies and Side Effects Associated With the Products

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 5.1 By Type

      1. 5.1.1 Product

        1. Anti-wrinkle Products

        2. Anti-stretch Mark Products

        3. Hair Color Products

        4. Other Products

      2. 5.1.2 Devices

        1. Radio-frequency Devices

        2. Anti-cellulite Treatment Devices

        3. Microdermabrasion Devices

        4. Other Devices

    2. 5.2 By Application

      1. 5.2.1 Anti-wrinkle Treatment

      2. 5.2.2 Anti-pigmentation

      3. 5.2.3 Skin Resurfacing

      4. 5.2.4 Other Applications

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.3.4 Middle East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle East and Africa

      5. 5.3.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 L'Oreal Paris

      2. 6.1.2 Abbvie Inc. (Allergan)

      3. 6.1.3 Procter & Gamble Company

      4. 6.1.4 Unilever UK

      5. 6.1.5 Estee Lauder Companies

      6. 6.1.6 Beiersdorf AG

      7. 6.1.7 Shiseido Company

      8. 6.1.8 Koninklijke Philips NV

      9. 6.1.9 Bausch & Lomb Incorporated (Solta Medical)

      10. 6.1.10 Merck KGaA

      11. 6.1.11 Lumenis

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments
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Anti Aging Industry Segmentation

As per the scope of the report, skin aging is a complex biological process, influenced by a combination of endogenous or intrinsic and exogenous or extrinsic factors. Because skin health and beauty are considered among the principal factors representing overall well-being in humans, several anti-aging strategies have been developed during the past years. The Anti-aging Market is segmented by Type (Products and Devices), Application (Anti-wrinkle Treatment, Anti-pigmentation, Skin Resurfacing, and Other Applications), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.

By Type
Anti-wrinkle Products
Anti-stretch Mark Products
Hair Color Products
Other Products
Radio-frequency Devices
Anti-cellulite Treatment Devices
Microdermabrasion Devices
Other Devices
By Application
Anti-wrinkle Treatment
Skin Resurfacing
Other Applications
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle East and Africa
South Africa
Rest of Middle East and Africa
South America
Rest of South America
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Anti Aging Market Research FAQs

The Global Anti-aging Market is projected to register a CAGR of 6.10% during the forecast period (2024-2029)

L’Oréal, Unilever, Estee Lauder, Beiersdorf and Shiseido are the major companies operating in the Global Anti-aging Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Global Anti-aging Market.

The report covers the Global Anti-aging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Anti-aging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The technological advancements that are shaping the future of the Anti-aging Market are a) Trends like personalized medicine b) Telemedicine consultations c) The use of AI for anti-aging product development

Anti Aging Products Industry Report

The global anti-aging industry is on a significant upward trajectory, attributed to an increased focus on physical appearance and ongoing technological advancements in product development. The market is witnessing a surge in demand for anti-aging creams, lotions, and gels, driven by enhanced consumer awareness and efforts to combat signs of aging exacerbated by pollution and unhealthy lifestyles. Infrastructure and R&D investments by leading companies are introducing innovative solutions to meet the growing consumer needs. North America commands a substantial market share, supported by heightened awareness and disposable income, while the Asia Pacific region is rapidly catching up, spurred by an aging population in need of anti-aging solutions. The industry is leveraging online stores to expand distribution channels and cater to consumer preferences for herbal and organic products. Despite facing challenges like the high cost of raw materials and potential regulatory hurdles, the market is ripe with opportunities for significant growth, with projections indicating a promising outlook for the anti-aging industry into the foreseeable future, as analyzed in reports by Mordor Intelligence™. Get a sample of this industry analysis as a free report PDF download.

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Anti-Aging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)