B2B & B2C Primary Research

Primary research captures direct input from businesses and consumers to show how markets think and behave. We engage buyers, decision-makers, and end users across sectors to identify needs, preferences, and market dynamics. Our role is to turn these perspectives into intelligence that supports your strategic decisions.

B2B Primary Research & B2C Research Services - Custom Research
WHY US?

Why Choose Mordor Intelligence?

OUR OFFERINGS

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Our Approach

We apply structure and commercial relevance to every research engagement.

Discovery and Planning

Define the research objectives, scope, target audiences, and methods aligned to business needs.

Instrument Design

Develop tailored surveys, discussion guides, or test protocols built around specific decision questions.

Field Execution

Reach qualified respondents through the most effective channels, online panels, expert networks, in-depth interviews, or on-ground fieldwork.

Validation and Analysis

Clean and analyze data to surface reliable patterns, differences, and drivers of behavior.

Synthesis and Reporting

Translate findings into structured reports and datasets that support strategic planning and operational decisions.

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Awards & Accreditations - Mordor Intelligence

awards & ACCREDITATIONS

Recognized by Experts. Trusted by Leaders.

A trusted intelligence partner to global decision-makers across 90+ countries.

Mordor Intelligence Great Place to Work Award 2023-2024Mordor Intelligence Great Place to Work Award 2024-2025Mordor Intelligence Great Place to Work Award 2025-2026
Mordor Intelligence ESOMAR CertifiedMordor Intelligence ISO Certified 2015Mordor Intelligence ISO Certified 2022Mordor Intelligence Recognized by MRSI

HEAR FROM OUR CLIENTS

12,000+ Success Stories and Counting

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Timely and Actionable Insights

Mordor Intelligence consistently provides relevant data when we need it, structured in a way that’s easy to apply.

LR

Lawrence Roberts

Senior Global Manager, Strategic GTM, TD SYNNEX

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Aligned Research, Smooth Process

Mordor Intelligence understood our requirements and delivered well-structured insights that met our business expectations.

AP

Alberto Pavarin

EOC Management, Asia Pacific

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CONTACT US

Connect with us to transform buyer and consumer input into intelligence that supports real business impact.

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