Primary research captures direct input from businesses and consumers to show how markets think and behave. We engage buyers, decision-makers, and end users across sectors to identify needs, preferences, and market dynamics. Our role is to turn these perspectives into intelligence that supports your strategic decisions.
Partner to multinationals and Fortune 500 leaders across 20+ industries for sourcing, market expansion, and customer engagement.
21,000+ reports integrate market dynamics, buyer behavior, and industry lifecycle context.
Coverage in 90+ countries provides global visibility alongside local market nuance.
In-house capabilities in CATI, CAPI, IDI, FGD, and expert interviews combine quantitative data with practical perspective.
Desk research complemented with insights from procurement heads, logistics partners, and market stakeholders.
Engagements supported by traceable data sources and auditable frameworks.
Primary research findings are analyzed in the context of market dynamics and business priorities, not left as raw data.
Studies follow a clear flow from problem framing to data collection, validation, and insight synthesis.
Results are delivered in formats that support planning, benchmarking, and customer engagement strategies.
We help define and structure your outreach to yield reliable, decision-ready responses.
Respondent profiles and screening logic are finalized to ensure relevant participation.
Structured guides and survey instruments are developed to capture accurate information.
Qualitative or quantitative methods are selected based on the research brief.
Tone and format are calibrated to elicit precise and actionable feedback.
We apply structure and commercial relevance to every research engagement.
Define the research objectives, scope, target audiences, and methods aligned to business needs.
Develop tailored surveys, discussion guides, or test protocols built around specific decision questions.
Reach qualified respondents through the most effective channels, online panels, expert networks, in-depth interviews, or on-ground fieldwork.
Clean and analyze data to surface reliable patterns, differences, and drivers of behavior.
Translate findings into structured reports and datasets that support strategic planning and operational decisions.
A trusted intelligence partner to global decision-makers across 90+ countries.
Mordor Intelligence understood our requirements and delivered well-structured insights that met our business expectations.
Alberto Pavarin
EOC Management, Asia Pacific
Mordor Intelligence consistently provides relevant data when we need it, structured in a way that’s easy to apply.
Lawrence Roberts
Senior Global Manager, Strategic GTM, TD SYNNEX
Connect with us to transform buyer and consumer input into intelligence that supports real business impact.
