Product Claims Analysis

Insights drawn from regulators, category managers, distributors, and frontline sellers supplement content analysis with real-world context.

In-house capabilities in CATI, IDI, FGD, distributor interviews, and regional buyer panels ensure research is built on both data and perspective.

Every engagement is backed by traceable data sources and auditable frameworks, ensuring findings are reliable and decision-ready.

Assess how product claims influence business customer decisions, not just their frequency in the market.

Evaluate which claims maintain credibility and which are overused, impacting trust and adoption.

Identify white space and emerging narratives by analyzing adjacent sectors and category trends.