Product claims often sit at the intersection of consumer expectations, competitive pressure, and regulatory boundaries. We help map this landscape by analyzing how brands communicate value, where claims converge, and how language aligns with perception and policy. Our research supports teams looking to assess positioning, benchmark competitor language, or review claims for compliance.
Partner to multinationals and Fortune 500 leaders across 20+ industries to assess, validate, and optimize product claims.
21,000+ reports across sectors provide insights on claim trends, compliance, and market effectiveness.
Coverage across 90+ countries delivers both global perspective on claim usage and region-specific regulatory and consumer nuance.
Insights drawn from regulators, category managers, distributors, and frontline sellers supplement content analysis with real-world context.
In-house capabilities in CATI, IDI, FGD, distributor interviews, and regional buyer panels ensure research is built on both data and perspective.
Every engagement is backed by traceable data sources and auditable frameworks, ensuring findings are reliable and decision-ready.
Assess how product claims influence business customer decisions, not just their frequency in the market.
Evaluate which claims maintain credibility and which are overused, impacting trust and adoption.
Identify white space and emerging narratives by analyzing adjacent sectors and category trends.
Compare how brands communicate product benefits across formats, SKUs, and regions.
Map claims by type, theme, and usage frequency.
Analyze packaging, e-commerce, and ad copy to identify positioning patterns.
Identify innovation cues from emerging or niche players.
We treat product claims as signals, not just statements, interpreted by consumers, retailers, and regulators alike.
Define category context, target regions, competitor set, and messaging goals.
Collect claims from packaging, campaigns, advertising, and online listings, validated with input from retailers, consumers, and industry stakeholders.
Map competitive claim narratives, highlight overused or saturated terms, and assess compliance with regulatory frameworks.
Compare claims across brands and regions to identify white space, differentiation opportunities, and risk zones.
Deliver findings as reports and datasets structured for use in claim reviews, compliance checks, and competitive benchmarking.
A trusted intelligence partner to global decision-makers across 90+ countries.
The research delivered by Mordor Intelligence was well-structured and aligned with our business needs. The team was responsive and professional throughout the engagement.
Kazuto Nishijima
Chief International Product Planning, Taisho Pharmaceutical Co., Ltd
The team understood our requirements and delivered research that was relevant, focused, and easy to use.
Jeanne Hakizamana
Ausnutria Nutrition B.V.
The team delivered findings that supported our internal discussions and planning. Coordination throughout was smooth and professional.
Ria Darisan
AM Corporate Strategy & Planning, SATS Ltd.
Looking to strengthen your product claims?
Get in touch to see how we can help.
