The European e-bike market is expected to reach USD 18.26 billion by 2027, registering a CAGR of 12.97% during the forecast period (2022 - 2027).
- Some of the major electric bike manufacturers include Accell Group, Riese & Muller, Fritzmeier Systems GmbH & Co. KG, etc. The players have been consistently improving their e-bike products with innovative design structures and driving units.
- Several cities, like Mannheim, Heidelberg, Regensburg, Stuttgart, and others are promoting e-bikes with different subsidies. For instance, in Stuttgart, the owner can swap a two-stroke motorcycle for an e-bike, for which the user is qualified for EUR 600 subsidy.
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Strategies Enabling Electric Bike Manufacturer's Growth
- In Apr 2021, Deutsche Post and DHL Group presented their sustainability strategy, the Group has now given more details on the plans for its Post & Parcel Germany division. This will include 5,000 e-bikes and an expanded charging infrastructure.
- Croatia uses e-bikes for postal delivery services. The bikes employed can reach a speed of 25Kmph and have a range of 60Kms.
- In the light of technological advancements, electric bike manufacturers are working on developing connected technologies. Several electric bike manufacturers are launching new models in the market to enlarge their product portfolio.
- For instance, the e-bikes offered by Gi FlyBike feature smartphone integration and have folding features that help users to store and transport the bike with ease. While it can be ridden like a normal bike, it also has an ‘electric flight assistance’ feature, which enables the rider to tap the bike’s electric motor to travel 15 miles per hour with a range of 40 miles on a single charge. It even has a USB port where users can charge their smartphone with the power generated by pedaling.
Also, read our related report on Europe battery systems for electric vehicles market
European Governments Incentivize Electric Bikes
- Sweden has introduced a nationwide pilot scheme for e-bike customers offering a 25% discount, up to EUR 1,100.
- The French government has offered a one-time incentive of EUR 200 for e-bike purchasers for one year. In Paris, the government started offering EUR 400 for e-bike purchasers, EUR 600 for both electric and conventional cargo bikes, and EUR 400 for people who upgrade to e-bikes from conventional bikes.
- The Spanish government has started a nationwide scheme to promote electromobility. Under this scheme, e-bike owners get EUR 200 (up to a total of EUR 200,000) as purchase grants.
Future Trends in the Arena of Electric Bikes
- According to Bosch, a major component supplier for e-bike companies and a pioneer in e-bike-related research and development, the main trend currently being observed in the market is integration, which has an impact on the size and weight of different components, including motors, batteries, and displays.
- One of the key trends that may impact the future of e-bikes is that ride-sharing companies are entering the market and offering e-bike-sharing services. They are also expanding their e-bike businesses across many countries.
- Smart control of e-bikes is another new aspect of this market that is being looked into for future development. Smart controls include navigation, energy management, and some other similar technology.