Thumbnail

东南亚跨境电子商务市场 - 按业务类型、产品类型和地理划分 - 增长、趋势、COVID-19 影响和预测(2021 - 2026 年)

Looking to buy the report?

东南亚跨境电商市场

在全球范围内,跨境电子商务预计将比整体电子商务市场实现高增长。东南亚跨境电子商务占该地区电子商务市场总额的40%以上。东南亚是电子商务市场的新兴枢纽,原因是人口已经很高但仍在增长、可支配收入不断增加、互联网接入的增加、智能手机的普及以及发展的交通基础设施带来了更快、最后一英里的高效物流服务交付选项。东南亚电子商务市场由多个参与者组成,一直是庞大的中国在线市场和电子商务企业非常感兴趣的领域。

产品在国内无法获得、成本低廉、市场参与者以消费者为中心的目标以及更高质量的商品等原因正在导致跨境电子商务市场的需求增加。此外,跨境电子商务为中小企业拓展业务、实现跨国经营提供了诸多优势,也为OEM厂商提供了将产品直接销售给消费者的机会,从而将他们从复杂的供应链中解脱出来。

跨境电商除了提供的优势外,还面临一些挑战,例如高昂的交付成本和紧迫的交付期限要求、货币转换和语言。此外,一些村庄没有银行账户也是阻碍在线交易时进行在线支付的一个因素。

东南亚跨境电商突飞猛进

新加坡和马来西亚是东南亚国家中跨境电子商务的两个重要国家,占整个跨境电子商务市场的50%以上。新加坡是东盟国家中跨境电子商务的主要参与者,几乎 55% 的在线交易与跨境交易相对应。新加坡对于进口低于 400 新元的商品不征收 GST,这一事实也是推动跨境销售的重要因素。

                     东南亚跨境电商市场

泰国是东南亚另一个最大的市场,电子商务市场高速增长,预计到 2022 年复合年增长率为 14.5%,达到 58 亿美元。此外,政府的泰国 4.0 政策增强了互联网连接在全国每个村庄,有望进一步激发市场活力。此外,越南和菲律宾市场具有巨大的跨境电子商务潜力。

                      东南亚跨境电商市场

随着新加坡和曼谷等著名度假胜地的出现,酒店预订和机票预订在跨境交易中发挥着重要作用。根据一项调查,服装和鞋类是东南亚国家在国外网站购买量最高的商品,其次是化妆品和游戏。此外,促进国家间贸易的各种双边和自由贸易协定也促进了跨境电子商务市场的发展。

                      东南亚跨境电商市场

多渠道和区块链变得突出

多渠道销售为卖家提供了社交媒体、在线市场和其他媒介等多种平台来接触客户,对于吸引国际客户具有重要意义。此外,区块链技术通过降低汇款成本并提高透明度,在跨境支付中发挥着重要作用。

左:0英寸;边距右:0in;text-align:justify">东南亚跨境电商市场关键动态
  • 2018 年 4 月:Lazada推出马来西亚和新加坡之间的跨境服务。它的试点服务使马来西亚的卖家能够在新加坡销售他们的产品。数字自由贸易区 (DFTZ) 和 GST 豁免提供无忧贸易。

  • 2018 年 3 月:电子商务平台天猫与物流公司菜鸟合作,在其跨境供应链中采用区块链技术

东南亚跨境电商市场主要参与者

  • 阿里巴巴集团(速卖通、天猫、阿里巴巴、Lazada、淘宝)
  • 亚马逊
  • 易趣
  • JD.com (JingDong)
  • ASOS
  • 易购
  • Vcanbuy
  • 易趣

东南亚跨境电商市场报告摘要

指标

细节

行业

东南亚跨境电商市场

学习时段

(2014 - 2023)

2017年市场规模

在完整报告中提供

2023年市场规模

超过 120 亿美元

增长率

在完整报告中提供

最大的市场份额

B2C占市场主要份额

主要发展

  • Lazada推出了马来西亚和新加坡之间的跨境服务。
  • 电子商务平台天猫通过与物流公司菜鸟合作,在其跨境供应链中采用了区块链技术。

涵盖的公司

阿里巴巴集团(Al

iExpress、天猫、阿里巴巴、Lazada、淘宝)、亚马逊、eBay、京东(京东)、ASOS、ezbuy、Vcanbuy、Etsy等

报告产品

东南亚跨境电子商务行业最新趋势、增长前景、行业竞争力、主要参与者、价值/供应链、区域市场份额以及到 2023 年的预测。

 

购买东南亚跨境电商市场的理由报告

  • 研究发达市场和新兴市场的当前和未来市场前景

  • 借助波特五力分析分析市场的各种观点

  • 预计将主导市场的细分市场的详细分析

  • 预计在预测期内增长最快的地区
  • 确定主要市场参与者采用的最新发展、市场份额和策略
  • 3 个月的分析师支持,以及市场估算表(Excel 格式)

报告定制和好处

可以自定义此报告以满足所需的要求。请与我们的分析师联系,他们将确保您获得适合您需求的报告。

 

1. INTRODUCTION          

                                         1.1 Scope of the Market     

                                         1.2 Market Definition           

                                         1.3 Executive Summary       

2. RESEARCH METHODOLOGY                    

                                         2.1 Study Deliverables         

                                         2.2 Study Assumptions        

                                         2.3 Analysis Methodology  

                                         2.4 Research Phases             

3. SOUTHEAST ASIA CROSS-BORDER E-COMMERCE MARKET MARKET INSIGHTS                     

                                         3.1 Current Market Scenario             

                                         3.2 Technological Trends     

                                         3.3 Government Regulations and Initiatives               

                                         3.4 Insight on E-Commerce Logistics (Infrastructure and Key Players)            

                                         3.5 Insight on mCommerce and Social Media Marketing       

                                         3.6 Insight on Preferred Payment Methods               

                                         3.7 Insight on Multichannel Selling 

                                         3.8 Insight on usage of Blockchain Technology          

                                         3.9 Insight on the ICT Infrastructure (Broadband Speeds and Costs, etc.)     

                                         3.10 Insight on Cyber Crimes             

4. SOUTHEAST ASIA CROSS-BORDER E-COMMERCE MARKET DYNAMICS - (Drivers, Restraints, Opportunities)                       

                                         4.1 Increasing Penetration of Internet and Mobile Phones 

                                         4.2 Increasing Population and Rising Disposable Income       

                                         4.3 Public and Private Sector Initiatives in ASEAN Region, such as AEC, etc.  

                                         4.4 Identification of Tax Loopholes and Enforcement of New Tax Systems may Hinder Cross-border E-commerce Sales*           

                                         *Not Exhaustive     

5. MARKET SEGMENTATION AND ANALYSIS (Market Size, Growth, and Forecast)                             

                                         5.1 By Business       

                                                5.1.1 B2B

                                                5.1.2 B2C

                                         5.2 By Product         

                                                5.2.1 Fashion and Beauty

                                                5.2.2 Electronic Appliances

                                                5.2.3 Food and Beverage

                                                5.2.4 Toys and Games

                                                5.2.5 Travel and Tourism

                                                5.2.6 Other Products

6. SOUTHEAST ASIA CROSS-BORDER E-COMMERCE MARKET REGIONAL ANALYSIS (Market Size, Growth, and Forecast)                   

                                         6.1 Singapore Cross-border E-commerce Market (2018-2023)         

                                         6.2 Thailand Cross-border E-commerce Market (2018-2023)             

                                         6.3 Malaysia Cross-border E-commerce Market (2018-2023)            

                                         6.4 Vietnam Cross-border E-commerce Market (2018-2023)             

                                         6.5 Indonesia Cross-border E-commerce Market (2018-2023)          

                                         6.6 Philippines Cross-border E-commerce Market (2018-2023)         

                                         6.7 Rest of ASEAN  

7. SOUTHEAST ASIA CROSS-BORDER E-COMMERCE MARKET COMPETITIVE LANDSCAPE                     

                                         7.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements        

                                         7.2 Market Concentration Overview             

                                         7.3 Strategies Adopted by Major Players     

8. SOUTHEAST ASIA CROSS-BORDER E-COMMERCE MARKET COMPANY PROFILES (OVERVIEW, FINANCIALS**, PRODUCTS AND SERVICES, RECENT DEVELOPMENTS, AND ANALYST VIEW)               

                                         8.1 Alibaba Group  

                                                8.1.1 AliExpress

                                                8.1.2 Tmall

                                                8.1.3 Alibaba.com

                                                8.1.4 Lazada

                                                8.1.5 Taobao

                                         8.2 Amazon              

                                         8.3 eBay     

                                         8.4 JD.com (JingDong)          

                                         8.5 ASOS    

                                         8.6 ezbuy   

                                         8.7 Vcanbuy             

                                         8.8 Etsy       

                                         8.9 fado      

                                         8.10 SGshop             

                                         8.11 WeShop           

                                         8.12 Shopee*          

                                         *List Not Exhaustive             

9. OTHER COMPANIES (LOGISTICS, PAYMENT SOLUTIONS, E-COMMERCE ENABLER, TECHNOLOGY DEVELOPMENT, DIGITAL MARKETING) COVERED IN THE REPORT                               

                                         9.1 DHL, aCommerce, BoxMe, PayPal, RateX, SingPost, SP Commerce, Anchanto, Parcel Perform, Shipping Cart, POBox, AsiaCommerce, Jalur Nugraha Ekakurir (JNE)        

                                         *List not Exhaustive              

10. APPENDIX                   

                                         10.1 Retail sector share of GDP for key countries     

                                         10.2 E-commerce sales as share of GDP for key countries    

                                         10.3 Other relevant metrics connected to E-commerce and retail business for key countries                                         

                                         10.4 Insights on cross border e-commerce goods flow between countries  

                                         10.5 Insights on the duties collected on Cross-Border Purchase        

11. DISCLAIMER               

**Subject to availability on public domain                           

Looking to buy the report?

Need a report that reflects how COVID-19 has impacted this market and its growth?

Looking to customize report?

Email

Message

By submitting, you confirm that you agree to our privacy policy