俄罗斯厨房用具市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

俄罗斯厨房用具市场按产品类型(食品制备用具、小型烹饪用具、大型厨房用具等)、分销渠道(专业零售商、电子商务、超市和大卖场、百货公司等)细分 - 增长、趋势, 和预测 (2020-2025)

市场快照

Market Snapshot
Study Period: 2016 - 2026
Base Year: 2021
CAGR: >2 %

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市场概况

2019 年,由于消费增长和消费信贷的持续发放,俄罗斯厨房电器市场增长合理,需求稳定。人们大多不愿意为小厨电领域的全球知名品牌支付额外费用,而是选择了对于较小的品牌,价格更实惠,这一类别受价格而非质量的影响很大。因此,这导致小型经济品牌的表现要强于国际重量级品牌,例如飞利浦、博世(尽管在咖啡机领域表现良好),而 Moulinex 通常要么失去份额,要么停滞不前。咖啡机是全球品牌继续表现良好的细分市场,因为它们在许多富裕消费者中的认知度更高。该类别继续由 De'

有趣的是,意式浓缩咖啡机的单价远高于平均单价,与过滤或豆荚咖啡机相比,2019 年单价有所增长,而后两者的价格也在继续下降。两极分化趋势继续影响 2019 年俄罗斯对厨房电器的需求。大多数普通家庭实际收入较低的不确定性导致人们不断寻找更实惠的产品,对经济型电器的需求导致许多家庭的单价下降类别,包括洗碗机、食品制备设备等。

报告范围

报告涵盖了俄罗斯厨房电器行业的完整背景分析,包括按细分市场评估国民账户、经济和新兴市场趋势、市场动态的重大变化和市场概况。

BY Product type
Food Processing
Small Kitchen
Large Kitchen
Others
By Distribution Channel
Specialist Retailers
E-Commerce
Supermarket and Hypermarkets
Department Stores
Others

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主要市场趋势

小型炊具需求稳健增长

俄罗斯对小型炊具的需求在 2019 年保持稳定,提供了各种各样的不同产品,这些产品根据某些趋势或功能表现参差不齐。虽然水壶类别是最大的,并将继续保持,因为它是大多数当地家庭的必需品,但其低于平均水平的单价下降导致价值表现不稳定。油炸锅总体上仍然是一个较小的类别,在 2019 年表现不佳。尽管普通人群中有一些不健康的饮食习惯,但健康和保健趋势阻碍了油炸锅的更大潜力,避免油炸选择的机会限制了增长。

Trend 1- edited

更强烈地转向互联网零售

俄罗斯的互联网人口是全球第六大,越来越多的人在不同的商业领域使用网上购物。它拥抱了增长速度比实体经济和传统零售快十倍的电子商务。在线销售占俄罗斯总零售额的近 4.5%,但近年来每年或多或少地翻一番,到 2021 年有望占到零售额的 8% 左右。

Trend 2 - edited

竞争格局

由于厨房电器涵盖了不同价格段的各种不同产品,俄罗斯这一特定市场的整体竞争格局仍然相当分散,2019 年进入该类别的小型企业越来越多,零售量份额进一步扩大来自更多知名品牌。然而,与许多其他类型的消费电器相比,能够提供更实惠的电器的玩家表现良好。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS AND INSIGHTS

    1. 4.1 Current Market Scenario

    2. 4.2 Market Dynamics

      1. 4.2.1 Drivers

      2. 4.2.2 Restraints

      3. 4.2.3 Opportunities

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Industry Policies and Regulations

    6. 4.6 Insights on the Differences in the Consumption Patterns of Electrical Vs. Traditional Kitchen Appliances

    7. 4.7 Technological Integration in the Usage of Kitchen Appliances

    8. 4.8 Advertising Strategies Implemented by the Market Players

    9. 4.9 Insights on the Innovative Strategies in the Distribution of Kitchen Appliances

  5. 5. MARKET SEGMENTATION

    1. 5.1 BY Product type

      1. 5.1.1 Food Processing

      2. 5.1.2 Small Kitchen

      3. 5.1.3 Large Kitchen

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Specialist Retailers

      2. 5.2.2 E-Commerce

      3. 5.2.3 Supermarket and Hypermarkets

      4. 5.2.4 Department Stores

      5. 5.2.5 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 LG Electronics

      2. 6.2.2 Panasonic

      3. 6.2.3 Electrolux

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Whirlpool Corporation

      6. 6.2.6 De'Longhi Russia

      7. 6.2.7 Moulinex

      8. 6.2.8 Midea Russia

      9. 6.2.9 Bosch Russia

      10. 6.2.10 Philips Russia

    3. *List Not Exhaustive
  7. 7. INVESTMENT ANALYSIS

    1. 7.1 Recent Mergers and Acquisitions

  8. 8. FUTURE OF RUSSIAN KITCHEN APPLIANCES PRODUCTS MARKET

  9. 9. DISCLAIMER

**Subject to Availability

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Frequently Asked Questions

The Russia Kitchen Appliances Market market is studied from 2016 - 2026.

The Russia Kitchen Appliances Market is growing at a CAGR of >2% over the next 5 years.

LG Electronics, Panasonic Россия, Samsung Russia, Whirlpool Corporation, Moulinex are the major companies operating in Russia Kitchen Appliances Market.

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