中东和非洲即食食品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

中东和非洲即食食品市场按产品类型(即食早餐/麦片、即食汤和零食、即食、烘焙食品、肉制品和其他产品类型)、分销渠道(大卖场/超市、便利店、专卖店、百货商店、在线零售商和其他分销渠道)和国家/地区。

市场快照

Middle East and Africa Ready-to-Eat Food Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.8 %

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市场概况

在预测期内,中东和非洲即食食品市场的复合年增长率预计为 2.8%。

  • 推动冷冻食品市场增长的主要因素是便利性。年轻消费者将大部分收入花在方便的即食食品上。影响市场的其他因素是不断变化的食品消费模式,由于城市化进程加快,这推动了该地区的即食食品市场。
  • 此外,高度重视出口、采用新技术、创新促销技术、在零售业态商店中获得特别关注、零售商寻求自有品牌即食餐、推出创新和区域特定产品、冷冻即食产品越来越受欢迎等。推动市场增长的因素。

报告范围

中东和非洲即食食品市场按产品类型划分为即食早餐/麦片、即食汤和零食、即食食品、烘焙食品、肉制品和其他产品类型;分销渠道为大卖场/超市、便利店、专卖店、百货公司、网上零售商等分销渠道。该研究还分析了中东和非洲新兴市场和成熟市场的即食食品市场,包括南非、沙特阿拉伯以及中东和非洲其他地区。

By Product Type
Instant Breakfast/Cereals
Instant Soups and Snacks
Ready Meals
Baked Goods
Meat Products
Other Product Types
By Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Specialty Stores
Departmental Stores
Online Retailers
Other Distribution Channels
By Country
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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主要市场趋势

该地区对烘焙食品的需求不断增长

消费者对小麦产品偏好的转变以及对方便烘焙食品的需求正在推动中东和非洲烘焙​​产品市场。制造商还为客户提供清洁标签以提高透明度。这使客户可以清楚地了解制造他们所消费的产品所使用的材料。此外,无防腐剂、无麸质、无胆固醇、无转基因、低钠等适合糖尿病患者、富含纤维、蛋白质、钙来满足消费者的需求,尤其是注重健康的消费者。此外,在饼干中加入豆类、种子和豆类,如蚕豆、蚕豆和芸豆,为消费者提供了必要的蛋白质。国内企业主导市场,许多中小型企业争夺市场份额。例如,卡塔尔最大的大卖场/超市零售公司之一 Al Meera 拥有自己的烘焙产品制造厂 Al Oumara Bakeries Company WLL

Middle East and Africa Ready-to-Eat Food Market1

南非将主导区域市场

由于经济动荡、城市化进程加快和专业中产阶级不断壮大,忙碌的生活方式影响了南非对即食食品日益增长的需求。这一因素反过来又推动了对方便和易于准备的膳食的需求。就风味产品而言,南非制造商继续关注单价、促销和产品创新。以较低价格零售的即食食品(与冷藏和新鲜食品相比)为低收入消费者群体提供了竞争优势。该国一些提供即食食品的杂货零售商包括 Shoprite、Pick and Pay、Spar、Massmart 和 Metcash (RSA)。

Middle East and Africa Ready-to-Eat Food Market2

竞争格局

中东和非洲的即食食品市场竞争激烈,大量国内和跨国企业争夺市场份额。并购、扩张和合作伙伴关系以及新产品开发是领先公司为提高其在消费者中的品牌影响力而采用的战略方法。主导区域市场的主要参与者包括联合利华、麦凯恩食品有限公司、MTR Foods Pvt Ltd、Woolworths Group Limited、Rhodes Food Group 和 Mpilo-ende Fortified Foods Ltd 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Instant Breakfast/Cereals

      2. 5.1.2 Instant Soups and Snacks

      3. 5.1.3 Ready Meals

      4. 5.1.4 Baked Goods

      5. 5.1.5 Meat Products

      6. 5.1.6 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Departmental Stores

      5. 5.2.5 Online Retailers

      6. 5.2.6 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 South Africa

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever

      2. 6.4.2 McCain Foods Limited

      3. 6.4.3 Rhodes Food Group

      4. 6.4.4 Mpilo-ende Fortified Foods Ltd

      5. 6.4.5 MTR Foods Pvt Ltd

      6. 6.4.6 Woolworths Group Limited

      7. 6.4.7 Pioneer Foods Groceries (PTY) Ltd

      8. 6.4.8 Saahtain Group

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Middle-East and Africa Ready-to-eat Food Market market is studied from 2016 - 2026.

The Middle-East and Africa Ready-to-eat Food Market is growing at a CAGR of 2.8% over the next 5 years.

Unilever, McCain Foods Limited, Rhodes Food Group, Mpilo-ende Fortified Foods Ltd, MTR Foods Pvt Ltd., Woolworths Group Limited are the major companies operating in Middle-East and Africa Ready-to-eat Food Market.

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