欧洲口腔护理市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

欧洲口腔护理市场按产品类型划分为口气清新剂、牙线、假牙护理、漱口水和漱口水、牙刷和替代品、牙膏;按分销渠道进入超市/大卖场、便利店、药店和药店、网上零售店和其他分销渠道和按地域划分

市场快照

Europe Oral Care Market Size
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.74 %
Fastest Growing Segment: Online Retail Stores
Largest Segment: Toothpaste

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市场概况

预计到 2025 年,欧洲口腔护理市场将达到 195 亿美元,在预测期间(2020 - 2025 年)以 4.74% 的复合年增长率增长。

  • 欧洲口腔护理市场主要以牙膏、牙刷和替换刷头为主,2018年市场占有率突出。牙膏是消费者使用的口腔卫生基本必需品,而电动牙刷的高昂价格是关键因素从而获得更高的市场份额。
  • 多个品牌齐聚一堂,消费者快速转换,超市和大卖场占据最大市场份额。

 

报告范围

欧洲口腔护理市场提供一系列产品,包括口气清新剂、牙线、假牙护理、漱口水和漱口水、牙刷和替代品、牙膏,通过超市/大卖场、便利店、药店和药店、在线零售店和其他分销渠道。该研究还涵盖了西班牙、英国、德国、法国、意大利和俄罗斯等主要国家的区域层面分析。

By Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
Toothpaste
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe

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主要市场趋势

漱口水和漱口水体验最快的增长速度

患有口干、糖尿病或系统性疾病(如干燥综合征)的消费者或正在接受放射治疗的消费者正在使用不含酒精的漱口水,这也支持了该地区的细分市场增长。在发展中经济体,主要参与者正在努力提高对整合漱口水的重要性的认识,将其作为初级口腔护理程序的一部分,即在刷牙之前或之后以及在一天中的不同时间间隔,以保持口腔的 pH 值并对抗细菌,可能导致不同的牙龈疾病。

Europe Oral Care Market Trends

德国拥有最大的市场份额

德国拥有最大的市场份额,这归功于该国最大的消费市场和密集的人口。该国的主要参与者高度沉迷于与几个牙科协会的合作伙伴关系,通过启动口腔护理中心和活动来提高认识和推广他们的口腔护理产品。此外,牙科协会批准各种口腔护理品牌安全有效。这也鼓励客户投资于漱口水和其他口腔护理产品,这得益于口腔卫生产品人均支出的增加。葛兰素史克和宝洁继续引领德国牙膏市场,因为它们拥有一系列知名且值得信赖的品牌。

Europe Oral Care Market Analysis

竞争格局

口腔护理行业得到整合,是该地区发展最快的消费品行业之一,越来越多的参与者将具有不同功能的产品带到零售货架上。市场上最活跃的公司包括高露洁棕榄、宝洁公司、葛兰素史克公司、联合利华公司和 Church & Dwight Co. Inc. 等主要参与者。

 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Breath Fresheners

      2. 5.1.2 Dental Floss

      3. 5.1.3 Denture Care

      4. 5.1.4 Mouthwashes and Rinses

      5. 5.1.5 Toothbrushes and Replacements

      6. 5.1.6 Toothpaste

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies And Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Europe

        1. 5.3.1.1 Spain

        2. 5.3.1.2 United Kingdom

        3. 5.3.1.3 Germany

        4. 5.3.1.4 France

        5. 5.3.1.5 Italy

        6. 5.3.1.6 Russia

        7. 5.3.1.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble

      2. 6.4.2 Unilever

      3. 6.4.3 Colgate-Palmolive Company

      4. 6.4.4 GlaxoSmithKline plc

      5. 6.4.5 Sunstar Suisse S.A.

      6. 6.4.6 Henkel AG & Co. KGaA

      7. 6.4.7 Church & Dwight Co. Inc

      8. 6.4.8 Hawley & Hazel (BVI) Co. Ltd.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Europe Oral Care Market market is studied from 2016 - 2026.

The Europe Oral Care Market is growing at a CAGR of 4.74% over the next 5 years.

The Europe Oral Care Market is valued at Online Retail Stores in 2026.

Procter & Gamble, Unilever, Colgate-Palmolive Company, GlaxoSmithKline plc, Sunstar Suisse S.A. are the major companies operating in Europe Oral Care Market.

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