市场快照
| Study Period: | 2016 - 2026 |
| Base Year: | 2021 |
| CAGR: | 1.3 % |
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市场概况
在预测期内，非洲即饮咖啡市场预计将以 1.3% 的复合年增长率增长。
- 由于忙碌的生活方式和即饮咖啡，对即饮饮料的需求出现增长，作为一种极好的速溶能量来源，在年轻人和中年工作人群中越来越受欢迎。
- 即饮咖啡是碳酸饮料的健康替代品，碳酸饮料会危害健康，例如肥胖和高血压。RTD 咖啡通过使用可以以冷热形式饮用的煮好的咖啡或咖啡提取物来提供便利。
- 制造商正专注于开发不同口味的新产品，作为扩大业务和改善即饮咖啡销售和分销的关键战略。
报告范围
非洲汤市场包括包装细分，包括瓶子和罐头。瓶子部分包括玻璃和宠物。市场也因分销渠道而分散，包括超市/大卖场、便利店、专卖店、在线零售等。该研究还涉及对南非和非洲其他地区等地区的分析。
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| Others |
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| Supermarket/Hypermarkets | |
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| Online Retail | |
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主要市场趋势
增加咖啡产量
国内外对咖啡消费的需求不断增长，为非洲咖啡市场增加咖啡产量提供了机会。非洲的咖啡消费正在发生变化，尤其是在城市地区。中产阶级收入的增加也有助于增加咖啡消费。对特色咖啡和更优质咖啡（如原产地咖啡）的需求也普遍增加。更多的咖啡选择和更少的选择最好咖啡的限制有助于该地区开设专卖店。随着消费者对优质咖啡的欣赏和对精致咖啡口味的渴望的增加，这将进一步帮助即饮咖啡市场在预测期内增长。
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瓶装 RTD 需求上升
几乎所有主要参与者的所有饮料包装都变得更具吸引力，以增加其产品的销量。此外，还提供各种数量的包装以方便使用。玻璃瓶和宠物瓶在世界各地广泛使用。宠物瓶比传统的玻璃瓶更受欢迎，因为新技术使这些瓶子不仅仅可以装饮料。这些瓶子除了以经济形式提供外，还有助于提高保质期和保存。宠物瓶的制造方式使消费者可以根据自己的要求加热或冷却咖啡。这些热/冷瓶采用方便的“随取随用”尺寸，使用方便。瓶装产品可以一次性食用，也可以储存。
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竞争格局
非洲即饮咖啡市场得到巩固，主要参与者包括星巴克公司、雀巢公司、可口可乐公司、变色龙冷酿。这些市场参与者使用的关键策略是专注于扩展新设施和推出新产品和服务。
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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3.1 Market Overview
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Packaging
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5.1.1 Bottles
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5.1.1.1 Glass Bottles
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5.1.1.2 Pet Bottles
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5.1.2 Can
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5.1.3 Others
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5.2 By Distribution Channel
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5.2.1 Supermarket/Hypermarkets
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5.2.2 Convenience Stores
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5.2.3 Specialist Stores
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5.2.4 Online Retail
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5.2.5 Others
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5.3 Geography
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5.3.1 Africa
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5.3.1.1 South Africa
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5.3.1.2 Rest of Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 DD IP Holder LLC (Dunkin' Brands)
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6.4.2 Starbucks Corporation
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6.4.3 Fit Brewing Co
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6.4.4 Nestle SA
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6.4.5 Chameleon Cold Brew
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6.4.6 The Coca-Cola Company
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6.4.7 Koia
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Africa Ready-to-Drink (RTD) Coffee Market market is studied from 2016 - 2026.
What is the growth rate of Africa Ready-to-Drink (RTD) Coffee Market?
The Africa Ready-to-Drink (RTD) Coffee Market is growing at a CAGR of 1.3% over the next 5 years.
Who are the key players in Africa Ready-to-Drink (RTD) Coffee Market?
DD IP Holder LLC (Dunkin’ Brands), Starbucks Corporation, The Coca-Cola Company, Nestle SA, Fit Brewing Co. are the major companies operating in Africa Ready-to-Drink (RTD) Coffee Market.
