Expert Panel Insights Driving Smarter Investment Decisions in AgriTech

Client Background 

A global investment firm evaluating precision agriculture technologies sought deeper visibility into how adoption would unfold in emerging markets. While early desk research indicated strong opportunity potential, the firm required insight from experts who actively shape agricultural decisions. 

Client’s Challenge 

Although internal models suggested attractive returns, the investment team lacked credible, ground-level insight into regulatory shifts, subsidy-driven behavior, infrastructure readiness, and farmer acceptance. Without this nuance, the investment thesis risked overestimating demand, misjudging rollout barriers, and underestimating the influence of local opinion leaders. 

How Mordor Intelligence Helped 

• Expert Panel Assembly: Curated a diverse panel of agri-policy advisors, agricultural extension officers, agri-input distributors, and farm network leaders across five emerging markets to provide multi-level perspectives.
• Virtual Roundtable Facilitation: Conducted two structured, 90-minute roundtable sessions focused on feasibility, pricing sensitivity, subsidy influence, and the role of KOL networks at both village and district levels.
• Qualitative Insight Synthesis: Analyzed expert narratives to identify adoption barriers, infrastructure constraints, and region-specific opportunity inflection points. Connected patterns across markets to build a cohesive opportunity map.
• Tailored Insight Delivery: Linked expert insights directly to the client’s investment assumptions, identifying gaps between modeled projections and real-world conditions, and recommending adjustments to rollout expectations and partner strategy.

Key Findings

• Subsidy variation significantly shaped adoption timelines and feasibility across markets.
• Local KOLs played a central role in influencing farmer trust and early technology uptake.
• Logistics and infrastructure readiness differed meaningfully by region, affecting rollout speed.
• Demand assumptions required refinement to align with actual willingness and capacity to adopt precision tools. 

Our Industry Coverage

We support KOL insight initiatives across more than 20 industries for startups, investment funds, and corporate strategy teams. In agriculture and adjacent sectors, our tailored research capabilities include: 

• Market entry strategy and international expansion.
• Go to market strategies shaped by expert influence and adoption dynamics.
• Opportunity and competitor assessment grounded in expert ecosystems.
• Regulatory and policy sentiment analysis.
• Customized primary research including expert interviews, surveys, and panel facilitation.

Each engagement delivers timely, actionable insight aligned with strategic decisions and operational timelines.