What matters most when choosing a tractor or combine supplier in the United States?

Prioritize dealer service capacity, parts fill rates, and technician availability during peak seasons. Then validate that the product line fits your acres, crops, and transport needs.

How should buyers evaluate autonomy and precision add ons versus factory installed tech?

Retrofit kits can reduce upfront cost and keep older fleets productive, but they add integration and calibration work. Factory ready platforms tend to simplify warranty and remote support.

What are the key signs a vendor can support uptime for harvesting equipment?

Look for local loaner programs, extended hour harvest support, and proven parts stocking near your region. Ask for real lead times on belts, bearings, and electronics.

What should irrigators check when selecting a pivot or drip solution provider?

Confirm control platform stability, connectivity options, and installer quality controls. Also ask how the provider handles recycling, end of life tubing, and compliance documentation.

How do tariffs and emissions rules affect equipment choices in 2025 and 2026?

Tariffs can shift pricing and sourcing, especially for imported machines and components. Emissions compliance can extend lead times, so plan orders earlier for high horsepower equipment.

When does leasing or custom hiring beat owning new machinery?

Leasing helps when utilization is uncertain or when you want faster tech refresh cycles. Custom hiring can be better for short seasonal tasks where downtime risk is unacceptable.

Top United States Agricultural Machinery Companies

Deere & Company

Autonomy moved from showcase to purchasable capability in 2025, which directly raises US farm uptime expectations. Deere benefits from broad dealer capacity as a leading company, but it still faces technician shortages during peak seasons. The company expanded autonomy through a next generation perception upgrade kit for selected tractors and tillage tools, which can shift adoption toward retrofit paths. See and Spray Premium availability on 2025 model year sprayers supports input savings claims, yet it also increases software dependence. If rural connectivity improves faster than expected, service revenue could scale quickly. The main risk is warranty and repair disputes under evolving state repair policies.

Leaders

CNH Industrial NV

US capital plans matter more than slogans when demand is uneven and dealers watch inventory closely. CNH is signaling commitment as a major player with a planned USD 5.0 billion US manufacturing and R&D investment over five years, while also planning a Burlington, Iowa plant shutdown by Q2 2026. Case IH's August 2025 launch cadence highlights an emphasis on uptime and precision features that can translate into stronger retention. If farm cash flow tightens again, CNH may rely on targeted production cuts to protect pricing. The operational risk is execution friction when footprint changes collide with dealer service staffing limits.

Leaders

AGCO Corporation

Dealer enablement is the clearest near term indicator of whether precision tools will sell at scale. AGCO, a top manufacturer, is expanding its PTx dealership network across North America, aiming to place guidance and steering portfolios across all production focused dealers by end of 2025. The PTx Trimble joint venture close in April 2024 supports mixed fleet retrofits, which fits US farms with diverse equipment ages. If tariffs persist, imported content can pressure margins and pricing discipline. The largest risk is channel confusion when multiple tech brands overlap at the same dealer.

Leaders

Netafim Limited (An Orbia Business)

Water efficiency spending is increasingly tied to compliance and measurable outcomes, not just agronomy claims. Netafim, a leading vendor, launched the ReGen AgVantage recycling certification program and cites US certification for recycled content and recycling operations in 2023, which can support procurement requirements. In April 2025, Netafim announced a partnership with Treetoscope to integrate plant sensing into its digital farming solutions, strengthening closed loop irrigation management. If climate driven grant funding expands, drip and controls can see faster adoption in specialty crops. The operational risk is installation quality variance across contractors and dealers.

Leaders

Kubota Corporation

US manufacturing expansion is a practical response to attachment driven demand in compact and utility segments. Kubota, a major OEM, opened a new USD 190.0 million Gainesville, Georgia facility in June 2025 focused on front end loader production, with about 500 expected jobs at full operation. That footprint can reduce lead times for dealers, though it does not automatically close the gap in large row crop equipment depth. If electrified concepts become cost competitive, Kubota has room to differentiate with smaller farm and rural property buyers. The main risk is cost absorption when utilization swings, especially if small farm financing tightens.

Established

Mahindra & Mahindra Ltd.

Compact tractor refresh cycles are now tied to comfort, cabs, and basic connectivity expectations. In February 2024, Mahindra introduced new compact and subcompact tractors built on its OJA based platform, with telematics and operator focused updates highlighted at a major US show. This well known value focused tractor maker can gain when buyers trade down, but premium implement ecosystems can still pull customers elsewhere. If dealer parts fill rates improve, Mahindra can reduce churn among acreage owners. The risk is uneven brand pull outside its strongest dealer territories, which can widen resale value gaps.

Established

Valmont Industries, Inc.

Digital irrigation control consolidation can reduce farmer friction, even when hardware is mature. Valmont, a major supplier through Valley, launched a USD 100,000 grower grant program in August 2025, designed to seed on farm irrigation innovation through dealers. Valley also highlighted recognition tied to irrigation platform work in 2024, reinforcing credibility with large irrigators. If water restrictions tighten, demand could shift toward monitoring and variable rate capabilities. The main risk is slower subscription adoption if rural connectivity remains patchy in key irrigated regions.

Established

CLAAS KGaA mbH

Tariffs and cross border logistics can reshape where combines are built and where they are shipped. CLAAS, a specialist combine maker, rolled out the LEXION 8900 TERRA TRAC in North America in July 2024, reinforcing its high capacity harvest message for US buyers. In 2025, tariff pressures pushed actions that included shifting some LEXION 8000 production for Canada away from Omaha, which can complicate North American planning. If US harvest windows tighten further, CLAAS can win on throughput and residue handling. The main operational risk is dealer coverage density versus the service intensity of peak harvest failures.

Performers

KUHN SAS

Implement innovation is often measured by fewer passes and lower fuel use, not just new model counts. KUHN, a specialist implement builder, launched the FC 9830 D RA mower conditioner and merger combination in September 2025, targeting hay and forage producers seeking single pass productivity. That positioning benefits from labor constraints, but it depends on strong parts availability during short cutting windows. If leasing models expand, KUHN can ride a faster replacement cycle for high wear tools. The risk is exposure to dealer technician shortages, which can delay field setup and calibration in busy seasons.

Performers

Kinze Manufacturing

Planter differentiation is moving toward row level control and fertilizer flexibility that does not slow planting speed. Kinze, a mid sized planter producer, announced 2026 model year updates in February 2025, including a dual product fertilizer system with row by row section control on its 5900 front fold platform. That builds on its earlier 5000 Series row unit and new planters introduced for 2024, which targeted higher speed precision. If specialty crop robotics attracts new capital, Kinze can partner rather than build every tool alone. The key risk is component supply volatility that can delay seasonal deliveries.

Performers

Same Deutz-Fahr S.P.A.

Dealer additions are the quickest way to change visibility for a smaller tractor brand in the US. Deutz Fahr, via its US distributor, added a large Southeast dealer partner with 22 locations starting April 2024, expanding service capacity and coverage. It also aligned with Topcon in early 2025 to broaden access to precision agriculture solutions through the dealer network. Precision retrofits becoming the default bundle at sale would provide a realistic upside. The core risk is limited scale in parts stocking versus larger dealer groups.

Aspirants

Horsch, LLC

US based fabrication and assembly depth can be more important than brand awareness for fast growing growers. HORSCH describes its Mapleton, North Dakota facility as a primary US production site with significant capacity improvements, which supports closer fit to large acreage needs. In 2025 it highlighted North America new products including a 90 ft Maestro planter and a next generation Avatar drill variant, showing breadth beyond tillage. This fast innovating seeding and tillage specialist can gain when farms consolidate and standardize. The operational risk is uneven dealer training for newer platforms, which can slow first year adoption.

Aspirants

Ploeger Oxbo Group B.V.

Specialty crop harvesting and controlled application demand is rising, yet support expectations are rising too. Ploeger Oxbo, a major supplier under the Oxbo brand, expanded its US footprint through acquisitions, including Westside Equipment in California, which deepens service reach in high value crops. Oxbo also announced a 2025 consolidation of Clear Lake, Wisconsin manufacturing into a new Bergen, New York plant, which can improve efficiency but adds transition risk. If specialty labor shortages worsen, demand for mechanized harvest can accelerate. The biggest risk is execution slip during plant moves, which can disrupt parts and seasonal deliveries.

Aspirants

Argo Tractors S.p.A.

Dealer breadth is the limiting factor when a tractor line competes against entrenched US dealer groups. Through the McCormick brand, Argo lists a US dealer locator and posted dealer additions in 2024 and 2025, signaling ongoing network activity. This smaller European tractor group can appeal in utility and specialty uses, but awareness is likely uneven outside core territories. If financing partners push bundled packages, Argo could improve conversion for first time buyers. The key risk is low parts stocking density, which can turn minor repairs into multi day downtime events.

Aspirants

Yanmar Holdings Co., Ltd.

Rural lifestyle buyers now expect premium comfort features that used to be limited to larger equipment classes. Yanmar America introduced new tractors for North American rural landowners in October 2024, including the SM475 and an electric concept tractor that signals future direction. In 2023, Yanmar America partnered with Tarter to broaden implement offerings for its compact tractors, improving bundle value at the dealer. This compact equipment specialist can win where property owners want a single brand system. The risk is dependence on discretionary spending, which can swing quickly with interest rates.

Aspirants

United States Agricultural Machinery Companies: Leaders, Top & Emerging Players and Strategic Moves

Top 5 United States Agricultural Machinery Companies

United States Agricultural Machinery Companies Matrix by Mordor Intelligence

MI Competitive Matrix for United States Agricultural Machinery

Analysis of United States Agricultural Machinery Companies and Quadrants in the MI Competitive Matrix

Deere & Company

CNH Industrial NV

AGCO Corporation

Netafim Limited (An Orbia Business)

Kubota Corporation

Mahindra & Mahindra Ltd.

Valmont Industries, Inc.

CLAAS KGaA mbH

KUHN SAS

Kinze Manufacturing

Same Deutz-Fahr S.P.A.

Horsch, LLC

Ploeger Oxbo Group B.V.

Argo Tractors S.p.A.

Yanmar Holdings Co., Ltd.

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Methodology

Analysis of Leading United States Agricultural Machinery Companies