Thailand Pet Treats Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Thailand Pet Treats Market Trends and Insights

Pet Humanization and Premium Treat Adoption

Pet ownership in Thailand is increasingly associated with higher routine spending on care products, supporting steady demand for premium snacks and wellness-focused treats. Thailand's domestic pet food market reached USD 2,250.0 million in 2025, indicating that treat purchases are being supported by a broader rise in pet-related household spending. Premium positioning is proving viable, as Royal Canin Thailand reported USD 49.8 million in revenue in 2025, attributing part of that performance to demand for senior pet food and cat-related products. This trend supports the Thailand pet treats market, as owners are showing greater willingness to spend on products that fit daily health, bonding, and reward routines rather than serving only as occasional indulgences.

Rising Cat Ownership and Treat-Focused Spending

Cat ownership grew faster than dog ownership in Thailand between 2021 and 2025, expanding the addressable base for cat-focused treats, particularly soft, moist, and lickable formats. According to the United States Department of Agriculture Foreign Agricultural Service (USDA FAS) report in 2025, Thailand had 1.94 million pet cats, a base large enough to support specialized product planning rather than treating cat treats as a minor extension of dog portfolios^{[2]Source: USDA FAS Report, "Thailand's Pet Food Market 2025," apps.fas.usda.gov}. Multi-pet households add another layer of demand, increasing the likelihood of cross-category purchases that include multiple treat types in a single transaction. Inaba Petfood Co., Ltd. illustrates how brands are responding with its Churu range, produced at its Saraburi facility in Thailand and built around a format suited to daily cat feeding habits. Longer feline lifespans are also driving greater attention toward age-specific and function-led products, providing the Thailand pet treats market a clear path to expand beyond simple flavor-led offerings.

Expansion of E-Commerce, Social Commerce, and Quick-Commerce Channels

Digital retail is expanding access to the Thailand pet treats market by making premium products easier to discover, compare, and reorder across urban and provincial areas. Social commerce plays a notable role by integrating product discovery with live selling events, which suits impulse-driven purchases such as treats and small pack formats. Quick-commerce services support repeat demand by reducing delivery times and enabling small top-up purchases with same-day fulfillment. JerHigh's deployment of automated dog treat vending machines in Bangkok shopping malls illustrates how brands are expanding convenience-oriented retail touchpoints to improve accessibility and encourage impulse purchases. These evolving retail formats are strengthening distribution reach and creating additional buying occasions rather than simply shifting demand from traditional retail to online channels.

Growth of Modern Trade and Pet Specialty Retail

Specialty retail continues to shape how premium products are sold in the Thailand pet treats market, as staff guidance remains important in categories such as dental, functional, and life-stage treats. Pet Lovers Centre has identified Thailand as a priority market in its regional store expansion plan, reflecting the remaining potential for specialty-led penetration outside established urban locations. The channel is significant because shoppers often require assistance in choosing among different textures, functions, and claim types, support that is difficult to replicate on a standard grocery shelf. Physical stores are also taking on a secondary role as small fulfillment points for click-and-collect and same-day delivery, helping them remain relevant as online sales grow. This combination of advice, visibility, and fulfillment gives specialty retail a continued role in the market.

Imported Ingredient Price Volatility

Thailand has a strong domestic protein base, but several treat inputs still depend on imports, including specialty fats, grain binders, probiotics, glucosamine, and chondroitin. According to the United States Department of Agriculture Foreign Agricultural Service in 2025, Thailand's pet food imports increased from USD 66 million in 2021 to USD 122 million in 2024. Over the same period, China's share of Thailand's pet food imports rose from 3% to 39%. This trend indicates the extent to which price competition from imported inputs can affect local producers, particularly those without scale purchasing or long-term contracts. The risk increases as brands move into more advanced formats, since functional treats typically require a higher proportion of specialized ingredients than standard snacks. This keeps margin pressure high for mid-sized producers seeking to premiumize but lacking the export volumes needed to spread sourcing risk.

Strong Price Sensitivity Outside Major Urban Centers

Demand for premium products in the Thailand pet treats market remains concentrated in Bangkok and a limited number of other urban centers, while buyers in provincial areas remain more price-conscious. Bangkok's higher pet ownership rates, higher incomes, and better access to specialty retail support faster adoption of dental and functional formats compared to most secondary cities. Outside these areas, lower willingness to pay makes pack size, price ladders, and product entry points more important than shelf presence alone. As a result, distribution expansion does not automatically translate into premium sell-through where local affordability does not match the price point. The Thailand pet treats market therefore remains heavily dependent on a narrow set of urban areas for premium revenue, which increases exposure to shifts in city-level consumer confidence.

*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.

Segment Analysis

By Sub Product: Dental Formats Anchor Volume as Freeze-Dried Premiums Gain

Dental treats held 24.5% of the Thailand pet treats market share in 2025, making them the largest sub product category. This position reflects a category where owners see a clear daily use case and retailers can communicate product benefits more easily than they can for less familiar functional claims. JerHigh's September 2025 launch of Den-T Chews illustrates how domestic players are expanding dental care into a broader platform with added positioning around memory, joint health, and coat support. Crunchy treats remain a large everyday format due to their ease of stocking, pricing, and distribution across mass and specialty channels.

Freeze-dried and jerky treats are anticipated to expand at an 8.2% CAGR between 2026 and 2031, making them the fastest-growing sub product category in the Thailand pet treats market. Growth is supported by premium urban buyers who respond to meat-led textures, limited-ingredient positioning, and minimally processed formats. Soft and chewy products also have room to grow, as they suit cat preferences and older pets better than hard formats. Other treats, including meat sticks and toppers, remain active in specialty channels where small-batch brands and targeted claims can find shelf space. Overall, the product mix indicates that the Thailand pet treats market is shifting from shelf-stable reward snacks toward more purpose-led and texture-led purchasing.

By Pets: Dog Ownership Anchors Scale, Cat Growth Reshapes the Treat Mix

Dogs accounted for 68.7% of the Thailand pet treats market in 2025, giving the dog segment the broadest reach across product lines, price points, and retail channels. Thailand had 3.45 million dogs in 2025, and this base continues to drive repeat purchases across mainstream snacks, training treats, and dental chews. Companies continue to support this scale with new product releases. JerHigh alone launched multiple dog treat SKUs in 2025 across different textures and product variants. The dog segment also benefits from more established retail placement and a wider range of functional chew products, which helps keep sales stable even when buyers shift between premium and mid-tier price bands.

The cat segment is anticipated to expand at a CAGR of 8.6% between 2026 and 2031, making it the fastest-growing pet type in the Thailand pet treats market. Cat ownership is rising faster than dog ownership, gradually shifting texture demand, pack formats, and merchandising approaches across the category^{[3]Source: Kasikorn Research Center, "Thailand's pet food market in 2025 continues to grow both domestically and exportedly due to the popularity of pets," kasikornresearch.com}. Multi-pet households reinforce this trend, as cat and dog treats are often purchased in the same transaction rather than as separate shopping trips. Other pets remain a small but served niche, supported mostly by specialty stores whose broader assortments make these lower-volume lines viable. Overall, the Thailand pet treats market still depends on dogs for scale, while cats are playing a larger role in shaping the next stage of format innovation.

By Distribution Channel: Specialty Stores Set the Value Tone, Online Channel Expands Reach

Specialty stores held 39.4% of the Thailand pet treats market size in 2025, maintaining their position as the leading distribution channel. This position is supported by a retail model where store staff can guide buyers toward dental, cat-specific, and functional options that are more difficult to explain on a standard grocery shelf. Supermarkets and hypermarkets remain important for accessible formats, particularly crunchy and soft treats sold at value-driven price points. Other channels, including veterinary clinics and grooming outlets, are most relevant when professional recommendations improve consumer confidence in product claims.

The online channel is anticipated to expand at a 7.9% CAGR between 2026 and 2031, making it the fastest-growing distribution channel in the Thailand pet treats market. Online growth is supported by social commerce, quick reordering, and broader product visibility, all of which favor small packs and premium treats that do not require a large basket size to justify purchase. The distinction between specialty retail and e-commerce is also narrowing, as stores increasingly serve as local fulfillment points for digital orders. This improves convenience without removing the role of specialist advice from the shopping journey. As a result, physical stores continue to shape consumer trust and product choice, while online channels expand reach and purchase frequency across the Thailand pet treats market.

Geography Analysis

Bangkok remains the primary demand center for premium treats, driven by higher pet ownership rates, income levels, retail access, and digital purchasing compared to most other areas. Chiang Mai also supports premium demand, while Phuket and Pattaya represent smaller but attractive urban pockets associated with higher-spending households and expatriate communities. The Eastern Seaboard plays a different role, functioning primarily as a production and supply base rather than a major consumer demand center. Facilities linked with Nestlé, Betagro, and contract producers strengthen manufacturing efficiency and improve the market's ability to respond to shifting product demand.

Thailand holds a strong position in pet food exports, supporting local treat innovation through export-grade production facilities, established ingredient networks, and packaging capacity. Dog and cat food exports reached USD 2.9 billion in 2025, confirming the industrial depth behind domestic product launches. This positions the Thailand pet treats market with a cost and supply advantage over smaller Southeast Asian consumer bases that rely more heavily on imported finished goods.

Provincial markets offer the largest remaining growth opportunity but are also the most difficult to scale quickly. Traditional trade channels retain a stronger presence outside major cities, limiting the visibility of premium dental and functional treat formats. E-commerce is beginning to close the access gap by making urban product assortments available in more locations, though price sensitivity continues to slow conversion in many provincial households. Improved trade terms that expand access to novel ingredients could help local producers broaden the appeal of health-oriented products over time. Until such conditions develop more broadly, the strongest near-term growth is likely to remain concentrated in Thailand's larger urban consumer clusters rather than distributed evenly across the country.