Sports Nutrition Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Sports Nutrition Industry Growth & Statistics are Segmented by Type (Sports Food, Sports Drinks, and Sports Supplements); Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, the Middle East, and Africa). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

Sports Nutrition Market Size

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Sports Nutrition Market Summary
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Study Period 2018 - 2029
Base Year For Estimation 2023
CAGR (2024 - 2029) 12.50 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Sports Nutrition Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Sports Nutrition Market Analysis

The Sports Nutrition Market is expected to register a CAGR of 12.5% during the forecast period.

One of the main drivers propelling the market is an increase in consumer inclination for a healthy, active lifestyle. Additionally, it is anticipated that the rise would be fueled by young consumers making fitness a major aspect of their lifestyle and by consumers' rising acceptance of protein supplements. While Sports nutrition solutions are created to restore nutrients lost during exercise and to make it simpler to achieve fitness goals. Sports beverages, energy bars, and protein powder are a few of the top sports nutrition products. It's crucial to fuel the body properly for athletic performance, especially when it comes to fats, proteins, and carbohydrates that help keep the body's energy levels up. Since carbohydrates are the main source of energy for working muscles, it's critical to consume enough of them to avoid muscular tiredness. Similarly, Protein is essential for constructing new muscle tissue and can be utilized as an energy source.

Whereas, Fatty acids from fats can be used as an energy source, especially if the workouts take longer than an hour. Additionally, fats serve as the building blocks for the production of hormones and cell membranes. Therefore, The consumption of sports nutrition products has increased among consumers, because of increased health awareness and rising disposable income levels of consumers. Thus, the growth rate of the sports nutrition market is rising. Indulgence in buying and product knowledge are the key factors driving the growth rate. The sports supplement segment occupied a major share due to the increased regularized usage of sports nutrition products by sportspersons in the form of supplements. The growing variety for different body types, where the consumers get to use the products depending upon their needs and taste is one such factor that stimulates the market growth.

Sports Nutrition Market Trends

Rising Consumer Engagements in Fitness Clubs

Consumers these days are more conscious about their health, for instance, the majority of the German population is a member of fitness clubs. Sports nutrition products have increasingly gained popularity, mainly among athletes and individuals involved in vigorous physical activities. The growing emphasis on staying healthy and in shape and rising participation in sports, health clubs, sports clubs, and gyms. These are some of the key drivers contributing to the growth of the sports nutrition industry. The United States has the most fitness clubs in the world, whereas, Brazil is the second-largest country to have a maximum number of gyms which is followed by Mexico. Due to the rising concerns of consumers regarding their health the fitness club penetration rate is also rising, for example, various studies have depicted that in the United States, 18.6% of the whole population are members of various fitness clubs. Two billion adults globally are considered to be overweight. For instance, According to Global Health Service Monitor 2021, the biggest health problem faced by citizens from 30 different countries stated that obesity came in fifth place, trailing COVID-19, cancer, mental health, and stress.

Sports Nutrition Market: Number of Fitness Clubs, Global, 2022

Asia-Pacific is the Fastest-growing Market

The changing lifestyles of consumers in the Asia-Pacific region, particularly in countries like India and China, are paving the way for sports nutrition food as a convenient food choice to satiate hunger and provide nutrition after sports or exercise. Thus, the involvement of consumers in sports is one of the major reasons for driving the sports nutrition market. The rising snacking trend among the health-conscious consumers of the country drives the demand for sports food, especially energy and protein bars. As these products directly relate to RTE foods, it eventually saves time for consumers. Fitness enthusiasts in the region are also driving the market with their varied demands, such as muscle development, stamina enhancement, and body-fat reduction, among others, thus enabling players to enter the sports nutrition market, which also attracts other consumers of different ages, thus the demand for sports nutrition is significantly rising in this region.

Sports Nutrition Market: Market Size (%), By Geography, Global, 2021

Sports Nutrition Industry Overview

The sports nutrition market is highly competitive, with the presence of various international and domestic players. The giants of the global market are progressively relying on product innovation as the most adopted strategy. Extensive investments in R&D have been witnessed in the past years, which led to the introduction of numerous new products in the market. Moreover, the players are also extensively focusing on providing consumers with innovative offerings while including functional benefits. The major players in the sports nutrition market are Glanbia PLC, PepsiCo Inc., MusclePharm Corporation, The Coca-Cola Company, Clif Bar & Company, Multipower, etc.

Sports Nutrition Market Leaders

  1. Glanbia plc

  2. PepsiCo, Inc.

  3. MusclePharm Corporation

  4. Clif Bar & Company

  5. General Nutrition Centers Inc.

*Disclaimer: Major Players sorted in no particular order

Sports Nutrition Market Concentration
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Sports Nutrition Market News

  • In January 2022, Hydroxycut a sports nutrition brand under its parent company, Lovate Health Scie, launched "Cut", an energy drink that will help consumers to reduce their body fat percentage.
  • In November 2021, The new product launch of Solabia-Algatech Nutrition included AstaPure MAX, which is a multi-blend supplement that is intended to lessen muscle soreness and pain after exercise.
  • In October 2021, Glaxon, a rapidly expanding sports nutrition company, and General Nutrition Centers Inc. (GNC) have collaborated as the established retailer's first partnership under a new technological incubation program initiative.

Sports Nutrition Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Sports Food

      2. 5.1.2 Sports Drinks

      3. 5.1.3 Sports Supplements

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Glanbia PLC

      2. 6.3.2 PepsiCo Inc.

      3. 6.3.3 Lovate Health Sciences

      4. 6.3.4 The Coca-Cola Company

      5. 6.3.5 Clif Bar & Company

      6. 6.3.6 GNC Holdings Inc.

      7. 6.3.7 Bulk Powders

      8. 6.3.8 Abbott Laboratories Inc.

      9. 6.3.9 The Coca-Cola Company

      10. 6.3.10 BioTech USA Kft.

    4. *List Not Exhaustive

**Subject to Availability
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Sports Nutrition Industry Segmentation

Sports nutrition is the study and practice of nutrition and diet with regard to improving one's athletic performance. Nutrition is an important part of many sports training regimens, majorly in strength sports and endurance sports. The sports nutrition market is segmented by type, distribution channel, and geography. The sports nutrition market is segmented by type into sports food, sports drinks, and sports supplements. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. Based on geography, the report provides a detailed global analysis, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Sports Food
Sports Drinks
Sports Supplements
Distribution Channel
Specialty Stores
Convenience Stores
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Sports Nutrition Market Research FAQs

The Sports Nutrition Market is projected to register a CAGR of 12.5% during the forecast period (2024-2029)

Glanbia plc, PepsiCo, Inc., MusclePharm Corporation, Clif Bar & Company and General Nutrition Centers Inc. are the major companies operating in the Sports Nutrition Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Sports Nutrition Market.

The report covers the Sports Nutrition Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sports Nutrition Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key factors driving the Sports Nutrition Market are a) Growing influence of fitness influencers and online communities promoting sports nutrition products and creating trends b) Growing societal focus on health and well-being fuels demand for products that enhance performance and support fitness goals

Sports Nutrition Supplements Industry Report

The global sports nutrition market is undergoing a phase of rapid growth, driven by a shift in consumer preferences towards healthy, active lifestyles and an increasing emphasis on fitness. This market, encompassing protein powders, sports drinks, energy bars, and various supplements, is expanding to cater to a broader range of dietary needs and wellness goals. Consumers are demanding products with cleaner labels, natural or plant-based ingredients, and transparency in formulation, spurring continuous innovation in product development to meet these evolving needs. Innovations are focusing on sophisticated ingredients and delivery systems, enhancing the absorption of nutrients and offering specialized formulations for distinct performance objectives. Furthermore, the market is adapting to sustainability trends, with an uptick in demand for eco-friendly packaging and ethically sourced ingredients. Despite facing challenges related to perceived specialization, which may limit its appeal to broader audiences, the sports nutrition sector is countering this through targeted marketing and emphasizing the benefits for general health and fitness. Statistics for the Sports Nutrition Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sports Nutrition Supplements analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Sports Nutrition Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)