North America Soft Drinks Packaging Industry Overview
| Study Period: | 2018 - 2028 |
| CAGR: | 8.95 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Soft Drinks Packaging Market Analysis
The North America soft drinks packaging market is expected to register a CAGR of 8.95% during the forecast period of 2022-2027. The global outbreak of the COVID-19 pandemic has significantly impacted the packaging industry, which has led to some of the sharpest declines in demand for certain types of packaging in recent times while accelerating growth for others. Several manufacturers in the country are witnessing an uptake in demand for cans and plastic bottles due to hygiene-based consumer perceptions surrounding the packaging materials.
Packaging plays an essential role in the soft drinks market. Efficient packaging solutions offer ease of use, disposability, and enhanced user experience. These benefits have led to the demand for packaging solutions for the soft drinks segment in the region. Another trend augmenting demand is new and innovative products that help manufacturers enhance their brand visibility while offering product differentiation.
With the trend toward healthier beverages threatening the growth of carbonated soft drinks, finding new and innovative ways to get consumers through packaging stimuli is crucial for packaging manufacturers and brand owners. However, the cost will still be the key ingredient to any new packaging feasibility.
Soft drinks are the second most-consumed drink after water, with plastic being the most used material for soft drinks packaging. Many beverage companies favor plastic packaging material for bottled beverages due to its lightweight, durability, and cost-efficiency.
Many plastic products are being recycled and reused in recent years. Also, the variety of plastics available for packaging, such as PVC, PE, PP, PS, PET, and nylon, is one of the reasons contributing to the market share of this segment in the region.
As a result of the COVID-19 pandemic, out-of-home consumption of soft drinks, which historically generates the highest margin, has come to nearly a standstill due to growing concerns about maintaining hygiene and widespread lockdown. This is expected to bring long-term changes in customers' behavior and purchasing patterns, pushing the packaging industry to bring innovative solutions to meet the changing requirements.
North America Soft Drinks Packaging Industry Segments
The primary function of packaging is to protect the product, maintain its safety and quality, and reduce transportation risk. North America is the world's largest packaging consumer, and the market has recently been growing steadily. However, the transition toward sustainable packaging lately is driving the soft drinks packaging industry to bring innovative and eco-friendly packaging solutions. This report gives a detailed study of the market landscape, including the key growth strategies, competition analysis, and key trends that will impact the industry. Further, the report provides the impact of the COVID-19 pandemic on the market.
The North America soft drinks packaging market is segmented by packaging material type (plastic, paper and paperboard, glass, and metal), product type (bottled water, carbonated drinks, juices, RTD beverages, and sports drinks), and geography.
| Packaging Material Type | |
| Plastic | |
| Paper and Paperboard | |
| Glass | |
| Metal | |
| Other Materials |
| Product Type | |
| Bottled Water | |
| Carbonated Drinks | |
| Juices | |
| RTD Beverages | |
| Sports Drinks | |
| Other Product Types |
| Geography | |
| United States | |
| Canada |
North America Soft Drinks Packaging Market Trends
This section covers the major market trends shaping the North America Soft Drinks Packaging Market according to our research experts:
The RTD Beverages Segment is Expected to Hold a Significant Market Share
Ready-to-drink beverages include tea, coffee, energy drinks, sports nutrition drinks, highly nutrient and flavored water, alcopops, and ready-made alcohol cocktails. These beverages are witnessing a significant rise in consumption in the region. Also, other beverages, like vegetable juices, bar mixes, and smoothies, are experiencing increased demand.
Lately, ready-to-drink iced tea has grown considerably due to the increasing demand. Market vendors are offering specialized recycle packaging for ready-to-drink tea. For instance, Graham Packaging offers recyclable plastic packaging to provide longer shelf life for single-serve packaging.
Energy drinks are getting immense popularity among the region's millennial population. The principal reason for this popularity is significantly related to the aggressive marketing campaigns primarily directed toward young consumers. Moreover, advertisements promote that energy drinks refresh the body, ignite the mind, and enhance stamina and performance.
Owing to the increasing demand for cocktails in the US market, vendors adopt flexible beverage packages. For instance, buzzox, an American beverage brand, and Tetra Pak provide cocktails on the go using recyclable packages. The cocktails come in 200 ml recyclable Tetra Pak's packages, allowing the beverages to stay safe and taste fresh without using preservatives.
Ready-to-drink (RTD) coffee is no longer a niche market segment in the studied region. Retail sales of RTD coffee have been growing, especially in the United States. Consumers are also more health-conscious nowadays; therefore, they opt for RTD coffee instead of high-sugar and carbonated beverages more often. Due to the additional health benefits that some cold-brew RTD beverages offer, the market is on the rise for these products, and they are seen as premium products.
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The United States Accounts for the Largest Market Share
- Consumers in the market are becoming increasingly conscious of health and wellness. From juice in the morning to energy drinks, they are spending more on the products that provide refreshments are well within the wellness trend. This trend has created a high demand for cost-effective packaging solutions in the fruit-based beverage segment.
- This demand for fruit juices and beverages is expected to grow decently over the forecast period. The use of packaging for these products improves the shelf-life. The recent new packaging method provides shelf-stable fruit juices.
- Moreover, Fruit-based beverages aseptic packaging is a process in which containers, aseptic juices, and auxiliary packaging materials are placed in an aseptic environment. These beverages are filled and sealed with an aseptic filling machine. Fruit juice foods are usually sterilized at high temperatures and then reduced to 20°C to 30°C to attain aseptic requirements.
- Additionally, aseptic packaging for fruit-based beverages includes plastic packaging with plastic layers. The aluminum layer protects the beverage from light and oxygen. As a result, the product can retain shelf life without cooling. To protect the plastic package against the moisture of the product and the moisture from the outside, a layer of polyethylene (PE) is applied on the inside and outside.
- Further, Carbonated soft drinks are usually packaged in aluminum cans. The COVID-19 pandemic impacted the supply of these cans in the early months of the pandemic, which highlighted the limitations of these cans. The can shortage made carbonated beverage producers look for new packages, specifically all forms of aseptic, enabling a long ambient shelf life.
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North America Soft Drinks Packaging Market Competitor Analysis
The North America soft drinks packaging market is moderately concentrated, shortly moving toward the fragmented stage. The key strategies adopted by the major players in the market are product innovations, mergers, acquisitions, and partnerships. Some of the major players in the market are Pactive LLC, Amcor Ltd, Genpak LLC, and Graham Packaging Company. Some of the recent developments in the market are:
- July 2021 - Liquibox and WestRock launched a Ships In Own Container (SIOC) bag-in-box solution for Amazon that delights consumers, reduces waste, and ensures that products arrive undamaged. Following rigorous performance tests, the new packaging passed the ISTA 6-Amazon.com-SIOC test in an Amazon APASS-certified lab and did not require additional protective boxes.
- January 2021 - Ball Corporation announced plans to build a new aluminum end manufacturing facility in Bowling Green, Kentucky. The facility is scheduled to begin production in early 2022 and expand over multiple years to create approximately 200 manufacturing jobs. The new Bowling Green, Kentucky, facility will provide aluminum end supply to Ball's expanding North American network of beverage can manufacturing plants.
North America Soft Drinks Packaging Market Top Players
Pactive LLC
Amcor Ltd.
Genpak LLC
Graham Packaging Company
Ball Corporation
*Disclaimer: Major Players sorted in no particular order
North America Soft Drinks Packaging Market Recent Developments
- In May 2021, Ball Corporation announced the availability of the first-of-its-kind Ball Aluminum Cup for soft drinks at major retailers in all 50 states across the United States. The product was made available between May and June for the first time to more than 18,000 food, drug, and mass retailers, including Kroger, Target, Albertsons, CVS, and others. The nationwide retail rollout follows the success of a limited pilot that began in 2019. Since then, the cups have been available in select retailers, restaurants, and major sports and entertainment venues such as Ball Arena in Denver, SoFi Stadium in Inglewood, and Allegiant Stadium in Las Vegas.
- In April 2021, Amcor announced a strategic investment in ePac flexible packaging, a leader in the high-quality, short-run length digital printing segment. The investment is expected to range between approximately USD 10 to USD 15 million, including a minority ownership interest in ePac Holdings LLC and funding for one or more ePac franchise sites.
North America Soft Drinks Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Assessment of Impact of the COVID-19 Pandemic on the Market
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Soft Drink Consumption
5.1.2 Increased Demand for Convenience Packaging from Consumers
5.2 Market Restraints
5.2.1 Environmental Concerns Regarding Usage of Plastic
5.2.2 Stringent Government Regulations
6. MARKET SEGMENTATION
6.1 Packaging Material Type
6.1.1 Plastic
6.1.2 Paper and Paperboard
6.1.3 Glass
6.1.4 Metal
6.1.5 Other Materials
6.2 Product Type
6.2.1 Bottled Water
6.2.2 Carbonated Drinks
6.2.3 Juices
6.2.4 RTD Beverages
6.2.5 Sports Drinks
6.2.6 Other Product Types
6.3 Geography
6.3.1 United States
6.3.2 Canada
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Pactive LLC
7.1.2 Amcor Ltd
7.1.3 Genpak LLC
7.1.4 Graham Packaging Company
7.1.5 Ball Corporation
7.1.6 SIG Combibloc Company Ltd
7.1.7 Tetra Pak International
7.1.8 Placon Corporation
7.1.9 Toyo Seikan Group Holdings Ltd
7.1.10 WestRock Company
7.1.11 Owens-Illinois Inc.
7.1.12 The Scoular Company
7.1.13 Ardagh Group SA
7.1.14 Crown Holdings Inc.
7.1.15 CAN-PACK SA
7.1.16 Alcoa Corporation
*List Not Exhaustive8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
North America Soft Drinks Packaging Market Research FAQs
What is the study period of this market?
The North America Soft Drinks Packaging Market is studied from 2018 - 2028.
What is the growth rate of North America Soft Drinks Packaging Market?
The North America Soft Drinks Packaging Market is growing at a CAGR of 8.95% over the next 5 years.
Who are the key players in North America Soft Drinks Packaging Market?
Pactive LLC, Amcor Ltd., Genpak LLC, Graham Packaging Company, Ball Corporation are the major companies operating in North America Soft Drinks Packaging Market.
North America Soft Drinks Packaging Industry Reports
In-depth industry statistics and market share insights of the North America Soft Drinks Packaging sector for 2020, 2021, and 2022. The North America Soft Drinks Packaging research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the North America Soft Drinks Packaging report PDF.
