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Market Entry - Ready to eat food Industry in UAE: Analysis of Growth, Trends and Progress (2017 - 2022)


DEC 2017

Market Entry - Ready to eat food Industry in UAE: Analysis of Growth, Trends and Progress (2017 - 2022)

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The United Arab Emirates represents a nation with a high percentage of young expat population, and a large proportion of indigenous population exposed to heavy marketing by regional and international food products and service providers. In a country with world famous urban centres and an ever increasing population of young expats, ready to eat food has become the go to for a significant and rapidly growing population. This population has little time, and is less inclined to cook. The large opportunity in the ready to eat food sector in the Emirates is largely furnished by the purchasing power and standard of living of the young working individuals.

According to Mordor Intelligence analysis, the market for ready to eat, or convenience food is valued at US$ XX.X mn, and is set to grow at X% CAGR till 2020. Ready to eat meals are those that need not be cooked, as they have been cooked, or processed for a long shelf life. These foods, usually tempered to the local palates and items in any country, include a large variety of items which needn’t be cooked at all like pre-cooked meats, sandwiches, baby food, aerated/alcoholic beverages, dry cereal, dairy items, cookies, chips, soda and others which have to be prepared in the microwave, stoves or others with inclusion of simple ingredients like milk, water, or other ingredients.

Frozen pizza has been the most popular category, followed by salad mixes for the health and image conscious. Pre-packaged food includes fast food, confectionaries, and increasingly, health food (salad mixes at restaurants as well as retail outlets for food and groceries), and organic food.

A large section of this young population is interested in maintaining a healthy and balanced lifestyle, including nutritious ready to eat meals. Thus, there is an increased demand for healthy processed food alternatives with high (er) nutritional value and low (er) preservative and colorants.

Market leaders of processed food include Dr Oetker Gmbh, grocery retail outlets for healthy ready to eat items, like Dante and Appetite, and others.

Report Objective

  • The report focuses on Ready to Eat food  Market ‘Macro-Economic Outlook’
  • The report covers different Market Entry Strategies with Regulatory Environment/Government Regulations/ Economic conditions of ‘Ready to Eat food  Market’ in Saudi Arabia
  • Current Scenario: What is the present scenario?
  • Market Benefits: Why to enter the Ready to eat food market of Saudi Arabia?

Government Regulations: How to make entry in to the market (Merger, Acquisition, Technology transfer, tie-up, licensing, joint- ventures, others)


What the report offers

The study elucidates the situation of United Arab Emirates and predicts the growth of its ready to eat food Industry. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the ready to eat food sector of United Arab Emirates. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by various forms of ready to eat food available in the country.

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Ready to eat food Industry by Type (USD millions)

                4.1 Meat Food

                4.2 Fruits & Vegetable Food

                4.3 Cereals Food

                4.4 Others

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                       Market Share

                                       Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                       Trade (Import-Export Analysis)

                                       Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                       Ministries Involved

                                       Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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