Beauty Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Beauty Drinks Market Report Segments the Industry by Ingredient Type (Vitamins and Minerals, Collagen, Glutathione and Other Types), by Functional Benefit (Anti-Ageing, Detoxification, Skin Hydration, Hair and Nail Health and More), by Distribution Channel (Specialty Stores, Drug Stores and Pharmacies, Online Retail Stores and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Beauty Drinks Market Size and Share

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Compare market size and growth of Beauty Drinks Market with other markets in Food & Beverage Industry

Beauty Drinks Market Analysis by Mordor Intelligence

The global beauty drinks market reached USD 3.11 billion in 2025 and is projected to grow to USD 5.65 billion by 2030, at a CAGR of 12.68% during the forecast period. The market growth is primarily driven by increasing consumer awareness of preventive healthcare measures and a shift from traditional topical applications to ingestible beauty products. The rising aging population in developed countries, coupled with growing concerns about lifestyle-related diseases, has accelerated the adoption of beauty drinks. Additionally, these products have gained significant traction among women seeking to reduce wrinkles and enhance their appearance, with celebrity endorsements further amplifying market growth. n addition to these, the surge of e-commerce platforms has broadened the reach of beauty drinks, allowing brands to engage consumers directly through targeted marketing. Furthermore, the rising inclination towards natural and organic ingredients, coupled with personalized formulations catering to specific health and beauty requirements, is intensifying the demand.

Key Report Takeaways

  • By ingredient type, collagen held 48.23% of the market share in 2024, while vitamins and minerals are set to grow at a 14.55% CAGR through 2030.
  • By functional benefit, anti-aging led with 42.04% revenue share in 2024, skin hydration is slated to expand at a 13.67% CAGR to 2030.
  • By distribution channel, specialty stores commanded 34.52% of the beauty drinks market in 2024, and e-commerce channels are rising at a 12.76% CAGR through 2030.
  • By geography, Asia-Pacific captured 41.02% of the market share in 2024, and the Middle East and Africa will register the fastest 13.83% CAGR to 2030.

Segment Analysis

By Ingredient Type: Collagen Dominance Faces Vitamin Innovation

Collagen commands a dominant 48.23% share in 2024, bolstered by clinical validations that highlight its hydrolyzed peptides' efficacy in enhancing skin hydration and elasticity. Glutathione, recognized for its antioxidant benefits in promoting cellular health and skin brightness, lacks the extensive clinical backing that collagen enjoys. Nevertheless, glutathione's potential in countering oxidative stress and fostering a luminous complexion has spurred its rising popularity, leading to heightened interest and investment in its scientific exploration. With a growing consumer appetite for natural and effective beauty solutions, both collagen and glutathione are poised to play synergistic roles in the burgeoning beauty drinks market.

The vitamins and minerals segment shows the highest growth potential with a 14.55% CAGR through 2030, driven by consumers seeking comprehensive nutritional solutions. This growth particularly stems from vitamin C's role in collagen synthesis and bioavailability enhancement, while biotin addresses specific hair and nail health requirements, indicating a shift toward more sophisticated, targeted nutritional interventions.

Beauty Drinks Market: Market Share by Ingredient Type
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Note: Segment shares of all individual segments available upon report purchase

By Functional Benefit: Anti-Aging Leadership Yields to Hydration Growth

Anti-aging applications command a dominant 42.04% market share in 2024, underscoring consumers' focus on staving off visible aging signs. Yet, the skin hydration segment is outpacing others, boasting a robust 13.67% CAGR growth rate projected through 2030. This surge signals a notable pivot towards prioritizing foundational skin health, especially among younger consumers who lean towards preventive care rather than reactive solutions. Heightened awareness about skin moisture's role in bolstering the skin barrier and postponing aging signs fuels this trend. Furthermore, the allure of beauty drinks, which meld hydrating agents with antioxidants and vitamins, is captivating health-savvy consumers eager for holistic internal skincare remedies..

The market demonstrates strong cross-category appeal through segments like detoxification, which attracts wellness-conscious consumers seeking holistic health benefits, and specialized hair and nail health applications that address specific concerns. This multi-functional approach enables beauty drinks that target multiple benefits to command premium pricing and foster stronger consumer loyalty compared to single-benefit alternatives.

By Distribution Channel: Specialty Stores Lead as E-commerce Accelerates

Specialty stores command a leading position with a 34.52% market share in 2024, capitalizing on expert consultations and product education to justify the premium pricing of their scientifically validated beauty drinks. Online retail stores, buoyed by the allure of convenience and an expansive product selection, are projected to expand at a robust 12.76% CAGR through 2030. Meanwhile, drug stores and pharmacies bolster the credibility of their offerings, especially those making health claims, by aligning with recognized healthcare associations. The rising trend of subscription models in online channels dovetails seamlessly with the daily consumption habits of beauty drinks, paving the way for consistent revenue streams for brands. This subscription approach not only fosters direct engagement with consumers but also empowers brands to customize their offerings based on individual purchase behaviors and preferences, significantly boosting customer retention and lifetime value.

Supermarkets and direct-to-consumer platforms are catering to price-sensitive consumers who prioritize convenience and cost savings. Supermarkets, with their one-stop shopping advantage, make beauty drinks readily accessible to a wide audience. In contrast, direct-to-consumer platforms allow brands to sidestep traditional retail markups, presenting competitive prices and tailored shopping experiences. These platforms also frequently offer subscription services and exclusive online promotions, boosting affordability and nurturing long-term loyalty among budget-conscious shoppers.

Beauty Drinks Market: Market Share by Distribution Channel
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Asia-Pacific holds the largest market share at 41.02% in 2024, benefiting from deep-rooted cultural acceptance of functional beverages and well-developed regulatory frameworks. Japan and South Korea stand out as premium market leaders, where consumers readily invest in scientifically validated products. The region's demographic profile, combining an aging population seeking anti-aging solutions with younger consumers adopting preventive beauty approaches, creates a robust market for daily-use beauty drinks.

The Middle East and Africa region demonstrates the highest growth potential with a projected CAGR of 13.83% through 2030. This growth is supported by developing wellness tourism infrastructure and increasing urbanization. South Africa leads the sub-Saharan market with USD 56.9 million in cosmetics imports, showing particular demand for organic and natural beauty drinks. Rising consumer spending power across the region creates new consumer segments seeking convenient wellness solutions.

North America and Europe maintain strong market positions through established nutraceutical awareness and comprehensive regulatory frameworks. These mature markets emphasize transparency in ingredient sourcing and manufacturing processes, particularly favoring clean-label products and sustainable practices. Marine collagen products with environmental credentials receive particular attention, reflecting these regions' focus on both personal wellness and environmental responsibility.

Beauty Drinks Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The beauty drinks market is moderately fragmented, presenting strategic opportunities for both established companies like SAPPE Public Company Limited, Shiseido Co. Ltd, Lacka Foods Limited, and Nestle SA, as well as emerging players. The competitive environment increasingly favors companies that can provide robust clinical evidence to support their efficacy claims, as regulatory frameworks and consumer sophistication demand scientific validation rather than marketing promises.

New market entrants are leveraging direct-to-consumer channels and social media marketing, particularly through user-generated content on platforms like TikTok, to connect with younger consumers seeking beauty-from-within solutions. The market presents opportunities in specialized formulations targeting specific demographic groups and functional benefits. In April 2024, Shiseido demonstrated this trend by launching new drink format supplements, which gained significant traction in Japan and China, marking its expansion in the ingestible beauty sector.

Technology adoption in the beauty drinks market enables personalized nutrition approaches and subscription-based business models that increase customer lifetime value. Companies are implementing omnichannel retail strategies that combine physical expertise with digital accessibility, creating competitive advantages against pure online competitors. These technological integrations help manufacturers better serve consumer needs while establishing stronger market positions.

Beauty Drinks Industry Leaders

  1. Shiseido Co. Ltd

  2. Kinohimitsu

  3. Nestlé SA

  4. Sappe Public Company Ltd

  5. Lacka Foods Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Beauty Drinks Market Concentration
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Recent Industry Developments

  • June 2025: In May 2025, the MAR Advantage team unveiled its ready-to-drink (RTD) Athena's Glow Drink, a blend of natural ingredients tailored for women aged 45 and above. Athena's Glow Drink makes its entrance in four invigorating flavors.
  • August 2024: Collagen Café introduced Advanced Collagen Liquid, a sugar-free supplement sweetened with Stevia.
  • April 2024: Bizzi launched ready-to-drink coffee-plus-collagen blends in three flavor variants. Health-conscious consumers seeking convenient wellness options are the target audience for three new blends: Coffee + Collagen Signature Blend, Matcha + Collagen Signature Blend, and Coffee + Collagen Vanilla & Turmeric.
  • January 2024: Pretty Tasty, a beverage brand focused on beauty innovations, has unveiled its inaugural ready-to-drink collagen tea line, aptly named Pretty Tasty Collagen Tea.

Table of Contents for Beauty Drinks Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Consumer Focus on Anti-Aging And Inner Wellness Solutions
    • 4.2.2 Rising Demand For Beverages Supporting Skin And Hair Health
    • 4.2.3 Expanding Availability of Collagen And Vitamin-Enriched Beauty Beverages
    • 4.2.4 Celebrity Endorsements And Influencer Marketing Boosting Brand Credibility
    • 4.2.5 Shift Toward Preventive Skincare Over Topical Cosmetic Applications
    • 4.2.6 Innovations in Flavors And Formulations Improve Consumer Acceptance
  • 4.3 Market Restraints
    • 4.3.1 High Product Costs Limit Access For Price-Sensitive Consumers
    • 4.3.2 Lack of Clinical Evidence For Long-Term Beauty Benefit Claims
    • 4.3.3 Consumer Skepticism Regarding Effectiveness of Ingestible Beauty Solutions
    • 4.3.4 Limited Awareness in Developing Economies About Beauty Drinks
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Porter's Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Ingredient Type
    • 5.1.1 Vitamins and Minerals
    • 5.1.2 Collagen
    • 5.1.3 Glutathione
    • 5.1.4 Other Types
  • 5.2 By Functional Benefit
    • 5.2.1 Anti-Ageing
    • 5.2.2 Detoxification
    • 5.2.3 Skin Hydration
    • 5.2.4 Hair and Nail Health
    • 5.2.5 Others Functional Benefits
  • 5.3 By Distribution Channel
    • 5.3.1 Specialty Stores
    • 5.3.2 Drug Stores and Pharmacies
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 France
    • 5.4.2.3 United Kingdom
    • 5.4.2.4 Spain
    • 5.4.2.5 Netherlands
    • 5.4.2.6 Italy
    • 5.4.2.7 Sweden
    • 5.4.2.8 Poland
    • 5.4.2.9 Belgium
    • 5.4.2.10 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 Australia
    • 5.4.3.5 South Korea
    • 5.4.3.6 Indonesia
    • 5.4.3.7 Thailand
    • 5.4.3.8 Singapore
    • 5.4.3.9 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Chile
    • 5.4.4.4 Colombia
    • 5.4.4.5 Peru
    • 5.4.4.6 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 United Arab Emirates
    • 5.4.5.2 South Africa
    • 5.4.5.3 Nigeria
    • 5.4.5.4 Saudi Arabia
    • 5.4.5.5 Egypt
    • 5.4.5.6 Morocco
    • 5.4.5.7 Turkey
    • 5.4.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Nestle SA
    • 6.4.2 Shiseido Co Ltd (The Collagen)
    • 6.4.3 Sappe Public Company Ltd
    • 6.4.4 Kinohimitsu
    • 6.4.5 Lacka Foods Ltd
    • 6.4.6 Hangzhou Nutrition Biotechnology Co Ltd
    • 6.4.7 AmorePacific Corp
    • 6.4.8 Asterism Healthcare
    • 6.4.9 Revive Collagen
    • 6.4.10 Bella Berry
    • 6.4.11 My Beauty & GO
    • 6.4.12 Rejuvenated Ltd
    • 6.4.13 Molecule Beverages
    • 6.4.14 Big Quark
    • 6.4.15 On-Group Ltd
    • 6.4.16 Vital Proteins LLC
    • 6.4.17 Amorepacific Vital Beautie
    • 6.4.18 Amai Proteins Ltd
    • 6.4.19 Beauty & Go
    • 6.4.20 PepsiCo Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Beauty Drinks Market Report Scope

Beauty drinks are a new concept among a growing trend of 'nutri-cosmetics,' which include foods, drinks, and supplements that provide beauty benefits from within.

The beauty drinks market is segmented by type (vitamins and minerals, collagen, carotenoids, and other types), distribution channel (grocery retailers, beauty specialty stores, drug stores and pharmacies, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

By Ingredient Type Vitamins and Minerals
Collagen
Glutathione
Other Types
By Functional Benefit Anti-Ageing
Detoxification
Skin Hydration
Hair and Nail Health
Others Functional Benefits
By Distribution Channel Specialty Stores
Drug Stores and Pharmacies
Online Retail Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
France
United Kingdom
Spain
Netherlands
Italy
Sweden
Poland
Belgium
Rest of Europe
Asia-Pacific China
India
Japan
Australia
South Korea
Indonesia
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Chile
Colombia
Peru
Rest of South America
Middle East and Africa United Arab Emirates
South Africa
Nigeria
Saudi Arabia
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Ingredient Type
Vitamins and Minerals
Collagen
Glutathione
Other Types
By Functional Benefit
Anti-Ageing
Detoxification
Skin Hydration
Hair and Nail Health
Others Functional Benefits
By Distribution Channel
Specialty Stores
Drug Stores and Pharmacies
Online Retail Stores
Other Distribution Channels
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
France
United Kingdom
Spain
Netherlands
Italy
Sweden
Poland
Belgium
Rest of Europe
Asia-Pacific China
India
Japan
Australia
South Korea
Indonesia
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Chile
Colombia
Peru
Rest of South America
Middle East and Africa United Arab Emirates
South Africa
Nigeria
Saudi Arabia
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current size of the beauty drinks market and how fast is it growing?

The beauty drinks market was valued at USD 3.11 billion in 2025 and is projected to expand to USD 5.65 billion by 2030 at a 12.68% CAGR.

Which ingredient type holds the largest share in the beauty drinks market?

Collagen beverages captured 48.23% of global revenue in 2024, making them the dominant ingredient segment.

What functional benefit segment is growing the fastest?

Skin hydration formulations are forecast to rise at a 13.67% CAGR through 2030, outpacing anti-aging and detox categories.

Which region leads the beauty drinks market in revenue terms?

Asia-Pacific held 41.02% of global sales in 2024, driven by strong demand in Japan, South Korea, and China.

Page last updated on: July 7, 2025

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