Japan Mattress Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Japan Mattress Market Trends

Growing Elderly Population and Healthcare Requirements

The rapidly aging Japanese population has emerged as a significant driver for the mattress market, with specialized sleep solutions becoming increasingly important for elderly comfort and care. According to the Ministry of Internal Affairs and Communications, Japan's elderly population (aged 65 and above) reached 36.2 million in 2023, constituting 29% of the total population, with those aged 75 or older accounting for 53.4% of all senior citizens. This demographic shift has created substantial demand for mattresses specifically engineered to address age-related sleep concerns, including enhanced pressure relief, improved spinal alignment, and easier mobility features.

The healthcare needs of the elderly population have prompted manufacturers to develop innovative therapeutic mattress solutions that combine therapeutic benefits with comfort features. These specialized mattresses often incorporate advanced materials and designs that help prevent pressure ulcers, reduce joint pain, and facilitate better blood circulation—all crucial factors for elderly well-being. The focus has shifted toward creating products that not only provide comfortable sleep but also contribute to the overall health management of senior citizens, leading to increased investment in research and development of age-appropriate sleep solutions.

Urbanization and Changing Consumer Lifestyles

The extensive urbanization in Japan, with 91.7% of the population residing in urban areas, has fundamentally transformed consumer preferences and living habits, particularly in their choice of bedroom furniture and sleeping solutions. This urban lifestyle shift has led to a notable transition from traditional Japanese futons to Western-style bed mattresses and mattresses, driven by changing perceptions of comfort and luxury. The urbanization process has also contributed to increased discretionary income levels, enabling consumers to invest in higher-quality sleep products that align with their modern lifestyle preferences.

The evolution of urban living spaces has created new demands for mattress products that complement contemporary interior designs while maximizing limited space utility. Japanese consumers are increasingly seeking mattresses that offer multiple functionalities, such as storage solutions or space-saving features, while maintaining high comfort standards. This trend is further reinforced by the growing awareness of sleep quality's importance in urban lifestyles, leading to increased consumer willingness to invest in premium mattress products that promise better sleep experiences and align with their sophisticated urban living standards.

E-commerce Growth and Digital Distribution Channels

The mattress market in Japan has experienced significant transformation through the rapid expansion of e-commerce platforms, revolutionizing how consumers research, compare, and purchase sleep products. According to industry data from April 2023, the bedding category showed consistent growth across major online platforms including Amazon, Rakuten Market, and Yahoo! Shopping, with four out of the top five companies on Amazon recording increased sales compared to the previous year. This digital shift has enabled direct-to-consumer mattress brands to establish a strong market presence, offering convenient home delivery solutions particularly valuable in urban areas where transporting large items poses logistical challenges.

The e-commerce revolution has also facilitated greater product transparency and comparison capabilities, empowering consumers to make more informed purchasing decisions. Online platforms have introduced innovative features such as virtual product demonstrations, detailed material specifications, and customer review systems that help buyers evaluate mattress options comprehensively. Companies like Airweave have successfully leveraged this digital transformation by establishing a robust online presence both domestically and internationally, demonstrating the growing importance of e-commerce channels in driving market growth and consumer engagement.

Construction and Real Estate Development Activities

The robust construction and real estate development sector in Japan has emerged as a significant driver for the mattress market, with total construction investments reaching 70.32 trillion yen in fiscal year 2023. Major development projects, such as the Nihonbashi Naka District Urban Redevelopment project valued at USD 308 million and the Beppu Onsen Suginoi Hotel renovation project featuring 300 rooms, are creating substantial demand for commercial-grade mattresses. These large-scale developments, particularly in the hospitality sector, require significant investments in quality bedding solutions to meet evolving consumer expectations.

The ongoing urban redevelopment initiatives, including the transformation of the Yokohama Station and Minato Mirai district with luxury hotels and commercial facilities, are generating consistent demand for premium mattress products. The construction industry's focus on creating mixed-use developments that combine residential, commercial, and hospitality elements has led to diverse requirements for mattress solutions across different price points and specifications. This trend is further supported by the development of new luxury brand hotels, including Four Seasons hotels and resorts in the Minato Mirai area, which typically demand high-end mattress products to maintain their premium service standards.

Segment Analysis: By Type

Spring Mattresses Segment in Japan Mattress Market

Spring mattresses continue to dominate the Japan mattress market, commanding approximately 57% market share in 2024. This segment's strong position is driven by Japanese consumers' growing preference for Western-style sleeping arrangements and the segment's reputation for durability and good airflow. Spring mattresses are particularly popular due to their ability to improve air circulation through the holes in the springs, which helps maintain optimal sleep temperature. The segment offers various types, including Bonnell spring, pocket spring, and high-density spring mattresses, each catering to different consumer preferences. Major players like Simmons, Sealy, FranceBed, Craftia, and Neruco have established strong positions in this segment by offering a wide range of innerspring mattress options that combine traditional craftsmanship with modern technology.

Memory Foam Mattresses Segment in Japan Mattress Market

Memory foam mattresses represent the fastest-growing segment in the Japan mattress market, with a projected growth rate of approximately 5% from 2024 to 2029. This impressive growth is primarily driven by increasing consumer awareness of sleep quality and the segment's ability to provide superior pressure relief and personalized comfort. The segment's expansion is further supported by technological innovations, including the introduction of plant-based memory foam mattresses and gel-infused variants that offer additional cooling properties. Japanese consumers are increasingly gravitating towards memory foam mattresses for their ability to conform to body shape and provide targeted support for pressure points, making them particularly appealing to those suffering from back pain or sleep-related issues. The segment's growth is also bolstered by the rising adoption of memory foam mattresses in the hospitality sector and the increasing availability of these products through various distribution channels.

Remaining Segments in Japan Mattress Market

The latex mattress and other mattress segments continue to play important roles in the Japanese mattress market, each offering unique benefits to consumers. Latex mattresses are gaining popularity due to their eco-friendly nature and natural antimicrobial properties, making them particularly attractive to environmentally conscious consumers and those with allergies. The other mattresses segment, which includes innovative products such as hybrid mattresses, gel-infused foam mattresses, and air beds, provides diverse options for specific consumer needs. These segments are particularly important in serving niche markets and contributing to the overall innovation in the mattress industry, with manufacturers continuously developing new materials and technologies to enhance sleep quality and comfort.

Segment Analysis: By Distribution Channel

Offline Segment in Japan Mattress Market

The offline segment continues to dominate the Japan mattress market, holding approximately 78% of the market share in 2024. Distribution channels in Japan's mattress market are highly specialized and complex, primarily comprising wholesalers, retailers, and trading companies that play a vital role in reaching consumers effectively. The post-pandemic era has witnessed a notable increase in sleep product sales through physical stores, creating both opportunities and challenges for manufacturers. To meet growing consumer demands efficiently, mattress companies in Japan have embraced advanced technologies to optimize their distribution channels, including sophisticated inventory management systems and supply chain optimization tools. Major retailers and department stores continue to be primary points of sale, offering customers the advantage of physically testing mattresses before purchase. Companies like Zinus Japan have been actively strengthening their offline presence through partnerships with established retailers like Bic Camera stores, while others like Morght are implementing innovative strategies such as pop-up events to enhance customer engagement in physical spaces.

Online Segment in Japan Mattress Market

The online segment is experiencing rapid growth and is projected to expand at approximately 7% CAGR from 2024 to 2029, making it the fastest-growing distribution channel in the Japanese mattress market. This growth is primarily driven by the country's position as the fourth-largest e-commerce market globally, following China, the United States, and the United Kingdom. The success of international e-commerce retailers such as Amazon, Rakuten Ichiba, and Yahoo! Shopping has particularly strengthened Japan's online mattress sales. Direct-to-consumer mattress brands have gained significant traction, leveraging social influencers for marketing and achieving increasing returns on ad spend through third-party platform partnerships. The convenience of home delivery has become particularly attractive given the logistical challenges of transporting large items in urban areas. Companies are increasingly adopting innovative online marketing strategies, with some offering extended trial periods and hassle-free return policies to build consumer confidence in online mattress purchases. The sector has also witnessed the emergence of specialized online-only brands that offer competitive pricing by eliminating traditional retail overhead costs.

Segment Analysis: By End User

Residential Segment in Japan Mattress Market

The residential mattress segment dominates the Japan mattress market, accounting for approximately 66% of the total market value in 2024, while also maintaining the highest growth trajectory with a projected growth rate of around 4% from 2024 to 2029. This segment's strong performance is primarily driven by the growing demand for housing and changing consumer preferences in Japan. The increasing westernization of Japanese lifestyles has led to a shift from traditional futons to modern mattresses in residential spaces. The segment's growth is further supported by the rising focus on sleep quality and comfort among Japanese consumers, who are increasingly investing in high-quality mattresses for their homes. Additionally, the trend toward customization and the demand for innovative mattress technologies, such as smart beds and temperature-regulating materials, continues to drive residential segment growth. The segment also benefits from the expanding e-commerce channels, making it easier for consumers to research and purchase mattresses online for their homes.

Commercial Segment in Japan Mattress Market

The commercial mattress segment represents a significant portion of the Japan mattress market, serving various sectors, including hospitality, healthcare facilities, and educational institutions. This segment is characterized by bulk purchases and specific requirements for durability and compliance with commercial standards. The hospitality sector, particularly hotels and resorts, continues to be a major driver for commercial mattress demand, especially with Japan's focus on enhancing its tourism infrastructure. The healthcare sector, including hospitals and long-term care facilities, maintains steady demand for specialized medical mattresses that meet specific therapeutic requirements. Educational institutions and student housing facilities also contribute significantly to the commercial segment's growth through regular replacement cycles and expansion projects. The segment is also witnessing increased demand from the corporate sector, as more companies invest in rest areas and employee wellness facilities. Additionally, the growing trend of capsule hotels and innovative accommodation concepts in urban areas creates unique opportunities for specialized commercial mattress solutions.