Italy Aesthetic Devices Market Size
|Study Period||2018 - 2028|
|Base Year For Estimation||2022|
|Forecast Data Period||2023 - 2028|
|Historical Data Period||2018 - 2021|
*Disclaimer: Major Players sorted in no particular order
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Italy Aesthetic Devices Market Analysis
The Italy Aesthetic Devices Market is expected to register a CAGR of nearly 11.74% during the forecast period (2022 - 2027).
The cosmetic and aesthetic device manufacturers had to shut down the production and supply units due to the lockdown, that was imposed at the beginning of the COVID-19 outbreak. For instance, according to an article published by the European Journal of Dermatology, in May 2021, titled 'The impact of COVID-19 pandemic on dermatologic practice: Italian survey', it has been observed that 58% of routine clinical dermatological activity was reduced in Italy. Thus, COVID-19 significantly impacted the growth rate of the market over the pandemic phase.
Certain factors that are propelling the market growth are the rising number of aesthetic procedures in Italy and technological advancement in aesthetic devices. For instance, according to an article published by Plastic Reconstructive and Regenerative Surgery, in June 2022, titled 'National Breast Implant Registry in Italy. Competent authority perspective to improve patients' safety', it has been observed that 61.5% of the reconstructive procedures were performed in Italy between 25th March 2019 and the 31st August 2021. Additionally, as per the International Society of Aesthetic Plastic Surgery survey on Aesthetic/Cosmetic procedures in 2020, it has been found that about 245,400 surgical procedures and 585,468 non-surgical procedures were performed in Italy in 2020. Also, from the same source, under the face and head surgical segment 37,956 eyelid surgery procedures, 22,452 rhinoplasties, and 17,736 fat graftings (face) procedures were performed, in Italy, in 2020. Furthermore, from the same source, the most common surgical procedure performed in Italy, in 2020, was 39,276 breast augmentations.
The concern of people about their appearance is gradually on a rise, in the country. Thus, there is an increase in the number of cosmetic surgeries performed, annually. Although the rate of increase is not much high, the fact remains that people are getting more concerned with their appearance, especially with the increasing standard of living.
In addition, the rising geriatric and obese population coupled with rising awareness about aesthetic procedures among the population is also contributing to the market growth. For instance, according to the 2022 statistics published by the United Nations Population Fund, in Italy, a large proportion of the living population is aged 15-64 and accounts for 64% in 2022. In addition, as per the same source, 24% of the population is aged 65 years and above in 2022. Additionally, as per the 2022 statistics published by World Obesity, 12.9% of men and 10.7% of women were obese in Italy, in 2020. Thus, the rising geriatric population and obese population are expected to increase the demand for aesthetic procedures such as facelifting, anti-aging procedures, and liposuction, respectively, which is further expected to boost the demand for aesthetic devices in the country, thereby propelling the market growth.
Thus, owing to the abovementioned factors, the market is expected to project growth over the forecast period.However, the social stigma and ethical concerns, and poor reimbursement scenarios are expected to restrain the market growth over the forecast period.
Italy Aesthetic Devices Market Trends
This section covers the major market trends shaping the Italy Aesthetic Devices Market according to our research experts:
Botulinum Toxin Segment is Expected to Show a High Growth Rate During the Forecast period
Botulinum toxin is a neurotoxic protein that is produced by the bacterium Clostridium botulinum. The injections of botulinum toxin tend to block the nerve signals to the muscle in which it is injected. As the muscle is not able to contract without a signal, it results in diminishing or decreasing unwanted facial wrinkles or appearance. As a result, highly diluted concentrations of botulinum toxin are used for cosmetic and non-cosmetic purposes, such as for the treatment of frown lines between the eyebrows, dystonia, chronic migraine, and other purposes.
The botulinum toxin subsegment by the non-energy-based aesthetic device is showing a growth rate and is expected to grow during the forecast period owing to the rise in demand for minimally invasive cosmetic methods and a higher number of beauty-conscious populations.
According to the International Society of Aesthetic Plastic Surgery (ISAPS) survey on Aesthetic/Cosmetic procedures in 2020, among all the non-surgical cosmetic procedures performed in Italy, 204,084 procedures were of Botulinum toxin. The ISAPS performed an international survey on cosmetic procedures in 2020 and according to the data, common cosmetic procedures per age group were botulinum toxin procedures. Thus, the increasing adoption of botulinum toxin procedures for the treatment of facial wrinkles, frown lines, and others is expected to increase the demand for aesthetic devices in the country, thereby boosting market growth.
Thus, owing to the aforementioned factors, the market is expected to grow significantly during the forecast period.
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Italy Aesthetic Devices Industry Overview
The medical aesthetic devices market is highly competitive and consists of a number of significant players. Companies, like AbbVie, Inc (Allergan Inc.), Alma Lasers, Cutera Inc., El.En. (Asclepion Laser Technologies), Hologic Inc., Lumenis Inc., Sciton Inc., Syneron Medical Ltd, and Venus Concept, among others, hold a substantial market share in the Italian aesthetic devices market.
Italy Aesthetic Devices Market Leaders
El.En. (Asclepion Laser Technologies)
*Disclaimer: Major Players sorted in no particular order
Italy Aesthetic Devices Market News
- In March 2022, Allergan Aesthetics launched HArmonyCa with lidocaine across Europe, specifically, in Italy and other countries. This marks the company's entry into the emerging category of Hybrid Injectables.
- In January 2022, Brera Medical Technologies, an Italian company launched Jovena, a skin regeneration product. The company obtained patents for two new technologies, Diatermocontraction and Fractional Plasma.
Italy Aesthetic Devices Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Number of Aesthetic Procedures in Italy
4.2.2 Technological Advancement In Aesthetic Devices
4.3 Market Restraints
4.3.1 Social Stigma and Ethical Concerns
4.3.2 Poor Reimbursement Scenario
4.4 Porter's Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value in USD million)
5.1 Type of Device
5.1.1 Energy-based Aesthetic Device
188.8.131.52 Laser-based Aesthetic Device
184.108.40.206 Light-based Aesthetic Device
220.127.116.11 Ultrasound Aesthetic Device
5.1.2 Non-energy-based Aesthetic Device
18.104.22.168 Botulinum Toxin
22.214.171.124 Dermal Fillers and Aesthetic Threads
5.2 By Application
5.2.1 Skin Resurfacing and Tightening
5.2.2 Hair Removal
5.2.3 Breast Augmentation
5.2.4 Other Applications
5.3 By End-user
5.3.2 Home Settings
5.3.3 Other End-users
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 AbbVie Inc. (Allergan Inc.)
6.1.2 Alma Lasers
6.1.3 El.En. (Asclepion Laser Technologies)
6.1.4 Hologic Inc.
6.1.5 Lumenis Inc.
6.1.6 Sciton Inc.
6.1.7 Syneron Medical Ltd
6.1.8 Venus Concept
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Italy Aesthetic Devices Market Research FAQs
What is the current Italy Aesthetic Devices Market size?
The Italy Aesthetic Devices Market is projected to register a CAGR of 11.74% during the forecast period (2023-2028).
Who are the key players in Italy Aesthetic Devices Market?
Lumenis Inc., Alma Lasers, AbbVie Inc., El.En. (Asclepion Laser Technologies) and Hologic Inc. are the major companies operating in the Italy Aesthetic Devices Market.
Italy Aesthetic Devices Industry Report
Statistics for the 2023 Italy Aesthetic Devices market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Aesthetic Devices analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.