| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 6.00% |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
India MICE Tourism Market Analysis
The India MICE Tourism Market is expected to register a CAGR of 6% during the forecast period.
Covid-19 has a severe impact on MICE tourism in India. As a result of the pandemic-related lockdown, the tourist inflow in India plummeted for the year 2020 which impacted the various tourism-related industries including MICE tourism. With the Covid, vaccine roll-out the number of physical exhibitions and conventions is raising in 2021 and has a positive outlook for the future.
MICE tourism is gaining momentum in India over the years. India Convention Promotion Bureau (ICPB) was formed in 1988 and works for the development of the India MICE industry. it also gathered additional momentum for the industry. With the MICE sector growing and the focus shifting from Europe to the Asia Pacific area, India is on the verge of a big breakthrough, a competitive advantage to become a regional leader in MICE tourism in the Asia-Pacific region. With the infrastructural amenity becoming par with that of developed countries and in some metro cities infrastructure are more than sufficient to host world-class meetings, conventions, and exhibitions, as a result, India is increasingly being the preferred destination for the MICE events. As of 2021, there are more than 1300 star category hotel capable of being excellent venue for mice along with the 70+ convention centers each having the possibility of hosting the world-class events.
India MICE Tourism Market Trends
Then Number of Meeting and Conventions in India is Increasing
The International Congress and Convention Association (ICCA) ranks the countries and cities based on the number of conventions in the particular city and the country. India's position in the ICCA ranking is improving denotes that the number of international meetings and conventions happening in the country is increasing. India is ranked 28th with 158 meetings in the 2019 ICCA ranking of countries. In each vertical of MICE, be it meetings, incentives, conferences, exhibitions and events, the recall value of the Indian MICE is considered low. However, it is increasing in recent years.
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MICE Events in Major Metro Cities is Driving MICE Tourism in India
Growth in the MICE events in the major cities such as Delhi, Mumbai, Bangalore, Hyderabad, Chennai, and Goa is improving India's ranking in the International Congress and Convention Association Ranking (ICCA). While these cities are major growth drivers for MICE events Government of India has also recognized other states such as Rajasthan, Uttar Pradesh, Andhra Pradesh, Telangana as the emerging states for the MICE tourism.
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India MICE Tourism Industry Overview
A large number of small and medium scaled MICE companies are operating in the MICE tourism market. The market is quite fragmented and is expected to show a rapid growth rate for the forecasted period due to the low penetration of the industry. The report covers the competitive landscape of the major players in the market.
India MICE Tourism Market Leaders
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Integrated Conference and Event Management
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ALC MICE
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Gautam and Gautam Group
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Alpcord Network
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Plan IT! India
- *Disclaimer: Major Players sorted in no particular order
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India MICE Tourism Market News
- In March 2022, Presenting the budget for 2022/23, the Chief Minister of the State announced the up-gradation of Bangalore into a Meeting, Incentive, Conferences, and Exhibitions (MICE) hub of the country by leveraging the city's advantages as a business capital, IT Capital as well as its developed infrastructure in technology, transport, and air connectivity.
- In June 2021, the Ministry of Tourism has identified six cities to be developed for MICE destinations to boost tourism all around the year. The city prioritized for the MICE development is Agra, Udaypur, Pune, Thiruvananthpuram, Varanasi, and Bhuvaneshowr.
India MICE Tourism Industry Segmentation
MICE is an acronym for Meetings, Incentives, Conferences, and Exhibitions. It is the subset of the business travel or tourism industry in which large groups, usually planned well in advance, are brought together for certain events. This report aims to provide a detailed analysis of the MICE Tourism Market in India. It focuses on the market dynamics, emerging trends in the segments, the future of markets, and insights on various drivers and restraints. Also, it analyses the key players and the competitive landscape in the MICE Tourism market in India. The India MICE tourism market can be segmented by Events Meetings, Inventive, Conventions, and Exhibitions).
| By Event | Meeting |
| Incentives | |
| Conference | |
| Exhibitions |
By Event
| Meeting |
| Incentives |
| Conference |
| Exhibitions |
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India MICE Tourism Market Research FAQs
What is the current India MICE Tourism Market size?
The India MICE Tourism Market is projected to register a CAGR of 6% during the forecast period (2025-2030)
Who are the key players in India MICE Tourism Market?
Integrated Conference and Event Management, ALC MICE, Gautam and Gautam Group, Alpcord Network and Plan IT! India are the major companies operating in the India MICE Tourism Market.
What years does this India MICE Tourism Market cover?
The report covers the India MICE Tourism Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the India MICE Tourism Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Page last updated on: April 17, 2025
India MICE Tourism Industry Report
Statistics for the 2025 India MICE Tourism market share, size and revenue growth rate, created by Mordor Intelligenceâ„¢ Industry Reports. India MICE Tourism analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
