India Cafes And Bars Market Size and Share

India Cafes And Bars Market Summary
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

India Cafes And Bars Market Analysis by Mordor Intelligence

The India cafes and bars market size stands at USD 18.83 billion in 2025 and is forecast to reach USD 30.11 billion by 2030, reflecting a 9.84% CAGR through the period. Rapid urbanization, rising disposable incomes, and the fusion of traditional tea culture with global coffee trends are expanding the addressable customer base. Digital payments now cover 87% of urban outlets, trimming checkout friction and boosting repeat purchasing. Government incentives for food processing, together with specialty-grade sourcing initiatives, have stabilized upstream costs and strengthened supply continuity for premium beverages. Independent operators continue to flourish on the back of cultural authenticity and agile menu innovation, even as chains accelerate store roll-outs in tier-2 and tier-3 cities. Regulatory reforms that standardize food safety and liquor compliance favor organized players and should nudge consolidation within the India cafes and bars market over the next five years.

Key Report Takeaways

  • By cuisine, specialist coffee and tea shops captured 85.31% of the India cafes and bars market share in 2024 while the cafés sub-segment is projected to advance at an 11.82% CAGR to 2030.
  • By outlet type, independent outlets held 76.82% of the India cafes and bars market share in 2024; chained outlets show the fastest growth at a 12.45% CAGR through 2030.
  • By location, standalone venues accounted for 91.27% of the India cafes and bars market size in 2024, whereas travel-site outlets are forecast to grow at a 13.01% CAGR up to 2030.
  • By service type, dine-in led with 48.12% revenue in 2024, but delivery services are poised for a 12.81% CAGR during the forecast window.

Segment Analysis

By Cuisine: Specialty Coffee Drives Market Evolution

Specialist coffee and tea shops hold the dominant position in India’s cafés and bars market, capturing an estimated 85.31% market share in 2024. This segment’s strength lies in India’s established tea culture and the growing appreciation for artisanal coffee among younger consumers. Brands such as Chaayos, Tea Trails, Blue Tokai, and Third Wave Coffee Roasters have pioneered niche concepts by blending traditional Indian flavors with premium global beverage trends. Their success is rooted in offering high-quality ingredients, distinctive brewing methods, and cozy atmospheres that encourage repeat visits. The emphasis on sustainability, ethical sourcing, and personalization continues to enhance consumer loyalty, making specialist beverage outlets integral to India’s social landscape. 

In contrast, the cafés segment represents the fastest-growing category in the Indian cafés and bars industry, projected to expand at a robust 11.82% compound annual growth rate through 2030. This surge is encouraged by rapid urbanization, evolving lifestyles, and increased disposable income among young professionals and students. The café landscape is shifting toward multifunctional concepts, where coworking, socializing, and casual dining intersect. Themed cafés and locally inspired venues are gaining momentum as consumers seek immersive, Instagram-worthy experiences that go beyond mere beverage consumption. Independent cafés are experimenting with fusion menus and premium brews, while international chains like Starbucks and Tim Hortons are fueling competitive innovation. 

India Cafes And Bars Market: Market Share by Cuisine
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

Get Detailed Market Forecasts at the Most Granular Levels
Download PDF

By Outlet: Independent Innovation Versus Chain Efficiency

Independent outlets are the predominant force in India’s cafés and bars market, commanding approximately 76.82% market share in 2024. This dominance showcases the sector’s highly entrepreneurial nature, where local owners shape diverse formats, menus, and ambiences tailored to regional preferences and rapidly evolving consumer tastes. Independent cafés and bars flourish particularly in metropolitan areas such as Mumbai, Delhi, Bengaluru, and Hyderabad, often introducing innovative beverage concepts, personalized service, and unique experiences that resonate with a broad clientele. The adaptability and authenticity of independent establishments make them resilient to shifting trends, especially as they capitalize on consumers’ desire for individuality and connection to local culture. These outlets also benefit from word-of-mouth marketing, community engagement, and flexible business models that allow quick pivots in response to demand. 

Conversely, chained outlets are emerging as the fastest-growing segment in the market, registering a strong compound annual growth rate of 12.45% as national and international brands accelerate geographic expansion. Leveraging structured operational systems, access to significant capital, and established brand reputations, chains such as Starbucks, Barista, and Tim Hortons are quickly scaling their presence across Tier-I and Tier-II cities. Chained cafés and bars offer standardized quality, loyalty programs, and digitally enabled customer experiences, allowing them to attract an expanding aspirational urban middle class. The ability to negotiate prime locations and benefit from economies of scale provides chains with an efficient and profitable growth model. Their entry into travel hubs, malls, and business districts highlights the pivot toward convenience and lifestyle-driven consumption. 

By Location: Standalone Dominance Faces Transit Hub Growth

Standalone outlets dominate India’s cafés and bars market, representing approximately 91.27% of total market share in 2024. This overwhelming presence highlights the country’s deeply ingrained preference for locally accessible, neighborhood-based cafés and bars that cater to both casual and regular patrons. Most standalone establishments are small to mid-sized businesses, often positioned in residential zones, commercial areas, or high-street markets, offering strong community engagement and a familiar social environment. Their resilience is underpinned by flexible business models, quick adaptability to local tastes, and affordability that appeals to a broad demographic. Moreover, standalone cafés and bars remain vital in India’s informal dining landscape, with their presence spanning both traditional tea stalls and modern specialty coffee houses.

In contrast, travel-based café and bar outlets are experiencing rapid expansion, projected to grow at an impressive 13.01% compound annual rate through 2030. This growth is propelled by the modernization of airports, railway stations, and metro hubs, which are becoming lucrative destinations for organized food and beverage formats. As passenger footfall rises, operators such as Café Coffee Day, Starbucks, and Costa Coffee are intensifying their presence in travel terminals to capture on-the-go consumers seeking premium and convenient options. The ongoing transformation of India’s air travel infrastructure, coupled with the expansion of domestic tourism, has created sustained demand for branded café concepts in transit spaces. Increasing digital integration, such as app-based pre-ordering and loyalty systems, further enhances the customer experience, driving repeat sales. 

India Cafes & Bars Market: Market Share by Location
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

Get Detailed Market Forecasts at the Most Granular Levels
Download PDF

By Service Type: Delivery Integration Reshapes Revenue Models

Dine-in service remains the dominant format in India’s cafés and bars market, holding a 48.12% share in 2024. This segment reflects the cultural importance of in-person social interactions and experiential dining, which continue to define India’s café and bar environments. Consumers increasingly view these venues as social spaces for leisure, meetings, and community engagement, rather than merely consumption points for food and beverages. The dine-in model benefits from the country’s growing youth population, expanding middle class, and preference for ambiance-driven experiences that blend culinary quality with atmosphere. Many cafés and bars are investing in improved interiors, live entertainment, and specialty menu innovations to strengthen customer retention and enhance dwell time. 

The delivery service, meanwhile, represents the market’s fastest-growing segment, projected to expand at a 12.81% compound annual growth rate through 2030. This rapid rise is driven by increasing consumer adoption of digital platforms, smartphone penetration, and the convenience of home-based dining. Integration with major food delivery services such as Swiggy and Zomato has allowed cafés and bars to extend their reach beyond physical footfall, catering to time-constrained urban consumers. Delivery-focused models have also become key revenue stabilizers during off-peak hours or seasonal slowdowns, particularly for specialty beverages and ready-to-drink options. Many brands are redesigning packaging and menu offerings to preserve the quality and visual appeal of products during delivery. 

Geography Analysis

The India cafés and bars market exhibits strong geographic diversity, with metropolitan cities driving the majority of revenue share. Urban centers such as Mumbai, Delhi NCR, Bengaluru, and Chennai account for the highest market concentration due to dense populations, elevated disposable incomes, and a strong inclination toward socializing over food and beverages. Mumbai remains a hub for premium cafés and bars, while Delhi NCR leads in scale with both organized and independent outlets catering to varied consumer lifestyles. In the south, Bengaluru and Hyderabad showcase dynamic café cultures centered on artisanal coffee and wellness-oriented offerings, reflecting a blend of comfort and innovation.

Northern India exhibits robust growth supported by an expanding middle-class consumer base in Tier-I and Tier-II cities like Lucknow and Chandigarh, where specialty coffee houses and lounge bars are increasingly popular. Western India, led by Maharashtra and Gujarat, benefits from its commercial hubs and tourism inflows that sustain both high-end and mid-priced establishments. Meanwhile, southern states contribute significantly through youth-driven café trends and the penetration of pan-India coffee chains such as Tata Starbucks and Barista. The region’s tech workforce in cities like Bengaluru and Hyderabad particularly fuels weekday footfall and weekend leisure traffic.

Eastern and northeastern regions, though smaller markets, are witnessing emerging café and bar cultures driven by rising urbanization and disposable incomes in cities like Kolkata, Guwahati, and Bhubaneswar. Tier-II and Tier-III towns across India are expected to record the fastest growth, supported by rapid retail infrastructure expansion and increased exposure to café culture through tourism and digital platforms. This shift indicates a decentralization of the café and bar experience, expanding beyond metros into regional cities that increasingly serve as commercial and cultural hubs for younger, aspirational populations.

Competitive Landscape

The Indian cafes and bars market demonstrates moderate fragmentation, with a concentration score of 6 out of 10. This level of fragmentation fosters a competitive environment where both established chains and innovative independent players coexist. Prominent brands like Tata Starbucks leverage their premium positioning and systematic expansion strategies to capture market share, while niche players such as Blue Tokai focus on artisanal coffee offerings and direct estate sourcing to differentiate themselves. This diversity in strategic approaches highlights the dynamic nature of the market, allowing multiple business models to thrive simultaneously.

The competitive intensity within the market varies significantly depending on the location and segment. Metropolitan areas exhibit higher levels of consolidation, with major chains dominating the landscape due to their ability to cater to urban consumers' preferences for premium experiences and convenience. In contrast, tier-2 and tier-3 cities remain largely fragmented, with independent operators holding a significant share. These operators often rely on their deep understanding of local tastes and cultural nuances to maintain their competitive edge, creating a unique market dynamic in these regions.

Furthermore, the presence of regional specialists adds another layer of competition, particularly in non-metropolitan areas. These specialists often combine local expertise with innovative offerings to attract a loyal customer base. The interplay between large chains, independent operators, and regional players ensures that the Indian cafes and bars market remains vibrant and diverse, with opportunities for growth across various segments and geographies. This competitive landscape underscores the importance of tailored strategies to succeed in this evolving market.

India Cafes And Bars Industry Leaders

  1. Barista Coffee Company Limited

  2. Graviss Foods Private Limited

  3. Tata Starbucks Private Limited

  4. Coffee Day Enterprises Limited

  5. Jubilant FoodWorks Ltd

  6. *Disclaimer: Major Players sorted in no particular order
India Cafes and Bars Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • July 2025: Third Wave Coffee unveiled 11 new cafes in Delhi, Hyderabad, Chennai, Mumbai, and Mysuru on a single day. These openings brought the brand's total to 165 cafes spanning 12 cities, showcasing its stronghold in both emerging and established markets.
  • March 2025: Chai Kings received a Rs 24 crore investment to expand their tea-centric cafe concept across North India. The initiative focused on integrating traditional chai culture with a modern presentation and ambiance, aiming to cater to a broader audience.
  • January 2024: Tata Starbucks Private Limited aims to operate 1,000 stores in India by 2028, equating to a new store opening every three days. The strategy emphasizes training local partners, enhancing customer experiences at new stores, and globally promoting Indian-origin coffee to Starbucks patrons.

Table of Contents for India Cafes And Bars Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Industry Trend Analysis
    • 4.2.1 Number of Outlets
    • 4.2.2 Average Order Value
    • 4.2.3 Menu Analysis
  • 4.3 Market Drivers
    • 4.3.1 Rising consumer preference for premium coffee, tea, and specialty beverages
    • 4.3.2 Growth of independent cafes focusing on unique, high-quality coffee and cultural experiences
    • 4.3.3 Increasing inclination toward social and after-work gatherings
    • 4.3.4 Expansion of international and domestic café and bar chains, including entry into Tier II and III cities
    • 4.3.5 Surging demand for low-calorie, low-alcohol, and non-alcoholic beverages
    • 4.3.6 Adoption of digital ordering, contactless payments, and integration with food delivery platforms
  • 4.4 Market Restraints
    • 4.4.1 High operational costs, especially rent and labor, in metropolitan areas
    • 4.4.2 Regulatory challenges including complex licensing, alcohol laws, and zoning restrictions
    • 4.4.3 Shifting consumer preferences requiring constant innovation and investment
    • 4.4.4 Difficulty for small and medium players to compete with large established brands
  • 4.5 Consumer Behavior Analysis
  • 4.6 Regulatory Landscape
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers/Consumers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Cuisine
    • 5.1.1 Bars and Pubs
    • 5.1.2 Cafes
    • 5.1.3 Juice/Smoothie/Dessert Bars
    • 5.1.4 Specialist Coffee and Tea Shops
  • 5.2 By Outlet
    • 5.2.1 Chained Outlets
    • 5.2.2 Independent Outlets
  • 5.3 By Location
    • 5.3.1 Leisure
    • 5.3.2 Lodging
    • 5.3.3 Retail
    • 5.3.4 Standalone
    • 5.3.5 Travel
  • 5.4 By Service Type
    • 5.4.1 Dine-in
    • 5.4.2 Takeaway
    • 5.4.3 Delivery

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Barista Coffee Company Limited
    • 6.4.2 Coffee Day Enterprises Limited
    • 6.4.3 Graviss Foods Private Limited
    • 6.4.4 Jubilant FoodWorks Ltd
    • 6.4.5 Tata Starbucks Private Limited
    • 6.4.6 Kitchen Fragrances India LLP
    • 6.4.7 Massive Restaurant Pvt. Ltd.
    • 6.4.8 McDonald's Corporation
    • 6.4.9 Sleepy Owl Coffee
    • 6.4.10 Mountain Trail Foods Private Limited
    • 6.4.11 Impresario Entertainment and Hospitality Pvt. Ltd.
    • 6.4.12 White Monkey F&B LLP
    • 6.4.13 Chai Point
    • 6.4.14 Blue Tokai Coffee Roasters
    • 6.4.15 The Irish House
    • 6.4.16 Third Wave Coffee Roasters
    • 6.4.17 Chaayos
    • 6.4.18 BrewDog India
    • 6.4.19 Bira 91 Taprooms
    • 6.4.20 The Beer Cafe

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

India Cafes And Bars Market Report Scope

Bars & Pubs, Cafes, Juice/Smoothie/Desserts Bars, Specialist Coffee & Tea Shops are covered as segments by Cuisine. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
By Cuisine
Bars and Pubs
Cafes
Juice/Smoothie/Dessert Bars
Specialist Coffee and Tea Shops
By Outlet
Chained Outlets
Independent Outlets
By Location
Leisure
Lodging
Retail
Standalone
Travel
By Service Type
Dine-in
Takeaway
Delivery
By Cuisine Bars and Pubs
Cafes
Juice/Smoothie/Dessert Bars
Specialist Coffee and Tea Shops
By Outlet Chained Outlets
Independent Outlets
By Location Leisure
Lodging
Retail
Standalone
Travel
By Service Type Dine-in
Takeaway
Delivery
Need A Different Region or Segment?
Customize Now

Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Need More Details on Market Definition?
Ask a Question

Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Get More Details On Research Methodology
Download PDF