
Glucagon-like Peptide-1 Agonists Market Analysis by Mordor Intelligence
The glucagon-like peptide-1 agonists market is estimated to be USD 52.30 billion in 2026 and is projected to reach USD 97.45 billion by 2031, expanding at a 13.26% CAGR, underscoring the rising demand for therapies that address glycemic control, weight management, and cardiometabolic protection concurrently. This growth trajectory is propelled by extensive label expansions, expanding payer coverage, and broadening clinical-guideline endorsements that position glucagon-like peptide-1 (GLP-1) agonists as first-line or early combination choices in diabetes, obesity, and cardiovascular risk reduction. Rapid manufacturing scale-ups by incumbent leaders, coupled with ongoing investments by contract manufacturers, are improving product availability and lowering cost of goods, which is critical for emerging-market penetration. Meanwhile, formulary negotiations tied to the U.S. Inflation Reduction Act are poised to compress average selling prices yet simultaneously widen access to millions of Medicare beneficiaries. Biosimilar applications already filed in China, India, and Europe hint at mid-to-late-decade competitive pressure, but originators retain exclusivity around key once-weekly and oral formulations that will support premium pricing in the near term.
Key Report Takeaways
- By molecule, semaglutide led with 42.55% of glucagon-like peptide-1 agonists market share in 2025, while tirzepatide is advancing at a 25.25% CAGR through 2031.
- By route of administration, weekly injectables held 65.53% of the glucagon-like peptide-1 agonists market size in 2025; oral small-molecule formulations are expanding at a 28.85% CAGR to 2031.
- By indication, type-2 diabetes generated 57.63% of 2025 revenue, whereas obesity prescriptions are expected to rise at a 30.87% CAGR between 2026 and 2031.
- By geography, North America contributed 41.13% of 2025 global revenue, yet Asia-Pacific is projected to lead growth at an 18.81% CAGR through 2031.
Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.
Global Glucagon-like Peptide-1 Agonists Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising prevalence of type-2 diabetes | +2.1% | Global, highest burden in Asia-Pacific and Middle East | Long term (≥ 4 years) |
| Escalating obesity epidemic and weight-loss approvals | +3.8% | North America and Europe lead, emerging in APAC urban centers | Medium term (2-4 years) |
| Physician shift to once-weekly GLP-1s | +1.9% | Global, accelerated in North America and Western Europe | Short term (≤ 2 years) |
| Reimbursement and guideline expansion | +2.4% | North America and EU, gradual in APAC and LATAM | Medium term (2-4 years) |
| Cardiometabolic-outcomes data broadening access | +2.0% | Global, early uptake in North America and Europe | Long term (≥ 4 years) |
| Peptide manufacturing scale-up lowering COGS | +1.5% | Global supply chain, benefits all regions | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Rising Prevalence of Type-2 Diabetes
International Diabetes Federation projections show diabetes cases climbing from 537 million in 2021 to 783 million by 2045, with 90% classified as type-2[1]International Diabetes Federation, “IDF Diabetes Atlas, 10th Edition,” diabetesatlas.org. Incidence is accelerating fastest across urbanizing Asia-Pacific economies, where lifestyle changes and aging populations converge. China alone documented a 12.4% adult prevalence in 2024, translating into more than 140 million individuals who often remain undertreated. The American Diabetes Association upgraded GLP-1 agonists to preferred second-line agents for patients with cardiovascular comorbidities in its 2024 Standards of Care, elevating the drug class above sulfonylureas and DPP-4 inhibitors for many clinical scenarios. As payers shift toward value-based models, the capacity of GLP-1 agonists to reduce microvascular and macrovascular complications strengthens formulary support, boosting the glucagon-like peptide-1 (GLP-1) agonists market well into the next decade.
Escalating Obesity Epidemic and Weight-Loss Approvals
World Health Organization data confirm that worldwide obesity prevalence nearly tripled between 1975 and 2024, affecting more than 890 million adults. Regulatory momentum is matching the epidemiologic urgency. Eli Lilly’s tirzepatide gained FDA clearance for chronic weight management in late 2023, followed by European approval in early 2024, breaking Wegovy’s early monopoly. In pivotal SURMOUNT-1 data, tirzepatide produced a 20.9% mean weight reduction, outperforming semaglutide’s 14.9% STEP-1 result. The FDA endorsement of semaglutide for obstructive sleep apnea in 2025 further widened the eligible population, encouraging Medicare Advantage plans to drop previous exclusions. Collectively these approvals have catalyzed a surge of obesity prescriptions that now form the single fastest-growing revenue stream inside the glucagon-like peptide-1 (GLP-1) agonists market.
Physician Shift to Once-Weekly GLP-1s
Real-world data show weekly formulations improve persistence by 28% compared with daily injections, translating to superior glycemic and weight outcomes. Prescription volume for semaglutide (Ozempic) climbed 35% year on year in the United States during 2024, largely due to migration from daily agents. Payers reinforce the shift through tier placement that favors once-weekly options, recognizing downstream cost savings. The GLP-1 agonists market therefore continues to tilt toward long-acting injectables, anchoring semaglutide and tirzepatide at the forefront while relegating older daily products to niche status.
Reimbursement and Guideline Expansion
The Centers for Medicare & Medicaid Services mandated that Part D formularies include at least two GLP-1 agonists per administration route from March 2024 onward, curbing historical exclusion practices. Commercial payers followed quickly; UnitedHealthcare eliminated step edits for eligible cardiovascular or renal-risk patients in May 2024. Clinical evidence such as the SELECT outcomes trial, which delivered a 20% reduction in major cardiovascular events among obese adults without diabetes, underpins these policy shifts. The resulting alignment between guidelines and reimbursement accelerates specialist and primary-care adoption, expanding the GLP-1 agonists market to previously untapped populations.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High therapy cost & limited obesity coverage | -2.7% | Global, most acute in emerging markets and U.S. self-pay segments | Medium term (2-4 years) |
| Gastro-intestinal side-effects & discontinuation | -1.8% | Global, with higher discontinuation in treatment-naïve populations | Short term (≤ 2 years) |
| Supply shortages & grey-market compounded products | -1.2% | North America primarily; spillover to Europe and APAC | Short term (≤ 2 years) |
| Incoming biosimilars after 2027 pressuring prices | -1.5% | Global, with earliest impact in Europe and Asia-Pacific; delayed in U.S. | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
High Therapy Cost and Limited Obesity Coverage
Annual U.S. wholesale acquisition costs range from USD 13,000 to USD 16,000, leaving uninsured and Medicare beneficiaries without diabetes exposed to full list prices[2]Kaiser Family Foundation, “Employer Health Benefits Survey 2024,” kff.org. Only 38% of employer plans covered anti-obesity drugs in 2024; even then, prior authorizations and spending caps remain common. Novo Nordisk’s savings card caps Wegovy copays at USD 500 but does not address the 65-plus population excluded by statute. Across India, median household income of USD 2,400 renders branded GLP-1 therapy out of reach, steering demand toward forthcoming biosimilars. Thus pricing and coverage barriers temper overall GLP-1 agonists market expansion, particularly in obesity-only indications.
Gastro-Intestinal Side Effects and Discontinuation
Real-world data covering 200,000 patients show 42% reporting at least one gastrointestinal event within three months of therapy initiation, with 15% discontinuation by year one. The FDA added a boxed warning to tirzepatide in June 2024, spotlighting severe gastroparesis risk but noting benefits outweigh harms. Dose titration, concurrent antiemetics, and next-generation co-formulations aim to mitigate symptoms, yet side-effect-driven drop-outs continue to moderate real-world uptake, shaving incremental points off the GLP-1 agonists market CAGR in the near term.
Segment Analysis
By Molecule: Tirzepatide Narrows Semaglutide’s Lead
Semaglutide generated 42.55% of 2025 revenue, anchoring the glucagon-like peptide-1 agonists market through its dual diabetes-obesity branding and extensive outcomes data. Tirzepatide’s 25.25% CAGR to 2031 reflects dual GIP/GLP-1 agonism that delivers larger HbA1c and weight reductions, bolstered by Lilly’s discounting strategy that undercuts Wegovy list prices. The GLP-1 agonists market size for tirzepatide could reach USD 38 billion by 2031 if current trial data readouts remain positive and capacity expansions stay on schedule. Dulaglutide and liraglutide are sliding into twilight phases as payer formularies migrate toward higher-efficacy weekly drugs. Meanwhile, retatrutide’s early-stage data suggest even greater weight-loss potential, indicating a pipeline that could further reshape molecule-level rankings within the GLP-1 agonists market.
Second-generation agents exenatide and lixisenatide now serve price-sensitive geographies or patients intolerant to stronger compounds. Biosimilar liraglutide filings in China and India may pressure pricing in value segments, but are unlikely to displace branded products in premium markets that demand proven outcomes data. Net result, the GLP-1 agonists industry remains a two-player race at the molecule level, with semaglutide and tirzepatide setting efficacy benchmarks that newer entrants must match or exceed.

Note: Segment shares of all individual segments available upon report purchase
By Route of Administration: Oral Formulations Gain Momentum
Weekly injectables held 65.53% of 2025 revenue, reflecting physician comfort and patient familiarity. Oral semaglutide’s 48% sales growth during 2024 proved primary-care appetite for non-injectable incretins, especially among injection-averse or newly diagnosed patients. The glucagon-like peptide-1 agonists market share for oral products remains modest today, yet pipeline candidates such as GSBR-1290 and danuglipron aim to match injectable efficacy without requiring absorption enhancers. If successful, oral entrants could capture double-digit market share by decade-end, providing a potent convenience advantage.
Daily injectable formats are rapidly contracting. Saxenda prescriptions declined 12% year on year as obesity prescribers pivoted to once-weekly options, illustrating how dosing frequency shapes patient preference. Longer-acting monthly injectables like maridebart cafraglutide are in Phase 2 development and, if approved, could further tilt adherence benefits toward ultra-long-acting regimens, ultimately enlarging the GLP-1 agonists market size in maintenance therapy segments.
By Indication: Obesity Surges Past Diabetes Growth
While type-2 diabetes still produced 57.63% of 2025 sales, obesity prescriptions are advancing at a 30.87% CAGR through 2031. This fast climb owes to broader societal focus on weight management and payer realization that sustained weight loss lowers downstream cardiovascular costs. The glucagon-like peptide-1 agonists market size tied to obesity could eclipse USD 50 billion by 2031 at current acceleration rates. Cardiovascular prevention now forms a third revenue pillar after the 2024 FDA approval enabling semaglutide use in overweight adults with heart disease. New sleep apnea and potential NASH indications further widen therapeutic reach, ensuring multi-specialty penetration that deepens prescriber pool and increases lifetime patient value.
Durability data from SURMOUNT-3 indicate tirzepatide maintains weight loss beyond initial lifestyle interventions, fueling payer confidence in long-term cost offsets. As wider cholesterol-lowering, renal-protection, and potentially cognitive benefits emerge, indication stacking will keep the glucagon-like peptide-1 (GLP-1) agonists market on an upward revenue slope even as individual categories mature.

Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
North America maintained 41.13% of 2025 revenue, supported by early approvals, high prevalence of obesity, and premium pricing. Adoption has now moved from specialist to primary-care settings, yet unit growth is plateauing as coverage widens and competition intensifies. Inflation Reduction Act price negotiations, effective 2027, will reduce average selling price but boost volume, providing net positive revenue stability for the glucagon-like peptide-1 (GLP-1) agonists market in the region.
Europe accounted for 28% of global sales in 2025. Centralized approvals speed multinational launches, but national cost-effectiveness reviews temper revenue per patient. Germany’s positive benefit rating for tirzepatide enabled higher negotiated pricing, whereas the United Kingdom’s narrower BMI eligibility dampens total addressable population. Continued reimbursement expansion tied to cardiovascular and renal outcomes is likely to drive mid-single-digit volume growth, preserving Europe as a solid, though mature, profit pool.
Asia-Pacific, recording the fastest 18.81% CAGR, is set to shift the global revenue mix as China, Japan, and India unlock large patient cohorts. China’s late-2024 tirzepatide approval and accompanying USD 1 billion local manufacturing commitment highlight strategic focus on domestic capacity that supports rapid volume ramp-up[3]National Medical Products Administration, “Tirzepatide Approval for Type 2 Diabetes,” nmpa.gov.cn. Japan’s first-in-class obesity approval in early 2024 delivered strong initial uptake; local insurers are now reevaluating reimbursement ceilings, which should foster sustained growth. As regional governments confront soaring cardiometabolic disease costs, broader subsidization is expected, advancing the glucagon-like peptide-1 (GLP-1) agonists market toward leadership status in Asia-Pacific by the early 2030s.

Competitive Landscape
Market concentration is high, with Novo Nordisk and Eli Lilly jointly capturing a significant percentage of global revenue in 2025. Both firms continue to invest heavily—Novo Nordisk in Kalundborg and North Carolina, Lilly across Indiana, North Carolina, and Wisconsin—expanding peptide synthesis and fill-finish capacity that fortify supply leadership. Sanofi, AstraZeneca, and Boehringer Ingelheim have exited or deprioritized their first-generation assets, effectively ceding share.
White-space innovation now concentrates on oral small molecules, ultra-long-acting injectables, and combination products. Structure Therapeutics and Pfizer are developing absorption-enhancer-free or twice-daily oral candidates aiming to expand convenience. Amgen’s monthly maridebart cafraglutide and Novo Nordisk’s fixed-dose CagriSema combination target superior efficacy without added injection frequency, signaling competitive dimensions will increasingly pivot on dosing simplicity and multi-pathway synergy.
Regional players in China and India, including Gan & Lee and Hengrui, are advancing biosimilar liraglutide and dulaglutide for 2026 launches. Their primary opportunity lies in local formularies and private cash-pay segments where cost barriers preclude branded agents. Given lingering exclusivity around once-weekly semaglutide and tirzepatide until at least 2031, the GLP-1 agonists industry will likely remain a duopoly in premium markets, with incremental erosion from value-tier competition rather than disruptive share shifts.
Glucagon-like Peptide-1 Agonists Industry Leaders
AstraZeneca
Eli Lilly and Company
Sanofi
Novo Nordisk A/S
Pfizer Inc.
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- December 2025: WHO published its first guideline recognizing obesity as a chronic relapsing disease treatable with GLP-1 therapy.
- August 2025: Teva launched the first U.S. generic version of Saxenda (liraglutide injection) following FDA approval.
Global Glucagon-like Peptide-1 Agonists Market Report Scope
GLP-1 Agonist (Glucagon-Like Peptide-1 Receptor Agonist) is a class of medications that mimic the action of the natural hormone GLP-1. These drugs bind to and activate GLP-1 receptors in the body, which helps regulate blood sugar levels by increasing insulin secretion, decreasing glucagon release, slowing gastric emptying, and reducing appetite. They are commonly used in the management of type 2 diabetes and sometimes for weight loss.
The glucagon-like peptide-1 agonists market is segmented by molecule, route of administration, indication, and geography. By molecule, the market includes exenatide, liraglutide, dulaglutide, lixisenatide, semaglutide, tirzepatide, and others. Based on the route of administration, the segmentation covers daily injectable, weekly injectable, oral small-molecule, and long-acting monthly (pipeline). By indication, the market is categorized into type-2 diabetes, obesity/weight management, cardiovascular risk reduction, and other emerging indications. By geography, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America. The report offers the value (in USD) for the above segments.
| Exenatide |
| Liraglutide |
| Dulaglutide |
| Lixisenatide |
| Semaglutide |
| Tirzepatide |
| Others |
| Daily Injectable |
| Weekly Injectable |
| Oral Small-Molecule |
| Long-acting Monthly (Pipeline) |
| Type-2 Diabetes |
| Obesity / Weight Management |
| Cardiovascular Risk Reduction |
| Other Emerging Indications |
| North America | United States |
| Canada | |
| Mexico | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Spain | |
| Rest of Europe | |
| Asia-Pacific | China |
| Japan | |
| India | |
| South Korea | |
| Australia | |
| Rest of Asia-Pacific | |
| Middle East & Africa | GCC |
| South Africa | |
| Rest of Middle East & Africa | |
| South America | Brazil |
| Argentina | |
| Rest of South America |
| By Molecule | Exenatide | |
| Liraglutide | ||
| Dulaglutide | ||
| Lixisenatide | ||
| Semaglutide | ||
| Tirzepatide | ||
| Others | ||
| By Route of Administration | Daily Injectable | |
| Weekly Injectable | ||
| Oral Small-Molecule | ||
| Long-acting Monthly (Pipeline) | ||
| By Indication | Type-2 Diabetes | |
| Obesity / Weight Management | ||
| Cardiovascular Risk Reduction | ||
| Other Emerging Indications | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| Japan | ||
| India | ||
| South Korea | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Middle East & Africa | GCC | |
| South Africa | ||
| Rest of Middle East & Africa | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
Key Questions Answered in the Report
What is the forecast value of the GLP-1 agonists market in 2031?
The market is projected to reach USD 97.45 billion by 2031, reflecting a 13.26% CAGR.
Which molecule currently leads sales among GLP-1 therapies?
Semaglutide held 42.55% of 2025 revenue, maintaining lead status over other agents.
How fast is tirzepatide revenue expected to grow?
Tirzepatide is forecast to expand at a 25.25% CAGR through 2031, driven by superior weight-loss efficacy.
Which region will post the highest growth rate for GLP-1 therapies?
Asia-Pacific is projected to grow at an 18.81% CAGR, outpacing other regions due to rapid regulatory approvals and rising middle-class demand.
What are the main cost barriers for obesity patients seeking GLP-1 therapy?
High list prices, limited insurance coverage, and Medicare's statutory exclusion of weight-loss drugs restrict access for many obese adults.
When are biosimilars likely to enter premium GLP-1 markets?
Patent expirations after 2027 could allow biosimilar dulaglutide and liraglutide in the U.S. and Europe, but exclusivity for weekly semaglutide extends to 2031.




