Combine Harvester Companies: Leaders, Top & Emerging Players and Strategic Moves

This page examines combine harvester players, featuring leading firms like Deere & Company, CNH Industrial N.V., and Kubota Corporation that compete by leveraging product innovation, reliability, and extensive distribution. Our analysts highlight the use of advanced automation and local customization as key strategies to address diverse user demands. Strategic teams can find actionable competitive insights. For a full review, see our Combine Harvester Report.

KEY PLAYERS
Deere & Company Kubota Corporation Claas KGaA GmbH AGCO Corporation CNH Industrial N.V.
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Top 5 Combine Harvester Companies

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    Deere & Company

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    Kubota Corporation

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    Claas KGaA GmbH

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    AGCO Corporation

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    CNH Industrial N.V.

Top Combine Harvester Major Players

Source: Mordor Intelligence

Combine Harvester Companies Matrix by Mordor Intelligence

Our comprehensive proprietary performance metrics of key Combine Harvester players beyond traditional revenue and ranking measures

The MI Matrix results can differ from simple scale rankings because the scoring rewards how reliably each company can place, support, and refresh combines across the covered regions. Strong placement signals include dealer uptime programs, installed base support, crop specific automation depth, and the ability to ship configured machines on time. It also reflects whether recent launches are truly in harvesting, not just adjacent farm equipment. Many buyers want to know which combine brands are advancing automation without adding recurring fees, and which OEMs are refreshing high capacity platforms for 2025 deliveries. They also compare which companies can support tracks, residue management, and operator assist features when soil and labor pressures rise. This MI Matrix by Mordor Intelligence is better for supplier and competitor evaluation than revenue tables alone because it weights in scope footprint and execution proof, not just sales totals.

MI Competitive Matrix for Combine Harvester

The MI Matrix benchmarks top Combine Harvester Companies on dual axes of Impact and Execution Scale.

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Analysis of Combine Harvester Companies and Quadrants in the MI Competitive Matrix

Comprehensive positioning breakdown

Deere & Company

Automation depth has become a leading brand calling card, and the S7 launch sharpened that message with measurable operator workload reduction. The 2024 S7 series emphasized ground speed and settings automation, which can protect grain quality while lifting throughput during narrow harvest windows. In 2025, Deere broadened combine automation with updated predictive functions and assisted unloading to align with tighter safety expectations and more variable field conditions. If carbon and soil rules tighten further, Deere is positioned to bundle harvest data into compliance proof. One key risk is that software led differentiation raises customer expectations for uptime and dealer troubleshooting speed.

Leaders

CNH Industrial N.V.

Product cadence has stayed visible, supported by a major player approach across Case IH and New Holland platforms. Case IH refreshed its Axial Flow line in 2024 with integrated, subscription free technology positioning that improves adoption economics for mixed skill crews. CNH also pushed higher capacity with the AF series expansion, signaling a strategy aimed at large acre throughput and simplified maintenance routines. New Holland's CR11 reveal and follow on launch reinforced the twin rotor roadmap and a focus on lower loss and better residue control. If transport width and axle load rules tighten, CNH will need more track and logistics options. Execution risk centers on coordinating complex global platforms while keeping parts fill rates stable.

Leaders

AGCO Corporation

Harvesting strategy is increasingly about selective upgrades that protect owner economics, not constant full redesign. The company, a top manufacturer, can leverage multi brand reach while keeping core combine architectures stable across regions and crop types. Massey Ferguson detailed 2024 season updates for IDEAL, including power and automation related options that respond directly to operator feedback. In North America, AGCO continues to use brand heritage moments to keep combine visibility high and dealer traffic active. If financing costs remain elevated, AGCO's differentiation will lean on total operating cost and serviceable designs. The operational risk is uneven regional demand that can leave factories and dealers misbalanced.

Leaders

Claas KGaA mbH

European harvesting rules often shape design choices first, and Claas has continued to productize that discipline into operator support features. This leading producer expanded LEXION and improved CEMOS functions from model year 2023, including calibration and fleet setting transfer tools. Those updates matter when labor is scarce and harvest crews rotate between machines. Claas also benefits when soil compaction attention rises, because tracks and controlled drivetrains are already embedded in its buyer narrative. A realistic upside scenario is faster adoption of guided optimization on mid size farms that cannot staff expert operators. A critical risk is that electronics heavy value propositions can stress parts availability during peak harvest surges.

Leaders

Frequently Asked Questions

How should we compare combine brands for uptime and harvest speed?

Start with local parts fill rates, mobile service coverage, and technician response times during peak weeks. Then validate throughput claims with third party demo days and owner references in similar crops.

Which automation features matter most for consistent grain quality?

Look for ground speed automation, automated settings tied to loss and cleanliness targets, and repeatable calibration workflows. The best systems reduce dependency on a single expert operator.

What should we ask about residue management and soil impact?

Ask about spread width matching, chop consistency, and whether track options reduce rutting in wet harvests. Also confirm how the OEM supports setup changes when switching crops.

How do we evaluate service risk when buying outside our home region?

Confirm where the nearest stocking depot is, how quickly wear parts can be shipped, and who provides first line diagnostics. Weak local support often outweighs a lower purchase price.

What signals suggest a combine product line may be de emphasized?

Watch for plant closures, reduced model refresh cadence, and fewer harvesting specific engineering updates. Also track whether dealers stop investing in demo fleets and technician training.

How should smaller farms choose between compact rice oriented combines and large axial or hybrid machines?

Match machine size to field access, turning space, and daily harvest window, not just horsepower. Also consider who will run the machine, since simpler controls often outperform complexity on small crews.


Methodology

Research approach and analytical framework

Data Sourcing & Research Approach

Used public company press rooms, investor materials, and credible journalist coverage of launches and plant actions. Evidence was applied consistently for public and private firms using observable signals. Scoring emphasized in scope manufacturing, product releases, and channel readiness tied to combines. When direct financial splits were unavailable, triangulation relied on placements, plant actions, and cadence of harvesting updates.

Impact Parameters
1
Presence

Combine buyers require local demos, delivery logistics, and harvest season parts coverage across regions.

2
Brand

Harvest risk makes buyers favor proven names with trusted grain quality and low loss outcomes.

3
Share

Higher combine placements signal stronger price power, dealer density, and repeat purchase cycles.

Execution Scale Parameters
1
Operations

Combine production, configuration capacity, and parts readiness decide whether farms can harvest on schedule.

2
Innovation

Automation, loss sensing, residue management, and operator assist improvements since 2023 drive measurable harvest performance.

3
Financials

Stable combine economics support warranty, dealer stocking, and continuous updates through down cycles.